Molly Ruland:
Welcome back to another episode of camp content. We are coming in hot, per usual. But today, it is extra exciting because I have one of my very good friends, and business peers and a person who I admire and love and hold dearly in my heart, but who is also really excellent at business and sales and business coaching. So I am super excited to have her on the show today. Please welcome Katie Nelson. She is the CEO and founder of sales uprising. She is known as the sales catalyst because she is a badass. And she has been in business since 2006 coming up on an anniversary or 2016, rather. Coming up on an anniversary, sales uprising is a business coaching firm with a sales focus. So If you hate sales, then you should know Katie Nelson because she will teach you how to love sales and do it really well and crush those goals that you’ve set for yourself. So If you have said to yourself or anybody else in the last year that I hate sales, this episode is for you 100%. So without further ado. Welcome to the show, Miss Nelson. Well, thank you very much, miss Ruland. I’m thrilled to be here. Hey. Welcome. Welcome. Good to see you again. — we’re here. It is so exciting.
Katie Nelson:
You know, we would see each other a lot more often if we lived in the same country, but here we are. That’s so weird. Although, you know, I feel like I get to see you a lot. I do ethical Facebook stalking. That’s right. You know? That’s right. — whatsapp you? We — Exactly. — video? Who doesn’t stock Molly on Facebook? Because it’s just pictures of cool trees on the beach. Why wouldn’t you do that? And then Armadillo Wasn’t it an armadillo?
Molly Ruland:
It was. It was. Yeah. Well, you know, I don’t post pictures of me crying on the couch. I don’t think it’s good for that. You know what I mean? No. I get to WhatsApp you for those things.
Katie Nelson:
Although, I would say, I also stopped you when it was pancake year. So, you know, I’m I’m — — pancake.
Molly Ruland:
Pancake cake. Never forget. Every time I walk by a bag of crusty’s pancake makes it the store, I I twitch a little bit. Oh, okay. No. No. But, anyway, I like to show people my driver’s license from North Carolina where I was, like, pancake face because I am so fat and round in those pictures. Well, more fat and round, but — No. — crazy. No. It is crazy. No. Pancake well, it was pandemic and pancake cake. I mean, we we all we all — Look. We had to take our comfort where we could get it. Like, let’s be clear, and we all made it true. so we’re good. That’s right. Winter was coming, and it went. So here we are. But well, enough about pancakes. But, yes, I’m I love hanging out with you and talking shop. with you, and I love sales. You know? I was talking to somebody else the other day, and they said I hate sales. And I said, I love sales. I don’t really like asking for money. Right? Like, there’s a difference when you’ve done work and you’re asking for the invoice and it’s not being paid and you’re being asked, like, that’s very belittling. But sales is very empowering, and I think sometimes people confuse those 2 things. So — I remember why I’m doing this podcast. Tell me more about your love of sales, Molly Ruling. I do. I do. I do love it. — enough of it. Right? Was the person I have a question for you. Was the person who told you they hate sales, a business owner? Kind of. She’s an entrepreneur who really struggles. You know? And so because she has a lot of blocks around money. You know, a lot of people have it blocks around money is what it really is. Right? So — Got see. And here’s the thing.
Katie Nelson:
We can say that. I may take exception too. I can’t sell because I have blocks against monetary success. Sales before the money is a straight up relationship with yourself. Like, if you’re not firm in understanding who you are and what you can give to people, it starts there. before it ever ever gets to money.
Molly Ruland:
I agree. I mean, that’s the thing. It’s like — That’s what Molly said. It’s
Matt Billman:
the difference of, like, hey. Here’s the invoice. Pay me for the work I did for you, where I guess if you wanna dump it down, say I was like, how can I help you do something cool? because I know I’m good at it. and then you end up paying me for it. But it’s gonna help with this. Yeah. And we’re gonna talk about, like, there should never be an invoice that goes unpaid. All of that needs to be auto at this point.
Katie Nelson:
Hello, people. Your CRM, depending on what you have, will even remind people when their credit card needs to be updated. Hello. I got 99 of those the other day. his loan behold, it’s the month that my credit card needs to be renewed. But, you know, so we should never feel the Ikey part of, like, hey. I’m chasing you for cash you owe me for this amazing awesome work that I just did for you. That I already did for you right back to the — That should never be a thing. So — Right. First tip, everybody. Don’t chase your people. Just put it up further in the process. Make it all auto. Be done with it.
