Pilot Episode

Yo yo yo! Welcome to the pilot episode of our brand new show! Meet Molly, Matt, and Anthony, – the zany brains behind Heartcast Media.They’re gonna take you on a trip down memory lane and spill the beans on how they met, their off-the-wall backgrounds, and the crazy adventure that led to starting their biz. So sit back, relax, and brace yourself for some serious fun as the trio takes you on a journey through their past three years of branding, marketing and value sharing in the industry.

QUOTES

“Listening is the revolution. And I really believe that we need to give that out to the world a little more.” – Anthony

“In the beginning of the pandemic, everybody used the word pivot way too much. But I don’t think pivot is the right word. I think leverage is the word for 2023.” -Molly

FEATURED

Molly Ruland
CEO & Founder, Heartcast Media
https://www.linkedin.com/in/heartcastmedia

Matt Billman
Operations Manager, Heartcast Media
http://www.heartcastmedia.com

Anthony Schiano
Relationship Manager, Heartcast Media
https://www.linkedin.com/in/anthony-victor-schiano-16a680227

CHAPTERS

00:00 Introduction
01:42 The first meeting
05:12 Introducing Matt
07:28 Listening to your own voice
09:48 Meet Anthony
10:31 Listening is revolution
14:16 Anthony’s broadcasting background
17:52 Molly, founder of Heartcast Media
23:48 The internal conversations

#contentcreation #contentcreators #videoediting #podcast #podcasting #websitedesign #marketing #content

Sponsored by: Heartcast Media
http://www.heartcastmedia.com

Transcript

Molly: What up whatever its Camp Content. And it is the first recording of the year, y’all. Can you believe it?

 

Anthony: No.

 

Matt: No.

 

Anthony: It’s 2023 oh. And I got a whole case of alcohol to get through behind me to get to that goal.

 

Matt: New Year, New Me

 

Molly: Goals. Yeah, well, I thought about doing Dry January in the night, and then I sobered up. Excellent idea. Terrible idea.

 

Anthony: Oh, dry January already on January 1st?

 Or the  2nd. Okay. You made it from the 2nd

 

Anthony: First to the second.

 

Matt: Yeah.

 

Anthony: I was going to join you on that. I was joking about the stuff behind me, but I guess if you’re not doing it, I’m not doing it.

 

Molly: Okay, well, you know, honestly, I need good sugar alcohol. The least of my problems, honestly, is the sugar. That’s my biggest problem.

 

Anthony: Two, for One, The. Sugar and alcohol.

 

Matt: Sugar and Alcohol 

Molly: Yes, there is. Thank God. That’s why I love it so much. But anyway, welcome to Camp Content. You guys are probably wondering who we are, and why we’re doing this podcast. So we figured we’d dive a little deeper and let you know who you are. I’m gonna let Matt start because Matt really drives this whole operation. He’s the man behind the monitors.

 

Matt: I technically am driving the bus in the logo.

 

Anthony: That is true. So that looks like it’s going off the rails.

 

Matt: Yeah, that’s why it’s about to go off the cliff. It’s like, what’s the movie? Billy Madison, with the adorable horse, is ready to hit the banana slip and just off the edge of the cliff. See Yah? But Doyle rules.

 

Anthony: That rules

 

Matt: Rule? No, no. When they get here. February of 2020. Yep, February of 2020. Send your message on LinkedIn. Yeah, That’s when we start the office or, quote-unquote, studio at the high Rick house.

 

Anthony: We February of 2020, like the world, was.

 

Matt: Yeah, yeah.

 

Molly: Yeah. We only got a short time in the studio together. Then we went virtual.

 

Anthony: That’s when shit was going down.

 

Matt: Yeah. It all hit the fan at the end of February. They’re all like, I started like February 1st week in February, did a couple of weeks there and then everything shut down and then I, we still had a couple of clients that wanted to do studio recordings. So I was like, Go into DC and it would be like a scene from The Walking Dead because we were like, the only one they’re going to is a client record in our studio. I was like, Holly

 

Molly: People are like, We might die, but whatever. We need a new episode this week.

