Molly Ruland:

Ladies and gentlemen, welcome back to Camp Content, a podcast where we talk about how to drive revenue and use content marketing to get there in this crazy market that we have entered into that is oh so different than a week ago. So, are you interested in learning how AI is gonna shape marketing? Well, you are in luck today because we are gonna sit with Fernanda Abe, the CMO at I 2a2 with over 15 years of experience across sectors like education, biotech, and consulting. Fernanda brings a wealth of knowledge to the table, and we’re gonna get into it. I also learned before the call that she has lived all over and worked remotely long before digital nomad was the term, so you already know we have bonded over that, and so I’m really excited to have this conversation. At I two a two, she focuses on minimizing societal challenges posed by AI, and she teaches in the MBA program at the University of Canada West, guiding future leaders and entrepreneurs. Today, she’ll explore the integration of AI and marketing, its challenges, and opportunities. So if you’re wondering what strategies can businesses adopt to integrate AI or if you’re wondering how to stay ahead of the curve in this AI driven market, this is the episode for you. So without further ado, welcome to the show.

Fernanda Ave:

Hi, Molly. Thank you so much for having me. I’m super excited to talk a little bit more about AI and try to help people get there and what to do and what’s going on.

Molly Ruland:

Yeah. Well, it is certainly the buzzword of the hour. Right? Everybody wants to use AI, and I think most people don’t know how to use AI. So let’s give a little background, like, elevator pitch for I two a two, if you will. You know, how large is the company? Where are you located? Where are your clients? You know, that kind of thing.

Fernanda Ave:

Yeah. So I started in 2016. So we’ve been working with AI for long before it was a buzzword. We started originally in Brazil, as, and we are a nonprofit organization in Brazil as a way to educate people, right, in AI. And we moved. So now we expanded the project to Canada as well, and we are, right now, thinking about expanding as well, and we’re in talks with other countries. So the goal of i282 is really through education. Right? Start building AI ecosystems so we can start discussing AI and educating people around AI, not just so they know what’s going on.

Fernanda Ave:

Right? AI is going to change the market and how we’re doing things so that everybody can actually adapt and be, like, AI future proof, let’s say. But also for us to discuss how to ethically and responsibly develop AI. Right? There is a lot that we can do with this tool, and it’s important for us to have the knowledge to make the right decisions.

Molly Ruland:

Absolutely. Especially as we lean more and more into, like, AI processing data, we wanna make sure those biases aren’t there, which are always there because they’re there. Right, in the human and computer world, unfortunately. How did you find yourself at this, like, early intersection of AI? Although, I guess, people in AI would say that was not 2016 was not an early intersection. But to the dummies like me, you know, that was pretty forward thinking. How did you find yourself in that space?

Fernanda Ave:

Yeah. So I joined ITU a little bit later. So I’ve been with them for about 3 years. And then when we were bringing the project here to Canada, right, and then I became the cofounder of the I22 Canada, and I started working with the project in Brazil as well. But the idea was actually I was working in a college here in Vancouver, and I always worked with technology. Right? So biotech. And, here in Vancouver, I work with a lot of tech startups as well with marketing. And I hosted or co organized a group called Women in Emerging Tech here in Vancouver.

Fernanda Ave:

So I always liked being in front of technology. So on in that college, I was responsible for all of the tech programs that we had. And part of that was looking into the future, analyzing the market, and bringing ideas of what kind of new programs we could build. And I wanted to build a program in artificial intelligence, and I needed to find people that had expertise to help me. And that’s how I connected with Evandro, who is the founder and CEO of I 282, and we started talking. The college did not build the AI program. They didn’t think that it was too early, I guess. The bus was not there, so they didn’t really buy my idea at the time.

Fernanda Ave:

But with that connection, we started talking, and, and then they invited me to join the project as a cofounder and bring the project here to Canada.