Molly Ruland:
I agree. And that’s exactly what I said to her, you know, because we were invoicing a client. I was like, I don’t wanna do 50.50. Let’s just get paid upfront. She was like, really? And I was like, yeah. Really? But enough about that. Let’s talk about sales. You are killing it on the content side of things. Like, you are super busy. You are doing business retreats. You do, like, webinars or, like I don’t know if you call them webinars, but online learning situations. You have a newsletter that goes out really consistently. You put out social media content consistently. You have a beautiful website if I do say so. So, you know, so let’s talk about that. Why, you know, Do you lean more on content marketing, or do you guys do paid advertising, or where do you fall in that mix?
Katie Nelson:
Thus far, 2023 is the 1st year I’ve ever done, like, running ads on LinkedIn. I don’t think we’ve ever maybe there’s been one on Facebook over the course of 7 years. And let’s be super clear. I think I told you that my content marketing mirrors that of the Journey I take my clients on. In the 1st 3 years of this business, you might have seen it, although I don’t think you ever have, And I wish I’d taken a picture of it because it’s laughable now. But for the 1st 2 years of this business, I literally had one landing pay. It was a landing page, people. and it was hideous. It looked like it was from, I don’t know. I guess we could say 2000, although I wasn’t really looking into tons of websites then. And it just had who I was, what I did, the name of my company and, like, my phone number that I still have. And It didn’t required. In the beginning of my business, it wasn’t so much about content marketing. In the beginning stages of my business, it was about going to get content. for my content marketing. So I never and it’s what I teach our people. I never sat behind my computer and researched and created content about what I was going to teach people, all of that came super organically. So I think what you see now, which is Katie, oh my gosh. You’re blowing it up, which, of course, you know me, I’ll be like, he how I think is really Just because I’ve been in the game for 7 years now, I have a bank of clients. I know what my people need. I am happy to give it to them. and we call them workshops not webinars because you’re gonna work.
Molly Ruland:
I knew I was calling it the wrong thing. Yeah. And they’re great. I went to one of them when I was still living in the United States, and it was really great. And there were a lot of people there, and there was a lot of note taking, and there was a lot of empowerment for the people that were in the room. So If anybody checks out the sales upright as in content, you’re thinking about attending a workshop. I highly suggest you do. In fact, I was thinking about taking one recently just to hang out with you for a little while, and I’ve learned some stuff. Because I know that even if I took the same workshop from you, I’m sure it’s evolved in 2 or 3 years, Right? Because the world certainly is, you know. Well, it’s evolved and or you’ve evolved.
Katie Nelson:
Right? So — Sure. — sales is, like, this lifetime journey. I’ve done it my whole life, and I still have new things to learn about it and love about it and get into more. So it’s one of those things that it’s not. It can be a set it and forget it kind of skill. But if you do it right, it evolves with you.
Molly Ruland:
I love it. Well, I really love it. So tell me about how and how you typically get your clients? Do you get clients from that content that you’re putting out? Do you get, like, discovery calls and calls in from that content?
Katie Nelson:
Great question. Thanks for asking. Absolutely. We do quarterly workshops. It’ll probably change for next year, but that’s what they’re scheduled for this year. I think you’re gonna be giving everybody the yes, which is always a favorite, how to take prospects from the top of your pipeline all the way through to an, oh my god. I can’t live without your scenario. And that’s August 22nd. And absolutely, we get discovery calls from that every single time. When I was younger in the business, I used to get clients. I used to just be like, alright, you guys, I poured everything into you. Do you feel like this is everything you need? And, of course, it’s a no. No. No. This isn’t everything. And now we take people on a little bit of a slower journey,
Matt Billman:
which we’re good at. So kinda kinda building on that. You know? we were reading the thing earlier about, you know, you being in an AWBO, which we’ll get to later. But towards the end of it, kinda building off what Molly said, it says it looks like something you say is, like, sales conversation is about sharing your solution with somebody in a way that excites them, inspires them, and makes them want to choose you. So kind of how are you taking that approach with each individual and different client?