 

Matt: It is what it is. There is no line to the restaurants because they hadn’t closed down yet, because they are still just like, What’s happening? So it’s good. It’s good. But yeah, that was we had we’d had about a month there, two months, I think, and that was it. And I had to go clean up and pack out and get everything out of there. So we have been here since February of 2020, so we’re coming up on three years now.

 

Molly: That’s crazy. And it’s crazy.

 

Matt: Three years now. And before. Riverside. Before virtual before the switch.

 

Molly: Shout out to Switcher Studio

 

Matt: Switcher Studio. We had to set up the panels behind each person. We had to set up the. Yeah, the homemade foam things in each window of the high records block noise and sound. Cause there was construction on our street the entire time over there. Yeah. What else?

 

Molly: Yeah. So. So little side the.

 

Matt: Camera angles here.

 

Molly: Well, the high Rick house is a historic castle mansion, and so it’s like 120 years old. And so it was historic. So you literally couldn’t put anything on the walls at all. And so I had to. And there were these huge windows, and it was. It was a beautiful space, but it was on like Five Corners. So the presidential motorcade would go by. Ambulances. Yeah, huge truck drivers, annoying music, the worst ways. But honestly, in hindsight, super loud. And then I couldn’t hang anything on, I couldn’t hang panels. So I crafted these panels like, you know, when you go to science fairs and you have those foam core boards, and I glued the sound treatment to that, and then I cut them so they fit perfectly. And we would just like to wedge them into the windows during recordings. And it worked and actually worked. But yeah, we had all kinds of challenges in that space. That was that time.

 

Matt: It was very difficult. And the thing is like you had to set up all the iPhones to camera angle. So if you fell asleep, not those people. Like if you’re at the mixer and you had to run the mixer at the same time as the iPad, that was a control hub for Switcher Studio with all the phones. So if you were like got distracted for half a second 20 seconds maximum with audio levels and let’s just use Tim and Brian, for example, of Tim’s talking and then Bryan starts talking and I forget to switch Switcher to the other phone and then just Tim sitting there and listening to the Bryan and I was just like, Holy cow. I remember one time we had to completely redo about the first 5 minutes of one of Jen’s episodes because I just left it on. Jennifer got to completely switch over to the guest and I was like, We have to redo that whole intro in my band and do this. And they’re like, That’s all good. Then I’ll do one. I am technically the website’s, say, audio engineer.

 

Molly: Head engineer or something like that.

 

Matt: Engineer Yeah, yeah. So I guess my process is, you know, get in Riverside with the client, do the recording tests, audio video, be in the background here in Riverside, take them through the whole process, let them do the recording, talk to them after. As soon as that’s done, it’s getting to Riverside. Download the files, edit the audio, get the raw video downloaded, get everything over to our video team, check for edits, go through, and do all that good stuff. As I said, probably the biggest, most important thing is ensuring high-quality audio. Make sure everything’s crisp and clean. We’re making good edits because you don’t want to overwrite it. A lot of things, we’ve had a lot of issues with that where it’s like you have one situation where you get to 16 rounds of edits and everything just gets dumbed down and boiled down and it sounds like the trash can. Yeah, I don’t know how. And then you also got to be careful with video now too, because like we had a client the other day as, hey, I went on a show as a guest and they put their final audio through this thing online and it took out all the moms and dads and everything. Like that. Are we able to do that? And I was like, You can but you do video. We do a high-quality video for you. So if I’m going in and cutting out every single arm and all, it’s going to look like there’s a glitch in static and it’s like, cut, cut, cut, cut. And so you have to leave that end to keep it natural. And it’s not the biggest deal in the world. There are um’s and uh in your recording. They are like if there’s bad stuff, we take it off. Yeah, they are for it. It’s natural.

 

Molly: Yeah, it’s natural. You can’t, you know, it.

 

Anthony Sounds just as unnatural when. Yeah, there’s none of that sure you don’t want to be seen like, and every other word that can get off-putting. But there are natural transitions that become super stilted and the show looks overproduced and weird, and then it’s not a conversation. And I just think it’s way better to have some um in there.

 

Molly: And you know, the best way to stop seeing them and like, and that’s amazing is to listen to yourself, listen to yourself. And that’s what I don’t think a lot of people do. I don’t think they actually listen to their own podcast because it is a little painful right now. I mean, not many people are like, God, I love the sound of my voice, right? Like, never heard anybody.

