Molly: Good morning, campers. It’s Saturday morning. What are you doing? It’s time for camp content. Strap in, put your seat belts on, and no licking the windows, please. We just had them washed. So welcome to camp content
Matt: On the bus. Yeah, Yeah. Doyle Rules. Can’t wait till I just watch Billy Madison the other night. And it’s. My cartoon is the. It’s the banana. And they fly off the cliff.
Speaker 3 Doyle Rules are rules. Yeah. Let’s hope this episode doesn’t go off a cliff.
Matt: No, no, no, no. And they never do.
Anthony: Do. They never do. That’s true. That’s very true. Especially this episode where we’re talking about another one of our favorite tools. Do we have a drumroll sound effect?
Molly: I know we’re aware. Am I the producer? I am.
Matt: Here for this from the.
Anthony: Producer on this one.
Matt: I swear I should jump in.
Molly: And we’re going to talk about our favorite, another one of our favorite tools.
Molly: Well, that was very hands down saying I got. We’ll have to take that out.
Anthony: And use that spectacle.
Molly: That bit of little net right there. All right. So yeah. And is anyone, any news? Welcome back to Camp Countdown, where we are talking about content marketing and how all content is SEO, and then we all actually work for a robot. So strap in, kids.
Anthony: Deal with it.
Molly: You know, the other day, my Roomba was bouncing around and making all kinds of noise, and I kept getting stuck in this one place and I was getting really annoyed by it. And then I realized that, like, I too am a robot working for dirt, and I should probably just fill that in. So what? So what went wrong? So all content is SEO, right? All content is SEO. And one of the biggest things that we see with our podcast clients or not even our clients actually, because if they work with us, we take care of it. But when we’re looking at other people’s podcasts, the Shownotes, the description, the key takeaway in the transcription and the timestamps are always the first ones to go, right? It’s the first thing people skip if they’re producing a podcast themselves. They don’t have a budget, they don’t have any help. They’re like, I don’t have time for all that and I get it. It can feel a bit overwhelming for sure. It’s another thing to do as a company, we have struggled with how to get that done without it. You know, it’s just difficult, right? But all the search engine optimization is in the SEO content. It’s all about the description, right? It’s all about the episode. Okay, We’ve talked about this before on another podcast about your episode title and why you need to have keywords in your episode title and not episode number and things like that. Well, the transcription and everything else is the same things. Like everything you put in that description. And the key takeaway, especially when you’re uploading it to YouTube, is all the metadata in which your content is found. So it’s super, super important. So we wanted to talk today about a tool that we’ve been using for a couple of years now that we love that could really help. Now Riverside, as we mentioned, does transcriptions as well, but we use a different company. We’ve found a lot of really great results with them on Let Matt take it from here.
Matt: Yeah, we’ve Trint is fantastic because like we said, we do a lot of show notes and transcripts for a client. So, you know, once that final audio is completed, I take that wav file or that mp3 file, just pop it and write it. There’s so many integrations right before I jump into all that. If you just go to Trint.com and look at it, you can, you know, integrate it to Google Drive straight to Slack’s or Cindy’s Slack Channel message. When a transcript is ready, upload a new Google file to Trint so I can just put it in a folder in Google Drive and just upload it to Trint. Boom. You can create a Trello card when a transcript is ready too. So, you know, our process is that I’ll take this final audio a pop it into that Google folder it goes to Trint and I just get on a Trello card I tag or do you know transcript and editors and SEO experts and whatnot Lourd and Lei they and I’m just like hey, these transcripts uploaded to Trint and they go through they edit through make sure notes out of it all that good stuff because if Trint if you’re looking at it’s really easy in terms of the show, notes stuff. So if I just click on a random one here and you know, I’m listening through and I see something that’s kind of important that I like, I can just click on this random part and it takes me straight to the timestamp is 30 to 40, boom right there. If I just click on this word, ah, boom, I can go to the search bar, and type in, Hey, they said something pretty interesting in this episode. I don’t remember where it was embargoed. Lightning Round. When was the lightning round? I type in lightning round Boom 56:38 on the dot right there. And it’s just the such easy stuff. And then the export features and everything, it’s just great.
Molly: That’s incredible. I really. Oh, sorry. Go ahead, Anthony.
Anthony: No, go ahead. You finish. I’ll take the next one.