Katie Nelson:
Well, one, if you said yes, I wanna have a call with you, Katie, or yes Kelly Peck is my head coach. Yes, Kelly. I wanna have a call with you. We’re gonna just assume that you’re excited about us. Because let’s be clear, Matt. I’m a lot. Yeah. And I won’t spend a penny on it. Right? And I’m not gonna ever be able to do my YouTube. You can go take a look at anything that I do, and I really show up the same way. Everywhere I am, it’s actually super similar to Molly. And — Right. So if you see that and you say, you know, I really wanna have a one to one conversation with you. The assumption is you don’t think I’m gonna be less than what I was when I delivered whatever it was I delivered to And then kind of to that point, though, you need to take that specific client and specifically
Matt Billman:
curate it to help write their needs and the solution you can specifically give them to help them out. So you’re kinda doing a little bit of research on each, or No. You just kinda no? Just — No. — hack it. You’re just bringing the energy and just like, let’s go. You’re gonna choose me. I know damn well you will. We’re good. No. Well, now let’s have more of all of that. Let’s have the ease of that.
Katie Nelson:
Here, you now know me. Jump into my pocket. Like, jump into my bank account. That’s awesome. although that has happened a couple times recently, which is really nice, but those are relationships I’ve had for years. So what it isn’t necessarily curating a solution. I’m a business coach specifically for business owners in a couple of different stages in their business, which is one of the things that allows for differences for sales uprising. We work with businesses that are looking to make their first quarter of $1,000,000 so that they can make their next quarter $1,000,000, right? The assumption for us for our prospects and our clients is that you’re in it to win it. You own a business because you want to make money at it. And there’s no judgment about that. As a matter of fact, we want that for you because small businesses fail when they don’t make money. That’s literally the first goalpost you have to get to to be able to pay your bills to not go broke yourself and to literally make a living out of the thing that you love, which is what we all wanna do at the end of the day. I haven’t met an entrepreneur who’s like, yeah. So I’m gonna do this thing. I hate it, but it’s gonna make me tons of money. So that’s just not the vibe that I attract. I’m sure there’s people like that out there maybe. Unfortunately,
Molly Ruland:
yeah, there’s a lot of that going around. Right? In the tech world, it’s like it doesn’t really matter what the product is. Right? The revenue is more important. That’s why we love you, Katie, though. Oh, thanks, honey.
Katie Nelson:
I’ve been selling my whole life, and I’ve never been successful at selling something that’s just a means to a monetary end. So that doesn’t fill me. From a curation perspective, at the end of the day, my clients all have the same problems, and they can say that they don’t. They can say, no. No. No. My industry states that it should be like this, but they’re not their industry. They’re them in their business. They aren’t in the industry yet. The goal is to go work with a coach. And maybe it’s not me. Go work with a coach and then hope to become a part of your industry, if that’s so important to you. But at the end of the day, you’re a solopreneur, your bills look the same, how you run your marketing is the same, how you create people who know, like, and trust you is the same, My clients all have the same problems. So the conversation and the curation is on their end being able to identify whether or not I can support them.
Molly Ruland:
So let’s talk about NAWBO because I wanna talk about NAWBO. NAWBO is a national association of women business owners. which I attended a few meetings and met some amazing people. And I’m I. I understand that you are now the head honcho over there. kidding. Whoop. What do I know? I know. I’m just kidding. So what is your official I just said that to make you bear. So what is your official title at NAWBO as of 23, 24.
Katie Nelson:
Yes. July 1st, at the end of June, I was installed on the board, and I’m actually the chair of the sponsorship committee. So for any of your listeners whose, like, bag it is to support women business owners, Daniel though. — to put your name in flashing lights in the greater DC
Molly Ruland:
metro area for NAWBO. So let’s tell us a little bit about NAWBO so people know what that is and why they would want to sponsor things.
Katie Nelson:
Sure. I will tell you my own particular relationship with Nava, which has been off and on. When I first started in business and you’re looking for new clients, it was a place where I went to network and thought I would be all potentially my clients. Right? And so the reason why I entered Dobra was to go get business. And then I had to go out by myself. I had to quit that membership because that didn’t happen. and over the course of the 3 memberships that I’ve had in the past 7 years, the reason why I went back is because that’s no longer specifically what I look for, in this particular arena, it’s not a referral networking group. Right? Right. What the National Association of Women Business Owners does for me is allow me to advocate for women business owners’ rights. Yeah. And that would be, for example, at the beginning of June every year, nationally, we come together and we go walk the hill, and we talk to our delegates about bipartisan legislation that’s specific to women business owners, which often gets overlooked.