 

Anthony: Not many.

 

Molly: You know, And that’s how you do it, because I recorded an episode one time and I was also running the switcher and I kept saying, That’s amazing. That was my response to everybody. That’s amazing. And then I listen to it. I must say, that’s an amazing 17 times in that podcast. And you know what I don’t say anymore. That’s amazing to me. That is like, if you want to get rid of the arms and um’s and ah’s in your podcast, listen to yourself and you’ll say it. Let’s listen to the record. It’s really the only way to get rid of people.

 

Matt: Some people got it, and some people didn’t. like stuff. I mean, we’ve got some clients we’ve had for three years now and they still just have lots of um’s

 

Anthony: Yeah, there was a tipping sound like not to.

 

Matt: Hammered through it so I get it. It’s tough but yeah, and then after that it’s once we get the final files back, it’s just quality control and asset creation and you know, Ping and John and Anthony and Little John and Lei and Lourd and just like make sure everybody’s tasks are delegated and properly running through our Trello system so that we can get, you know, everything on time within our I guess time requirements. Is that what you want to call it? We have, you know, we have certain set deadlines for every deadline set if that says a better word. So just hitting all of our deadlines. Asset design, social shares, final video transcript show notes, just pretty much everything needed for the client. Talk to them. Usually, when Anthony or I talk to them, I usually send everything to Anthony so that Anthony sends them. He sends the basic emails like, Here’s your folder, here’s all the final files, There are any edits, let us know if not rescheduled to post, see? And that’s good. Yeah.

 

Molly: Yeah. So the title of head engineer. It’s really not really the right one. You’re really an operations manager at Heartcast and you have been for a long time because you are the man behind the curtain making sure that all the departments are doing their stuff. So you should probably update the website actually to say operations.

 

Matt: My previous job before this one, I was an operations manager at a brewery, so that works.

 

Molly: It makes sense. Well, it makes sense. It’s more, you know, because you’re editing, you’re doing so much more than that regular. If you weren’t doing the rest of that then the machine wouldn’t run. You know it as well as it does

 

Matt: Because I think if I think of actual audio engineering, that’s probably 25% of the job.

 

Molly: Yeah.

 

Matt: The daily task if that. Yeah, yeah. It’s the most important part.

 

Molly: But indeed. And then Anthony, we’ve got Anthony coming in live from Brooklyn.

 

Anthony: I don’t have a story that’s not cool and starts right as the pandemic was happening or anything like that. I’ve never even met Matt. I’m not sure that’s even real.

 

Molly: He’s a simulation, actually.

 

Anthony: Yeah, he’s a simulation. He’s really good at what he does. So I believe he is possibly a simulation. But I’ve been here for a little over a year now, and they call me the relationship manager, which means when people at Heartcast are struggling with their significant other, I’m the shoulder to cry on, basically them. Basically, you’re going to have to talk to me if you want to work with Heartcast media. And fortunately, I talk to a lot of people all day, every day, and we have a model here at Heartcast media. Listening is the revolution. And I really believe that we need to give that out to the world a little more. But that’s a lot of what I do is I listen because I think a lot of people know they need content, they know they need it for their brand, they know they need it for their social media, but they don’t know why or they don’t have a plan in place for their content. And that’s really the only way your content is going to be effective, right? If you have a plan if you have a goal, a call to action. So when we meet on a kind of introductory call, I really want to listen and I want to find out, you know, what your goals are and what you want to do, do what you want to do to enhance your brand or your business and how we can make it effective. Content that would work for you because we do lots of stuff here at Heartcast media. But honestly, all of the things we do aren’t going to work for everyone, so we really need to dial in on what kind of content you want to make. Is it short-form videos for your social media? Or perhaps you want to start a YouTube channel or you want to start your own podcast or you want to be a guest on other people’s podcasts, or you need to redo your website. Now maybe somebody needs all of those things, but most of the time there’s going to be a specific goal. You’re going to want to get people to, you know, get to your website to, you know, schedule an introductory call with you or you’re going to want to drive traffic to your website so that they click a link and buy something more so that you can enhance your YouTube followers and get paid off. That or whatever it is, The different goals are going to lead to different kinds of content. And also, you know, there’s a style and a tone to the content, right, that we have to dial in. Are you more professional, more buttoned up? Is it going to be more goofy and ridiculous like our show?