Molly: Well, yeah, I was just going to really touch on that Google Drive integration because it’s such a huge, huge time saver. And from what I’ve seen, like, you know, we looked at a lot of different services and a lot of them use the back end engine of rev for the transcriptions, which is pretty, pretty well known, but they’re very expensive. So Trint has worked out some sort of a deal with them. So it’s like much more cost, you know, pro less cost prohibitive. It’s like an affordable service to use. But from what I can gather and I even talked to Riverside about this, is that Trint is the only one that has the Google Drive integration and a lot of people integrate with Dropbox. But here’s the problem with Dropbox. If it’s text, it’s fine. But with video, it is not good because sometimes it adds this tiny sliver of a nanosecond delay to the video. And so people who work with a lot of videos know this. And everybody loves Dropbox. And I say we don’t use Dropbox because when we did, we were having a nightmare with it because we would edit in our videos and then we’d look at the final product and realize, Oh my God, it’s off by like a tiny sliver. So there’s a slight delay. And we weren’t. It was totally Dropbox doing that somehow in the configuration. So we only use the drive for all of our content. And the way Trint works is you link a folder. So when Matt finishes the audio, he literally in Drive says to make a copy and then he just moves that copied file into the Trint folder, and then as soon as it arrives, Trint is aware, transcribes it, puts it into that folder and then sends a notification on email and to our Slack channel saying Your new Trint is ready. That’s when Matt didn’t have to download the file from the drive, then go to train and upload the file. He literally likes to copy and move and that takes 2 seconds. So I have to say like there’s a lot of great transcription companies out there, but they’re the only ones. As of six months ago anyway, Google Drive integration, which has saved us hundreds of hours of time, just uploading and downloading, which time is money?
Matt: Man It is.
Anthony: And transcripts are so valuable, right? There’s so much value in the transcript. And I like to have a term here at Heartcast media. We don’t like to repurpose your content, but we like to say leverage it because there’s so much more you could get out of it. And that’s really the case when you create a transcript, you’re not only going to very easily be able to get a show description and all the other things Molly was talking about that people sleep on in their show descriptions, the key takeaways, the quotes, chapters, all the ideas for that. You pull it right out of the transcript. It makes it super easy. But think about all of the social media content you can get just off of the transcripts. You can come up with ideas for texts, for your posts, and videos. You can shop them up into short videos, and static graphics you can make out of an engagement post. Hey, what do you guys think about this thing we talked about on the show? Yes or no? And there’s all your social media content for the day. Just rinse and repeat. Just general ways to optimize your search ability to write is people got to find your content. So the keywords you need are in there. All the tags that you want to put on your YouTube channel are in there like all the information to optimize your show or your content. It’s all going to come from that transcript. And so just by creating that drop it into Jasper or ChatGPT or whatever it is that you use, it could write you a show description. You could be that lazy and just demand that the AI do everything and all you really need as your starting point is the transcript.
Molly: And you need to edit, right? Like we use Grammarly. Now I will also say not always perfect. But here’s the thing, right? I can’t remember the stat, but it’s like 80. The transcription only needs to be 80% accurate for it to be acceptable, even by the Department of Education. Right. So that, you know, if you’ve ever watched anything, even sponsored by the government, if there was like closed captioning on it was spelled wrong all over the place so it doesn’t have to.
Matt: Be messed up sometimes, man.
Molly: Yeah, I mean it doesn’t have to be accurate. It just needs to be close enough, raising those means that the letters are backward and missing, but you can still read it anyway because your brain can process it like you.
Anthony: That’s right. You hear us. You’re not perfect. You’re not perfect AI.
Molly: Yeah, they just broke the air conditioning in your house.
Anthony: Get rid of us. We will talk.
Molly: About. It was like. Yeah. Yeah. So. Yeah. And so AI is not perfect, but it is a hell of a timesaver. You throw it in there and you go. That doesn’t make sense. But that’s a good point. Let me expand on that and I’ll give you a few takeaways, though. And you know, we’ll do Jasper next because that’s my favorite air delivery segment chatGPT. But I think Jasper is really the winner personally. But we can do that on another level. We can have that battle in another episode. But the transcript is everything. It’s like Anthony said, you can make so much content from the transcript, it’s super important. And then the other thing is when you put it on your website, right, because you really should be creating a blog post, you know, from your transcript.
Anthony: Another thing I forgot to mention. Yes.
Molly: Right. And really, like there’s plugins out there that, you know, will connect to your RSS feed and your WordPress site and automatically create a blog post. And then all you need to do is go in there and add your YouTube video and add your transcription. But what I see most people make the mistake of is they add a button that says download the transcription here, which is fine, except you don’t get any on-page SEO value from it is a link on your database. You need to actually copy and paste the transcription itself at the end of your blog post. So it’s annoyingly long, but number one, it makes it more accessible, which is important with 88 compliance. Number two, it gives you on-page SEO and you can’t beat that because if you do an episode like right now we’re talking about Riverside, we’re talking about Trint, we’re talking about we’re using all these words over and over transcription, SEO, content, written content, know all those words are going to be in this transcription, which like if people are Googling those things, they might end up on our Website, on our podcast page because they want to hear us talking about it because they’re Googling those terms. So you really can’t underestimate the importance of transcription in that SEO content because, at the end of the day, all content is SEO. The only reason why we make content is for people to find us. And so we don’t make that content searchable and they can’t find us. You’re just making the content. It’s the field of dreams. You built it, but they ain’t coming because they don’t know about it and they can’t find you right nowadays. If it wasn’t on GPS, we would be like, I don’t know where that field is, but I’m going to Wawa instead or whatever. Like, like, you know, just because you build it doesn’t mean they’re coming. But the transcription is like a cheat code deploying. Like you said, social media quotes. The fact that you can search inside Trint is amazing, right? Because if you want to put just a quick timestamp of when the lightning Round started, sure, you could scan through and try to find it or you could just type in lightning round and then it’ll pop up like it’s all about, even if.