Molly Ruland:
That is so amazing. I love to hear that. And what a great and honest distinction, you know, to share with us that, like, you know, you were looking for leads. And I I mean, right, we’re we’re all we’re all doing that at some point, especially these networking, like, to be in a it gets a little murky. Like, what do you know, And NAWBO is a very supportive environment, and you might find a lead there. Right? But I think, you know, you know, it’s not impossible.
Katie Nelson:
I mean, one of the things that really blew me away when I went to a NAWBO meeting is I walked up, and it was at, you know, the Maggiano’s in Tysons corner. Right? And I walked out and — — really quick. Molly was also speaking there. So just for anybody’s listening, this is actually the first time I met Molly. She was introduced to me by Oh, that’s nice. — then president or the immediate past president, Molly Gimmel, who is still a member of our chapter, and we’d love her dearly. and she gave this badass talk on, guess what, you guys? Podcasting. Yeah. Imagine that. Imagine that.
Molly Ruland:
That is right. That is the first time I met you. Oh my god. Look at that. Thank you, NAWBO. We just sent a thank you note to NAWBO for introducing me to Katie Nelson for real. But I walked up, and there was a very nice lady standing there, an older lady probably in her sixties or something. And she said, oh, it’s so nice to meet you. And she said, Who would you like to meet? Who would you like to be introduced to here? How can we help you? Before I walked in the room, and I just like, what a wow. You know what I mean? Like, wow. And I was like, give her, like, a 10 second. Well, this is what I do, and she said, I know exactly who you need me to be. She walked me into the room and introduced me to somebody. So I didn’t feel alone or unsupported or awkward in this room. And so I, you know, Go Navarro, I was very impressed with that situation, but knowing that they’re doing such important work too, I think, is just an important distinction.
Katie Nelson:
You know? It really is, and it’s not the foot you lead with first. Right? So Nava is never gonna say, hey. You’re not gonna get clients here as a matter of fact if we’re honest. I have clients there now. And It’s also so much more. So it took me years to really understand what I was as a member where I could put my energies and my focus that was beneficial to me in my business, and I’ve found it on the advocacy side of the house. I love education. There’s the NAWBO Institute. For anybody who’s interested, they’ll have their women business conference in Texas, in October. I’m super looking forward to that. I think I’m yeah. So it’s amazing women who get to learn from amazing women who get to support amazing women and the future of women business ownership, which so just as a historical fact and I told you and Matt this before, but it astounds me every single time I hear it, that it wasn’t until right? It wasn’t until HR 5050, and that bipartisan piece of legislation, that Nava was instrumental and moving forward that women could actually sign for their own businesses financially. 1988 I don’t know about the demographics of the people who listen to this podcast, but I’m going to tell you every time I say 1988, it makes me die a little inside. That’s just not far enough ago. And I think that and not to get political. But if we take a look at the political climate today where it does not feel like rights are cherished the way that they used to be. My business is super important to me. The work that I do with my clients is super important to me. And the idea that all of that could be taken away in the blink of an eye as with so many things lately is not acceptable to me.
Molly Ruland:
Amen, sister. I mean, if — Sorry. Woo. Got myself a little hot there. Sorry. I don’t know. I love it. Let’s do this. I mean, it wasn’t until the equal credit equal credit Act of 1974 that women were allowed to open a bank account. Yep. So it was only, you know, 14 years earlier that we weren’t even allowed to have our own money.
Katie Nelson:
Yep.