Molly Ruland:

That’s amazing. I really love the, you know, transition from, you know, Latin America to Canada. You know, I think that’s pretty amazing. It doesn’t always seem to go that way. So it feels very like yeah, you know, feels very future thinking. You know? I know you do a lot of mentorship. How has that impacted how you are, handling your leadership responsibilities as the CMO of I two a two?

Fernanda Ave:

It’s very interesting because we work a lot with volunteers as well. Right? Especially in Brazil when we’re nonprofit. So it’s important to understand, like, what exactly the goal of the project is and not me understanding that. Right? Like, me being able to organize that in a way that everybody in the team knows what the goal is, what they’re working towards. I find as part of what’s important about leadership is that a lot of managers or leaders, they understand the project, but when they are giving structures or or tasks, right, away, they kind of just give that one specific task, and they don’t get the person involved into, like, what is that task role in the whole project, what exactly that person is helping with the whole project. So for me, what’s important is that everybody on the team understands that we are all working towards a goal and make sure that they understand whatever task they’re doing, even if it’s a small one. Right? There’s no like, they’re still important for the goal of the project for that to be completed. So I think that sense of belonging and importance is very important, when you’re working with the team.

Molly Ruland:

That’s amazing. I couldn’t agree more. I mean, everybody is important, but they don’t always feel important. And so I really like that. I like that a lot. So let’s talk about I 282 and, like, who, what , who are your clients or, you know, what type of clients are you working with? What’s the company profile of the people on your client list?

Fernanda Ave:

Yeah. So we work a lot with corporations, usually on the medium size. So not small businesses, but not necessarily huge corporations. We work with keep going in the middle, that isn’t lost into, like, AI. Right? So we do provide corporate training for all the different areas in the company. So we have corporate training for, like, the CEO or executive director team, which is more on AI, strategy. So understanding all the different areas of AI. They don’t need to know, like, the coding or the technical side of it, but they need to understand how it can be used and what are the different options and start thinking about how that’s gonna change their market.

Fernanda Ave:

Right? But then we also go into areas and have specific training like AI marketing, for example. So the marketing department, how can people become more productive using AI tools. Right? So then we go specific on different parts, so AI and finance. We have a general one, which is AI and productivity. So it can be taken by everybody, basically, on the corporation on how to include the use of AI in their day to day activities to be more productive.

Molly Ruland:

Are you finding that, in your marketing efforts for I two a two to get those clients, do those people recognize they need you, or are you having to find creative ways to get in front of them? How does that work?

Fernanda Ave:

Yeah. I think with content marketing, it’s very important, for industries that are new. It’s all important for every industry, but I feel like working with, and even when I’m working with, a start -up client, on my own as a marketing consultant. Right? It’s done on the side. But, when you’re working with clients that are on that level of technology, right, so artificial intelligence, not everybody has to know what it is. There’s a lot of misinformation. It is a buzzword, but, like, suddenly everybody’s an AI expert. So it’s important to have that education, right, of our potential clients to break the myths of AI.

Fernanda Ave:

AI is not magic. It’s not gonna solve all your problems. Like, there are things that you need to know. So it’s important to have that education in our content marketing strategy. So to make the client recognize that need. Right? To make them understand that they don’t know even though they might think they do. Right? So bring those questions and make sure that they start questioning themselves about the knowledge that they have and what they’ve been reading out there.

Molly Ruland:

What kind of success are you seeing with content marketing? Like, what are the differences, I I we are clearly going on podcasts, so that’s why we could check that box. But what else are you doing, and what are you seeing the most success with?

Fernanda Ave:

So we do different things. So, I’m actually working now on a kind of a guide. Right? Like, a small ebook or guide into, basics of AI. So it kind of goes over, like, the different areas of AI and what AI can do and not do. So the idea of that is for, like, executives and and people in director, manager even level. So they start having that understanding. So I think that works well when we’re creating those guides that people can download for free, and then we build our email, marketing list and start working on a nurturing campaign. So that helps to start bringing those questions.