Matt: I like to miss an edit, maybe not like in the final one because we don’t make those mistakes. Come on now. Like if I go through my pre-edit and I’m like, I remember this being an issue, but I can’t remember all the time samples because I maybe just blanked during the recording. I pop it in the Trint, the raw audio and I’m just like, I remember they were talking about this boom find it and you can hit play on Trint starts playing the audio through and then boom there’s an edit from this timestamp I go through and I can re-edit and go from there.
Anthony: And you’re not going to remember everything. We think that we remember everything, but we really don’t. We do episodes here and at the end of it, we’re like, Wait a minute, who did we mention? What did we talk about? What if you forget about that, then you’re leaving? Like, let’s say we talked about somebody super famous. We’re going to put that in the metadata like we’re going to put that in the show description. We’re going to maybe make a chapter like if you talked about somebody famous, if you mention some big company that’s related to what you’re talking about, you’re going to put that in there and it’s going to increase people’s ability to find you. And you may forget that. Oh, yeah, We went off-topic there for 5 minutes but talked about how this thing applies to Pepsi. Well, put Pepsi in the freaking metadata.
Molly: Right. Exactly. It all matters. That’s how. We’re going to do an episode about YouTube and Buddy. But it’s the same thing. People putting up videos and not putting tags on it. That’s literally how they find you. Like nobody can find you if you don’t put the tags on it. Your content is searchable, so all of it matters like that. Metadata, that’s what they call it. All the words, right associated with your podcast, whether it’s the transcription, the show notes, the key takeaways, or all that stuff. That’s what they call it. Metadata, right?
Anthony: Yeah, Metadata did. That was just a minute ago.
Molly: That’s what you call it.
Anthony: I just said it with an accent.
Molly: Oh, I love that metadata.
Anthony: I put the better data. Oh, so Dropbox metadata. Metadata is what I meant to say.
Molly: I like your version better. It’s much better. It’s cleaner. But anyway, well, we’re getting close to the end of our show here. We like to keep them short and sweet, but yeah, you know, get used to the transcription if you can. Even if you feel like you’re overwhelmed and you don’t have the budget to hire somebody else, a company like Trint O and by the way, we didn’t even talk about the cost of Trint. And this is one of the things that drew me to them. It’s $75 a month for unlimited transcriptions. I don’t know if you guys have priced out, Rev, but I got a quote for like $500 from one podcast one time. Like it is not, it does not make any sense. And so for a company, if you’re doing one podcast a month, then the insurance is not the right one for you, right? Then maybe you do it on Riverside or something else, right? But if you’re somebody that’s doing multiple transcriptions or you own a business and you do it for other people or you’re a podcast manager, 75 Bucks Unlimited is really solid. You know, everybody’s got their hand in your pocket. People like to charge by the hour, by the word by the minute. So I love the unlimited usage for a very reasonable rate because, you know, Lord knows as a business owner, our biggest one of our biggest expenses is all these subscriptions that we pay for every month. So having one that doesn’t change so we know what it’s going to be every month is great because we might send 50 in one month, we might send ten, and another. Right? But we’re getting our money’s worth. So I think from a cost standpoint and a functionality standpoint, especially Google Drive integration, that might seem like such a silly thing, but when you’re tracking labor hours, it’s not so silly. So. So yeah, shout out to Trint. And again, not a paid advertisement whatsoever. We’ve never even spoken to anybody at Trint. We’ve never contacted their customer service because we’ve never needed to. I signed up for my check Argus Charge every month and that’s it. So this is literally not a paid advertisement whatsoever. We just really like them and we appreciate their service and the fact that we haven’t ever had to contact them. I feel like that’s a very good thing. Yeah. So on that note, transcribe those podcast kids and get that content out there. Let the Google machine do the work for you. Make sure your content is searchable and available to people who are looking for it because that’s the whole thing. That’s the whole name of the game. And content creation and content marketing are visibility and searchability. So on that note, sign up for Trint. We don’t have an affiliate link or anything. Maybe they’ll send us one. And Trint, if you’re listening, do you want to sponsor us? We will send you the transcriptions. No problem. So take care. Keep your hands and feet in the bus and let’s head on down to the whitewater rafting station and really have some.
Produced by Heartcast Media