Molly Ruland:
Just pause for the cause on that one. My god. You know what I mean? It’s crazy. And then now we’re also having conversations, right, where you see people are talking about, like, if you wanna end poverty, give women more empowerment and pay women more. They’ll fix everything. Like, we’re starting to shift, which, you know, I guess if you look at it from that perspective. Right? Like, if the pendulum swing is can’t even have her own money 35 years ago, you know, or no. Wait. I’m 46. So it was 47, so it was 46 years ago. — know where you were born. Right. 46 years ago, we could open a bank account. And then, you know, 33 years later, we could, you know or 10 years after that, we could or 33 years ago So so and now, you know, we’ve got a woman vice president. We have women business owners. We have women in the Fortune 500. So, I mean, we still have a lot of ways to go, but I love that Nava was focused on the important things because, you know, I love being around women. And there’s a special kind of energy and fulfillment you get when you’re, like, around women and you’re empowered and you feel safe and you, like, your cup gets filled. But I think sometimes some organizations lean too much on just that part and not enough on, like but what are we really doing other than saying that you’re enough, like, you’re enough. Okay. Cool. I’m enough.
Katie Nelson:
Let’s go write some legislation. You know what I mean? Like — Yeah. Well and I you know, so I think as with everything, the color shines brightest when there’s a full spectrum. So I think that there are enough institutions for me. And I think that as we grow through our colors, we get to decide what am I gonna do with my I am enough if I would think — — this. Yeah. Yeah. What’s next? What do we do now? Right. And there’s so many generational stories that haven’t even gotten to a woman enough yet, that I think that if those women are lucky enough to get to the IMF, okay. You can just be enough. We support that. We’re about that. Enjoy that.
Molly Ruland:
100%. Right? So — Mhmm. But then we gotta get past like, okay. Now what do I do with enough? Like you said, how do I make money? How do I raise money? How do I sell things? How do I run a business? How do I actually do this with my newfound empowerment? Right? And even if you don’t, even if you’re just with your enoughness chilling and you feel better, that’s great. But for the women that do want to do those things. I like that there’s more resources. Right? So it’s no shade on anybody who’s not, but I just wanna go a little further. Show me how to make the money. Show me the money. Show me how to make money.
Katie Nelson:
Yeah. — have a whole web workshop called show me the money. I know. I was plugging it for you, boo boo. Yeah. You’re cute. Thanks, Molly. Mhmm. Show me the money. Show me the clients, getting them to the yes, knowing your numbers. Like, not everything is about let’s talk about business really quick. So business in and of itself is not human. It’s a human construct. It has no feelings. It does not care. You know, it was a great day. Every day, right? It’s not a human being. So If you’re having a bad day as a business owner, that’s you. The goal is to make it so that your business still survives even though you’ve had a bad day. As entrepreneurs, we have this emotional up and down that we cannot literally cannot afford. Right? We need to stay even keel and on point and with it as much as possible. I can go break down elsewhere. I tell my clients this all the time. There’s nothing like being an entrepreneur that requires more of you than every other institution in your life up to and including parenthood. And the example for that is you’re in DC traffic. You are late to the dentist appointment. Johnny is kicking the back of your seat because the DVR that is now on the back of the headrest is broken, and so he’s losing his absolute shit, if I can say that. And you turn around and tell Johnny to shut the hell up. Try doing that to a client and see how far your business is gonna go. Right. You know, even though we feel that way, we’re like, Back to the people who aren’t paying us even though we gave them great stuff. Right? How frustrating can that be? Super frustrating. Do we wanna allow it to knock us off our block? in the continuance of our business? No. Sales is the first thing that taught me that sales is a heartbeat, first of all. You’re gonna find the best deal you’ve ever made in your whole life. So maybe it’s your 1st deal, maybe it’s your 20th, you’re gonna feel so good about it. and the very next phone call has the ability to make you feel like crap. You think you wanna jump out the window. You just open — Make you put your own business that you have poured your heart and soul into. Right? A friend of mine and Molly’s Sheron, Washington will talk about how she’s gonna quit all the time, and it’s a joke. Right? Like, oh my god. Today is the day I’m gonna quit. and we never do. So what you want is to just say even keel, do the steps. The beautiful thing about sales is that it’s a skill set. So once you truly decide to learn that skill set just like math, 2+2 is 4. The reason why you know that is because, literally, it was repetition over and over and over again. 1st grade, 2nd grade, 3rd grade, 12 times 12 is what. Right? And it just kept growing from there. Sales is very much like that. You learn it once, and then you continue to practice it, and it just gets better and better. It’s very unemotional.