Fernanda Ave:

Right? Like, focusing on what are the pain points that those people are having with AI. And to be honest, they are very similar for everybody in that position right now, which helps us, organizing our content. So that’s one thing that we do. But those that do content marketing are for people that are already trying to figure out AI. Right? So we need to separate where in the journey that they are on. So if people are already searching for resources on AI, they have at least started questioning, right, and started doing some of that research. But we cannot forget that a big percentage of the population are still not on that search. There are people that are still not thinking about AI.

Fernanda Ave:

So what we do at that point is try to talk more about bringing, like, industry resources that are talking about potential issues of AI. So talking about Canada, for example, has a huge productivity issue in general. When you do so there are a bunch of studies that say that Canadians are not as productive as, like, employees in other countries, for example. So bringing that and connecting that, it’s like, okay. If you’re in Canada and you need to be competitive in the market. Right? So we go back to the pain points that they have in general that AI can, so productivity is a pain point in Canada. We can also talk about the fear, let’s say, that AI is bringing. So, like, other people are going to use AI if you don’t get on board.

Fernanda Ave:

Like, you’re not gonna stop being competitive. Right? Things like that. So

Molly Ruland:

they can

Fernanda Ave:

start Right. Yeah. The idea that’s, like, okay. You need to move, right, and get started on this.

Molly Ruland:

Right. So what is it? Can you give me an example of a successful campaign that you’ve run at I two a two, like, using AI?

Fernanda Ave:

Yeah. So we were very interested. We are Gen AI. Right? We started being a buzzword. It’s kind of the area of AI that because it gave access directly to users, made AI more famous and more popular. So we decided based on that to create a course on generative AI, not just on application dev tools, but it was a longer course focusing on how to actually create their own chatbots. Right? And how people could do prompt engineering for different models. So it was a very interesting course that we wanted to bring and was the first course that we did on Gen AI.

Fernanda Ave:

And one of the things that if you look at the data of people that participate in our courses, and that was, back in Brazil. With most of our courses when we open, it’s a huge amount of men. So that’s one thing that happens. And it’s common in the tech industry. Right? We do have more men working in the tech industry than women. So that’s something that for that particular course, I wanted to change. Like, I wanted to try to focus more. So that would and having more women, that was one of my goals.

Fernanda Ave:

The other goal is that usually in Brazil, when we open a course that’s not for a corporation, it’s just an open course, we usually have about 320 people registering to participate, and we wanted to make that more. Like, I wanted more people. Our goal was about 600 to increase. And also, all our courses are online, so we wanted to do it all around the country, and not just in a specific area of the country. So we started running a campaign where we focus on 3 main strategies. One was creating content, focusing on not just the use of AI, but also incentivizing women. Right? So I talked about the differences in the industry, why it was important to have more women in the industry to try to bring more awareness to that. The second campaign was to partner.

Fernanda Ave:

Right? Reach out and partner with organizations that had, like, either Chamber of Commerce’s or other nonprofits that focus on women, organizations around the country that could share the course with their members. Right? That we might not have to be able to reach them, but through those organizations. So instead of having to do a campaign just by b to b by, b to c and trying to find people individually, how can we focus on those organizations that have memberships? And the third one, we started doing workshops. So also, like, free workshops. So talk about content related to what the course is going to be. And we always had, like, women in those workshops as well because, again, I wanted to focus on bringing more women. So that helped a lot, getting what are the women and leaders in that industry that we can find that would be willing to participate in our workshop so we could also use their audience, right, to to promote. So it was a really nice campaign.

Fernanda Ave:

At the end, we had 943 people registered to participate in the course. So it was a lot more than our goal. And most of our previous course, we had about 15% of women. And for the gen AI course, we had about 30% of women. Still not what I would like to be. I always wanted more, but we were able to double that. Like, instead of 15, we had 30%. So that was a step in the right direction.

Fernanda Ave:

So I was very happy with that.