 

Matt: And then you’re going to drink beer here during your recording and then, talking to the prime minister?

 

Anthony: Right. Next episode, we will have beers and know prime ministers. I’m going to go ahead and yeah.

 

Molly: Hey, don’t rule it out. You never know what I mean because.

 

Matt: We have definitely done both. We’re just like, this guy is very important, right?

 

Anthony: You know, for certain businesses, LinkedIn is great. TikTok maybe not be so much and vice versa on the other ones, but we kind of pride ourselves in being able to do both. Like, we’ll make you a great super buttoned-up LinkedIn live stream that’ll get lots of engagement and get people talking about what you want them to be talking about and get you in front of the people you want to network with. And we can also make super fun videos that maybe are informative but still entertaining and fit, you know, a more kind of cartoony vibe. Like, say, we’re doing four for this podcast. So basically, you know, we really want to hear from you and we want to hear what kind of content you want to make and we want to work with you, want to collaborate with you to make sure that content is effective. So we dial in on your goals, we dial in on the tone, and then we come up with a plan, and things that seem so confusing and like a huge undertaking can often become pretty simple really quick. We get a schedule going. Matt is just going to, you know, take your stuff, make it look awesome, give it back to you in the next week, post it and it takes a lot of time off. Your plate is right. Molly: That’s what we always hear from people I don’t have the time. I don’t have the time. It’s odd how it’s 99% of the people inquire with us. Everybody, I assume, has no time. And if you can create a product that saves somebody’s time, I think, and makes sense and is fun, I imagine that you know.

 

Molly: It’s right and so and so telling people a little bit you’re living in Brooklyn and you’ve got a broadcasting background, right?

 

Anthony: Yes, I’m living in Brooklyn, New York, unfortunately. But it’s again, it’s coming back a little, unfortunately, but it’s still quite expensive. But, yes, I went to broadcasting school a long, long time ago when they were still teaching you how to tape tapes together. And I worked in the radio business for a couple of years. I did some updates on sports radio and stuff like that. And then I kind of got into sales. I guess it’s kind of one of those things like, right, You kind of grow up and you put your dreams aside a little bit and you’re like, Come on, man, you should do something more practical and just get a real job. And like, I’ll just go into sales and make money. But I always wanted to get back into broadcasting and, and, you know, collaborating with cool people, to make cool things. And so it’s been a real blessing to be able to work here at Heartcast media and try to create some really cool stuff with really cool people and just try to bring some of my expertise in, you know, speech. I studied speech and how to make yourself sound really good on a microphone. I mean, that’s kind of what we do here at Heartcast. We don’t just want to film you and, you know, we hang you out to dry like, all right, well, that’s what you wanted to do. We’re invested and we want it to look good and we want it to sound good. And we’re going to help you. We’re going to tell you if you’re saying, like too many times, we’re going to tell you if you look like crap in the video and we’re going to make sure that it is nicely produced, nicely, very polite. That’s why Matt usually does that because he’s more polite and too polite. And we will. Yeah. And that’s basically it. You know, we just want to create stuff that we’re proud of that you’re proud of, and that’s effective. And that’s, you know, really ultimately what I think I always wanted to do. So, I mean, my background was going to get into broadcasting, but the radio business kind of died right around that time. So it was maybe not good timing, but now there’s a new world of broadcasting. Podcasting and short-form content is really, I think, in many ways the future of entertainment. It’s the future of marketing. And nobody knows like the future is not yet defined. So we really have an opportunity to, to kind of forge and forge that path and pick the super exciting. And, you know, if I could go on for a moment, I also read something recently about how, you know, we made all these decisions when we were teenagers, right? And young twentysomethings. And you made very important decisions that determine where your life was going to go. And so if I said to you today, like, I’m 40 years old, I don’t need to ask maybe the ages of everybody else on the show here, but I’m old. And if I looked back, if somebody said to me today at 40, would you let a 20-year-old make all of the decisions that are going to determine the rest of your life? No offense to any 20-year-olds listening, but I would say no. And especially me, because when I was 20, I was way dumber than anybody who you could possibly imagine. And so a ten-year-old me making life decisions clearly was not a good idea. And so you have an opportunity at some point in your life to make those decisions again as an adult. And I think partially that that’s what I did. And broadcasting is what I always wanted to do when it’s more about what makes you happy than anything else. And you can make those decisions again when you get old like me.