Molly Ruland:

That’s a huge I mean, that’s a huge accomplishment. I think it’s brilliant. You should be very proud of that. It’s amazing. I’m curious about, like, the difference between Brazil and Canada. Do you have more interest coming from Brazil, more coming from Canada? Is it kinda balanced? Because, you know,

Fernanda Ave:

Yeah. So it is kind of balanced that the models that we have on how we work in Brazil and how we work in Canada are a bit different just because of how the country works.

Molly Ruland:

Right.

Fernanda Ave:

Right? And, so if you look at, like, percentage like, population, Brazil has a lot more people. And it’s a lot, Canada doesn’t have that many people, but it is, in the spread, even though the area geographically, they’re both big. But Canada, like, it’s spread around the border of the US, let’s say. Right? The most, Brazil, we have people all over. And also there is the economy. Right? It’s different. So in Brazil, we work a lot with government organizations . They are the ones that, like, say our clients and they are the ones paying us. And then a lot of the times we offer some, not sometimes we offer courses that they are paying for free.

Fernanda Ave:

So let’s say we work with the Brazilian agency for manufacturing. And when we worked we created 4 courses for them in AI manufacturing specifically because they want to invest in the manufacturing industry of the country.

Molly Ruland:

Very smart.

Fernanda Ave:

So that’s something that happens. So we worked with them in the south of Brazil. We have a hydroelectric plant. Okay. And we work with them to create an AI course around the area. Right? To get people in that area to be trained so they can work at, like, that company. Right? So sometimes, the difference that I see is that in Brazil, sometimes the clients are the corporations or the organizations, but they do not necessarily hire us to train internally. Sometimes they hire us to x train to train in the region.

Fernanda Ave:

So then they can hire more people around there. Right? In Canada, we work more. Our clients are more than the corporations that do internal training and are trying to do development of their own workforce.

Molly Ruland:

I mean, it’s really impressive to be able to have, like, bilingual content to understand, like, what the market needs in Brazil and that they need more employees to be able to create that content, but then also be able to create the same content or different content with the same intended result for a whole different market. I think that speaks volumes about i2a2 and your capabilities. And it’s really smart. I think, you know, living in Costa Rica, I wish more opportunities were available to Costa Ricans, you know, because it’s just not, you know, it’s not a consumerist and capitalist country, which is nice, unless you’re at dinner and you’re you’re in a hurry, of course. But, you know, there’s not as many opportunities for people, and so having these AI courses to prep the future future workforce is a really smart way to go about that and give them an opportunity to keep a foot in the future and not get left behind, especially as things are moving so rapidly

Fernanda Ave:

Yeah.

Molly Ruland:

Around the world.

Fernanda Ave:

Yeah. And that’s one of our goals. Right? Like, we do believe that everything starts with education Mhmm. And goes from there. Right? So, like, with I 282, education is our main service right now, but that’s not the only thing that we do. Right? Like, our goal is to actually build those AI ecosystems, here in Canada. And a lot of Canadians are very humble. And Canada is one of the most important countries in artificial intelligence, and people don’t know that.

Fernanda Ave:

Right? So a lot of areas in artificial intelligence, like deep learning, were born in Canada. Like, if you look at important people in the field of artificial intelligence, a lot of them are Canadians and came from Canada. So we do have a lot of research and development in artificial intelligence happening in Canada, and it’s important to share that with the rest of the world. So we actually built a program here. It’s called I 282 Canadian Lab, and the goal is to connect the AI ecosystem in Canada with other countries. And Brazil, of course, is one of them, and we’re doing partnerships there as well with, like, incubators and accelerators. And we are expanding to other countries as well. But that’s the idea.

Fernanda Ave:

Right? Like, AI is here. It’s not gonna go away. And it is going to change how we live our lives and how we do everything. So that social impact is gonna come.

Molly Ruland:

Right?

Fernanda Ave:

It’s not a matter of it’s just a matter of when. It’s not a matter

Molly Ruland:

of if.

Fernanda Ave:

So why not start educating people now and preparing society now so we reduce that social impact through time instead of just waiting for that to happen and then be like, okay. Now that thing’s exploded, what do we do?

Molly Ruland:

Let’s put it back together again. Right.

Fernanda Ave:

Like, we know it’s coming. Right? Like, we can see that it’s gonna come. So, like, let’s be more proactive and work on it.

Molly Ruland:

Right. Winter is coming. We have been Exactly.

Fernanda Ave:

Winter is coming.

Molly Ruland:

Yes. Well, it doesn’t have to be a terrible winter, though. It could be a nice winter. We can we can

Fernanda Ave:

We are the ones to decide that. Right? Like, how bad is winter gonna be?

Molly Ruland:

Exactly. How bad

Fernanda Ave:

Are we gonna be for that winter? So

Molly Ruland:

I mean, amen. I lived in Boston for winter, and it was extremely cold. And I learned the importance of, like, long underwear and, you know, I was like, preparation is key. It really does matter. It really does matter. So okay. So let’s talk. I have a couple more questions for you.

Molly Ruland:

I always love to ask myself. I’m a big reader. I love to read. And so I wanna ask you, what books have influenced you, like, professionally and personally? If you wanna pick 1 or 2, either one.

Fernanda Ave:

I love to read too. So it’s, like, a really hard question for me to yeah. It’s to choose a book. I have read so much. Like, I always have my goals for the year. Like, books are always there and, like, number of books and all of that. So I’m a big reader. I think that since we’re we’re I’ll talk of more, like, work related books and then maybe personal books.

Molly Ruland:

Sure.

Fernanda Ave:

So for work related books, I think there are 2 books that I can talk about. Linen, for, like, women and and all of that, how to be more out there and how to position yourself. I think every woman that wants to work should or not even work, like, just every woman should read that book, and understand better. Right? Like, how are we conditioned and educated in society to not raise our hands, to not talk Right. And not right? Just to listen and to care. So I think that it’s one that’s important for me because I try to work a lot on women empowerment issues and things like that.

Molly Ruland:

For sure.

Fernanda Ave:

The other one which is more related to AI. So if you’re interested in that topic, I really recommend it’s called power and prediction. So it talks about thinking. Right? Like, how AI is going to revolutionize, society. What are the difficulties that we’re gonna have in implementing AI and systems? So it’s nice to give you, like, that overview of AI and possibilities and rethinking society with different systems that can use AI to make them better. Personally, I think it’s a very old book, but it’s like, I love it. It’s The Hobbit. I’m a very big nerd.

Fernanda Ave:

So I’m gonna go into, like, fantasy and, like, all of that. So, like, The Hobbit, it’s been, like, one of my favorite books for a really long time, that I read it many, many times, like, in Portuguese, in English, and, like, different languages.

Molly Ruland:

I love it.

Fernanda Ave:

Yeah. And, I also really like, there are 2 others that are, like, but they’re all fantasy. So one’s, like, the count of, Montecriste. Count Montecriste. Count from Alexandre Dumas. Sorry if I’m mispronouncing how it is in English. I’m just, like, thinking about it. It.

Fernanda Ave:

So it’s a really, really nice book. I know they did movies and all of that, but they don’t get close to what the book is. And one that is less well known, I think it’s called the Otori saga. I forgot the name of the writer, but she’s from Australia. And it’s, it’s 3 books and is also, like, fantasy, like think, like, samurais and ninjas in Japan. And it’s very fun.

Molly Ruland:

Nice. I mean, listen. I think it’s important to fuel your imagination to be creative in business. And what you’re doing is very creative. Right? AI, it’s very, like, hypothetical, future thinking. You know? It’s, you know, it’s it’s you have to make your brain work in a different way that not a you know, it’s science and creativity in there, and so it makes a lot of sense that you like to nourish your brain with fun and creative, you know, fantasy books when you’re not busy, reading. But we’ll have to, we’ll have to stay in touch for sure because I’m a I. I went on a real journey to read as many books as I could, and then now I’ve slowed way down, and I’m more interested in kinda studying some of the books Mhmm. Because some of them are just so good.