 

Molly: I love it. That’s amazing. And so true. And yeah, enough. Who lets 20-year-olds make these decisions and go into so much debt, right? Like, Oh, I want to do this. I’m going to go get the $80,000 of the debt in six months in November. Like, actually, I don’t really like it, as you could just go get a job, you know what I’m saying? Get paid to find out what you like. You don’t need to go you know let me not going to anti college rants I don’t think that well and so you know Heartcast as me we’ve been talking a lot about Heartcast and I’m Molly I’m the founder of this operation here but you know who’s not here is Big John who’s John Dominguez has been with us for four years. He’s been with us longer than that, actually. Yeah, he was after the engineer. He was the second hire because I knew that having video capabilities was going to be it. In 2018, I was swimming upstream. Let me tell you, people were still angry saying that if a podcast is on YouTube, it’s not a podcast anymore. Like that was an actual conversation. People are anti-video, anti YouTube now. It’s a very different situation. Just a short few years later, everybody’s on the YouTube dip but you know big drops.

 

Anthony: We’ll do an episode on the benefit.

 

Molly: Of video, which we should manage. So it’s a whole thing, right? Because they’re like, Oh, it’s on YouTube, It’s not a podcast. My cool. Tell that to Joe Rogan, you know, whatever. So we got Big John and then we got Little John, who has been with us for a really long time now. He does all of our graphics and John’s video editor Little John does all the graphics and branding and logo design and all of that. So it’s social share graphics. He creates all that and then we’ve got Lourd and he works on all of our show notes and transcriptions and things like that. And then we’ve got Lei, who is our like resident SEO expert and just, you know, my go-to she’s amazing. She’s Johnny on the spot. She can fill in all the blanks. She’s amazing. And then we’ve got Nguyen, who’s our website development person. He’s not, you know, none of these people on the show because we’re all over the world. That would be impossible to find the time to record. But, you know, Matt and Anthony and everybody I mentioned is really Heartcast media, right? I am the I’m a person that came up with the idea and I create the systems I’m constantly trying to bob and weave and come up with new things and new systems and optimize things and just make sure that there are systems in place for that team to work in and then fill that pipeline of clients, which is not always easy. It’s a difficult road, but what a great team, you know, I get to work with every day.

 

Matt: Streaky. It’s very streaky.

 

Molly: It is. It’s very streaky. So. So here we are, right? You know, it’s 2023. This is the first recording of the year, which is kind of amazing. Right. And I’m excited. So, you know, my background is what I’ve got. What’d you say, Anthony?

 

Anthony: I was saying, should we pop another champagne bottle for.

 

Molly: No, man, Dry January I’m out. You know, we get like an hour in January.

 

Matt: We wait for a dry January  

 

Anthony: We are back into it all.

 

Molly: And I haven’t decided yet. I haven’t run the fence. You know.

 

Anthony: That’s a cliffhanger.

 

Molly: We have happy hour.

 

Anthony: For the next episode. Did Molly stay?

 

Molly: Did Jesus Christ Now I got accountability, dammit. So, yeah. So my background is 23 years in marketing, I’ve owned a multimedia company doing a lot of things, grassroots, handing out fliers, throwing parties, booking artists, managing artists, creating events, and creating content. I’ve built multiple podcast studios. I had a three-story building across the street from the Howard Theater, the legendary iconic Howard Theater in Washington, DC, where I built a retail store and a live music stage, and a podcast studio and recording studio. And so, you know, I’ve been doing a lot of stuff over the years, and so everything that I’m coming with is just from experience and typically from not having any money to do it and just being really bootstrapping about it. That was kind of the whole other business. It was great, but it wasn’t really sustainable. And so my goal here in Heartcast is to produce really great content, right? Care about what we do, as you said. Anthony. Thank you, said Matt. You know, really be proud of the work that we’re putting out. And so we figured, well, you know, we have these great conversations in our staff meetings. We figure out why not share it with everybody else and talk about it.