Molly Ruland:

Like, one of my favorites is the 21 Irrefutable Laws of Leadership by John c Maxwell. It’s just like a good book to read once a year because there’s always things to improve on. You know, even, like, in your personal life, it’s kind of agnostic to being a business leader and just a leader as a human in your own life. But I think there’s so much information and good stuff in books.

Fernanda Ave:

It’s so hard, like, for leadership, there’s one book that I love that I wish, like, every leader reads, like, the radical Kendor.

Molly Ruland:

Okay.

Fernanda Ave:

It’s an amazing book and talks about, like, how it’s important for you to give feedback. It talks more about that. But for me, it’s, like, to give actual feedback for your team and not just this idea of, like, oh, I’m being nice to this person so I’m not giving them, like, the real feedback and how that’s actually not being nice. And you’re actually doing more worse, like, more bad than good into

Molly Ruland:

Right.

Fernanda Ave:

So all of that dynamic that happens and I see happened, like, a lot and how that affects the team. And then suddenly the person is, like, fired, but they never really had that feedback. So they didn’t have the chance to improve. And if you keep the person on the team and the rest of like, everybody else is just picking their slack, and then the rest of the team kind of be, like, so I don’t need to work that hard because there’s no consequences. So it’s a very, very interesting book that I think people should read. We can do another. So let’s just talk about books.

Molly Ruland:

I know. I was thinking that I should, start making a list and put it on the website or something of all the podcast guests and book recommendations and just create,

Fernanda Ave:

like, a running list

Molly Ruland:

for people to, like, check out in different categories. Okay. So my next question is about your tech stack. What’s your favorite tool in your tech stack?

Fernanda Ave:

Notion. That’s a question. So, I run my life in Notion. Like, if you don’t know Notion, Notion is like, if they do it does everything. But I think most people use it for, like, project management, or, like, task management and organizing that. But you can do everything. Like, it has it has a small learning curve if you compare it to, like, Trello or Asana or other project management tools just because you can customize so much that it, it doesn’t come like, if you go in Trello, it’s, like, you have all the cards and you just, like, put things there. But with Notion, they have a lot of different templates.

Fernanda Ave:

You can do, like, exactly how the trial works, but you can also organize, like, and have databases in there and connect the databases with the projects and then, organize, like, your OKRs and organize like, you can kind of do everything, Notion. So, it is my favorite tool. I like my whole life, it’s managed with Notion.

Molly Ruland:

Okay. I’m a big Trello girl, so I’m gonna have to help you manage Trello a lot. You ain’t coming from my tools, so I’m gonna

Fernanda Ave:

I have to yeah.

Molly Ruland:

That’s too

Fernanda Ave:

I mean,

Molly Ruland:

I love project management and, like, how visual things are. Like, it makes it more fun for me to work in it. So, I mean, I’ll definitely check it out. I’ve heard of it, of course, but don’t use it.

Fernanda Ave:

Yeah. No. And they also released their Notion AI. So there is an AI organized, or included inside Notion. So if you’re organized, if you have, like, oh, the name of the boards and the name of the tasks, you can go into the Notion AI and ask, like, oh, where is this? And then it shows you, like, to where that at. Right? So it’s super easy. Makes your life so much easier. Like, the productivity side of it, yeah, it’s very good.

Molly Ruland:

Alright. You’ve given me some homework. I’m I’m I’m in I’m into it. I got books to read, tools to use. It’s a it’s I’m busy. I can’t talk. Okay. I have one more segment for you before we say goodbye, and this is our real or fake segment, which is a crowd favorite.

Molly Ruland:

And so I’m going to even have a little graphic. I’m going to ask you or write a list of some podcast names, and you guess whether they are real or fake.

Fernanda Ave:

Okay.

Molly Ruland:

The first one, the adventure zone.

Fernanda Ave:

Real.

Molly Ruland:

It is real. Tech Tide waves of innovation.

Fernanda Ave:

Real?

Molly Ruland:

It’s fake. Really? Could be real. It could be real.

Fernanda Ave:

That’s a good name.

Molly Ruland:

One of my former guests actually is starting a podcast based on one of the fake podcast names from her episode. It was Marketing Over

Fernanda Ave:

Bourbon. Yeah. Finding a name for a podcast or a brand is usually quite, like, difficult. So it’s always great to have ideas.

Molly Ruland:

It’s not easy. Okay. The next one is no such thing as a fish.

Fernanda Ave:

Fake.

Molly Ruland:

It’s real.

Fernanda Ave:

What is it about?

Molly Ruland:

I don’t know. You know, usually these are marketed towards, like these are usually written for the guest, and I’m like, I don’t know where these fish

Fernanda Ave:

I was definitely gonna go after and Google it as fast as I know what it does.

Molly Ruland:

I know. Who I know. I’m curious too. Alright. And then the last one is the digital briefcase.

Fernanda Ave:

Real?

Molly Ruland:

Fake.

Fernanda Ave:

Yes.

Molly Ruland:

I always know, don’t worry. Everybody gets them all wrong. It’s what I live for, honestly. But if you tip, if you just look at my face, you’ll be able to tell if I’m lying or not because I’m a terrible liar. But don’t tell everybody else that. Don’t tell the next guest that. Then the whole segment will be ruined. Well, Fernanda, thank you so much for coming on the show today.

Molly Ruland:

We’ll have all your links and everything. But what is the best way for people to connect with you, after listening to this episode if they’re thinking to themselves, this is exactly what we need. These courses sound fabulous. What is the best way for them to make that happen?

Fernanda Ave:

Yeah. I’m very active on LinkedIn. So even if you have any questions, like or wanna look around, just connect with me on LinkedIn. It’s just like Fernanda, Ave. I’m there. So I think that’s the easiest way for you to find me.

Molly Ruland:

Perfect. And I gotta say, I’m really, really impressed with everything that you’ve presented today. So for those of you listening, this seems very, clear cut and really smart to prepare all of this course content and to arm your team and get them ready for these changes and do it in a smart way that’s not very cumbersome on your budget and your resources. Working with I two a two seems like a very smart idea, especially if you have any overlap into other markets and other countries and have any interest in Brazil and Canada, and you’re in you know, wherever you might be, this makes a whole lot of sense to me. So, definitely get connected. I would imagine they have some, some link lead magnets and pre little mini courses and all kinds of things that you can take to get into the fold. So connect with Fernanda and get in the loop, and thank you for tuning in to camp content today. I hope you find it valuable and that you are learning a little something that you can implement in your business or maybe share with a friend because that’s the whole point is how do we make money, how do we close more deals, and how do we do it through content marketing in this particular market? It’s not the pandemic anymore, and it’s not even post pandemic anymore.

Molly Ruland:

We’re in a whole new era, and, hopefully, this podcast is giving you some insights and information to make that journey a little bit smoother. So, thank you for tuning in, and until next time, be excellent to each other. Thank you.

Fernanda Ave:

Thank you.

Molly Ruland:

Alright. Alright. Thank you so much for tuning in to another episode of Camp Content. This is Molly.

Matt Billman:

And this is Matt.

Molly Ruland:

And we are Heartcast Media, AKA Camp Content, and we appreciate all of your support. If you found this content valuable, please comment on social media, LinkedIn, wherever you find us and we’ll make sure to comment back.

Matt Billman:

And be sure to go on and subscribe and like on your favorite platforms, Spotify, iTunes, YouTube, you name it. Leave us that subscription, leave us that good review.

Molly Ruland:

We’ll love you forever. So until next time, be excellent to each other, and we’ll see you next week. Produced by Heartcast Media. Thank you for tuning in to Camp Content hosted by Heartcast Media. We are a digital content agency focused on content marketing for businesses and brands. If you’re looking to save time and be more consistent with your marketing and need a little guidance on what to say and how to say it and where to say it, we got your back. Book a discovery call today, and let’s talk.