 

Matt: Share most of it.

 

Molly: Yeah, some of it we need like an h.r. Attorney to shut me down. Mostly it’s mostly me that’s out of bounds. But that’s a great thing about working with us. As you know, I kind of left a lot of that traditional bullshit aside because at the end of the day, we’re all people and we have real lives and we have real needs, and I don’t really like playing the corporate thing. And so my goal is to provide a workspace for people that’s comfortable and.

 

Matt: Easy to work. When you’re having fun doing work, that’s fine. Like you’re randomly slagging me at 11 p.m. you’re like, Why are you working on my cause? I just can.

 

Molly: Hear like, Why are you?

 

Matt: Working? It’s not that bad.

 

Molly: Because I’m bored. Yeah, exactly.

 

Matt: Yeah. Bored is popular on the computer, cranking it out.

 

Molly: And I think we have a good work culture. Like I think people step up when they need to. But I don’t expect people to work on weekends or work after hours. But at the end of the day, we do a lot, right? You know, like but sometimes, you know, Matt coaches soccer or I mean, hockey, a girl’s hockey team. And I’m totally cool with that. I’m totally cool with him taking time to go do that because I know he’s going to get the stuff done and that’s really all that matters. And that’s really that that’s the bulk of our company culture is like, let’s do a good job of.

 

Matt: Doing the same thing every single day.

 

Molly: Right.

 

Matt: It’s not like one of those. It’s just like it’s completely different every day.

 

Molly: New projects, new clients, new layouts, new everything new.

 

Matt: Stress if you’re working an on-site event. Oh, God. Yeah.

 

Anthony: And it is.

 

Matt: True. We will come to you on the side of DC. But yeah.

 

Molly: Well, not anymore.

 

Matt: Give us more than a week. Head up and we’ll run with it.

 

Molly: We’ll crash it. I know. You know, like a year last week or whenever that.

 

Matt: Was, but. Yeah, yeah, yeah. Same

 

Anthony: Man.

 

Molly: I think that’s internal.

 

Anthony: The internal conversations that companies have in their meetings. I think there’s a lot of benefit in that now that we’re going to key in on the whole conversation like Matt said. But there’s a lot of problem-solving that goes on. Like think about an industry that you don’t know much about, and if I told you, you could hang out with the C-suite people and just see what they’re talking about, see the problems that their company is having, how they’re solving them, how they’re going about the kind of thinking differently about different issues or different problems or different things that come up. And it can’t hurt to hear somebody else’s strategy or way of thinking or philosophy behind why they do stuff. And there’s a reason why you’re not allowed into a lot of those meetings. But we find that we get a lot of benefits just from talking about stuff that happened in the week, problems that went down. You know, not that we have a lot of problems with clients, but there’s always issues that come up because, as Matt said, every project is different, something. There’s always something new. And why not help people, you know, overcome those challenges? And well.

 

Matt: You said we fully customize for each client earlier, and that’s true. We don’t do the same exact thing for one client that we do for another. So if there’s a problem with a client, it can’t be solved with how we solve the client piece problem.

 

Anthony: Very true. So it’s good to have a discussion. And because we care, because we want the content to look good. We want everybody obviously to be happy with our service, but mainly we want the stuff we’re making with you to be awesome. And so I think there’s a lot of benefit in those discussions and just, you know, spitballing ways to move forward on different kinds of issues and hopefully, it’s beneficial to people listening.

 

Molly: Exactly. So that’s camp content. So, you know, we’re going to keep it fun, We’re going to keep it short. This is probably the longest episode that we ever put out, but we felt it was important to kind of qualify like who we are. You turn and then you find this podcast somehow and you’re like, Who are these people? Well, this is us. You get to know us a little bit better. We’re going to keep the episodes short. Our goal is 15 minutes or less every Saturday morning, just like the Saturday morning cartoons. We’ll be your camp counselors. We’re going to have different activities. We’re going to have, you know, campfire stories. We’re going to have a lot of fun with this, mostly because we want to relax and show you what we can do. We want to show you what badass video editors we are. We want to show you how excellent we are at Sonic Landscaping. I just like doing that at any chance I get. And, you know, we just want to show you what we can do and have some fun with it and talk about some stuff because everything is changing all the time. Instagram is changing, Facebook is changing, and this algorithm is changing. This is just because LinkedIn just is now doing scheduled posts, right? There’s always something to talk about with content. And at the end of the day or at the end of the year and the beginning of the year, I should say, you know, we’re heading into a recession. Right. And there’s a lot of layoffs and there’s a lot of things happening. But in the world of marketing, there’s two paths that you can go down. There’s people who are going to their businesses, they will pull back whatever. They will have their own version of it. Other people are going to double down in this recession and make tons of content and stay visible and stay the course. And as bad as recessions are, there’s always people who win in those recessions, right? Unfortunately. So we want to be the kind of company that, number one, survives the pandemic right now. I was really thinking about that, actually, you know. We did it. We made it through the pandemic and everybody kept their job. Everybody got paid on Friday. Everyone’s lines are like, I’m just going to be transparent. But, you know, we do the best we can over here. But nobody lost their job. Nobody got laid off because of the pandemic. And I’m actually really proud of that. Like, I was able to provide stability for people during the most unstable of times that any of us have ever lived through. And we’re heading into this recession and we just want to lead by example and create content and create an opportunity to hang out with you on Saturday mornings and then live on Monday mornings when we broadcast the live version. And just to kind of talk about what’s going on in the world, the content, and what’s happening and how we can help. And just to provide a little bit of humor in this whole thing, because it’s going to be a tough year for a lot of people for a lot of reasons, but it can also be a great year. And I think the mindset has everything to do with that. You know, in the beginning of the pandemic, everybody used the word pivot. Everybody used the word pivot way too much. But I don’t think pivot is the right word. I think leverage is the year for me. Leverage is the year for 2023. The words are for 2023. It’s like, you know, leverage. How can you leverage what you’re doing to do smarter, not harder? And so that’s my focus for 2023 in this podcast and hanging out and providing some real value with this Mahomes.

 

Matt: Hmm. Hmm hmm hmm hmm hmm hmm hmm hmm hmm hmm hmm.

 

Molly: And one thing most people don’t know is that Anthony and I are actually related. Anthony is my cousin. And that’s really it.

 

Anthony: Not only good looks.

 

Molly: I know. I sure did. I got all the hair, though, so, you know, I’m here when I’m off. But yeah, now Anthony is my cousin, and he’s always been my favorite in the family, so it works out really well. But we have an unusually small family. I don’t know how that happened, but it’s getting smaller, so you better have some kids.

 

Anthony: It’s a younger generation, right? That’s what I’m saying. None of our siblings would even consider having children.

 

Matt: It’s like.

 

Anthony: The bloodline ends here.

 

Molly: On this podcast. Maybe.

 

Anthony: Yeah, maybe this will actually put an end to it.

 

Molly: Here it is. But I’m excited because, you know, I’m excited that you guys have ownership in the company. I’m excited about 2023. I’m excited about our new offers. You know, I feel like we really have a great team. I think that we’ve really gelled in together and we have, you know, Lei is the newest person, but everybody’s been with us for some time now, you know, and I think 2023 is going to be a great year. And so, yeah, camp content man you now get, you know, pack your bags, put on your uniform, throw a bandana around your neck, get on the bus, man. You know.

 

Anthony: Wrap up the sandwich.

 

Molly: That’s right. Like Frank Zappa says, Don’t make a fuss, just get on the bus, you know? And that’s a whole different vibe out there.

 

Anthony: But taking it back.

 

Matt: That’s right. Psychedelic.

 

Molly: Taking it back.

  

Molly: Frank Zappa. So on that note, on the longest episode of Camp Content, we’re going to sign off. That’s right. And we’re really excited about this show and we’ll see it Saturday morning and make sure you like comments, subscribe, you know, show us some love, share it with us, tag us in it, You know, tell your friends to come in like back in and help boost your algorithm. Don’t do that. Thanks for tuning in. I’ll be in the Yeah men. You got anything cool to say on the way out? Quote, Anthony. Mr. Broadcaster.

 

Matt: Know the tagline Due date next.

 

Anthony: Time. What will fly out of Bali? Stayed dry.

 

Matt: Oh.

 

Molly: Damn it. All right, on that note. See you later, alligator.

 

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