Molly Ruland:
And if you know? And I think what it boils down to, and we touched on it earlier. Like, I’m a great salesperson when I’m really excited about something. I’m not trying to sell it. I have sold, like, I was talking to somebody about Magic Racers for 15 minutes the other day. Like because I was like, no. You don’t understand. They’re amazing. Like, if I’m truly excited about something and I know that it works and I know that it has value, I am going to, like, want to share that with you. I don’t work for magic erasers. I get nothing from that. I just know that she would really like to have one in her house. Right? So when you feel that way about your What’s that? It’s remarkable — — razors?
Katie Nelson:
No. But I use those to get the little things off my patent leather shoes. It’s remarkable. It’s remarkable too. So many people are like, are you an affiliate? That’s what people think. Right? Are you an affiliate? Do they pay you to talk this highly about stuff? No. I like it. It’s beneficial to me. If it’s beneficial to me, and you’re like, hey. What’s that? Go buy a box, go to Costco immediately, talk to Bezos, whatever it is. go buy lots of magic racers. Molly’s right. They’re, like, kind of the most amazing thing ever.
Molly Ruland:
They’re magic. They’re appropriately named. And so it’s like your business too. If you know that what you do is gonna work and provide value, then it doesn’t feel icky, right, or skinny or salesy to talk about it because I’m like, I know it works. I know it’s gonna work for you. I know there’s value here, so I don’t feel Like, it’s a very different feeling than when I worked for Toyota, and they wanted me to sell the extended warranties. And I’m like, these are shit. You know? And I know they are, and I would tell them. You can buy this, and I’d go, don’t do it. But it would hit my sales numbers, but, like, I didn’t want them to waste their money. Right? But when I’m excited about something, it doesn’t matter if it’s $20,000. I know it has value, and I know it’s gonna work. and I know it would be good for you, then it’s really easy for me to try to show you why. And so I think, you know — Every one of us should have that first and foremost about our own business,
Katie Nelson:
right, to your point. So when we say when we attribute words like Iggy, My least favorite word that doesn’t even exist in the English language is sales y. That’s actually not a word. Yeah. Yeah. These are all when we What is it called? Anachronistic? What is it? I’m gonna forget it. But it’s us attributing human feelings to a thing that is not human and has no human feelings. It’s like when you tell you when you think that the dogs look guilty, Molly, that that’s not a real thing. Like, that’s us Projecting national? — see Jojo’s face sometimes. She’s looking good. I do. I see all the pictures of Jojo’s face. I don’t think there’s a single angle of Jojo’s face I have not seen. It’s, like, oh, anthropomorphic
Matt Billman:
anthropomorphic — Antromorphous. –rophomorphous size, something like that. Yeah. Okay. Their other brain’s working a little bit today. “Anthropomorphism”
Katie Nelson:
Yes. Thank you, Matt. And that’s very specific with animals. But that’s what I mean by it. All comes from us first. When people say sales is so icky, that’s because they feel icky when they do what they think selling is.
Molly Ruland:
Well, exactly you know, so I was just looking this up online. I have a friend Jade Connolly Dougan. She’s like, She’s a genius, honestly. And she posted the other day, she said, it will always baffle me when people complain about somebody’s being somebody’s emails being sales y. Like, when was, last time Amazon wrote you a nurtured love letter. You know? Like — I was like, that that that’s a that’s fair. You know what I mean? Like, you know, like, should it is it less authentic to try to hide the fact that you’re selling stuff? Like, I don’t like, what is the alternative there? Right? Like, to not be salesy. It’s Well, I mean
Katie Nelson:
— I want my business to be successful. Therefore, I want to sell you. Now I only wanna sell you if you’re appropriate for what I do. I only wanna sell you if you personally feel you will find value from this. Like, there’s it’s a sales the beautiful part about sales is literally is that it isn’t just me. And I say this: it’s not about you, boo, It’s about them. Like, I only know what I can do, and I can be as honest about that, and I can tell you how much that’s gonna cost and what time it’s gonna take and how we’re gonna do that if that’s important to you, although let’s be clear. It’s not. So I can give you all of that. So what do you bring to the table? Right? Do you have a need for me? No? Okay. Decision tree right there. We can just go have coffee, and our life can look different than this business scenario. That’s great. You know, show me pictures of your dogs. I’m on. If yes, there’s a need, then let’s get into it. It is so wonderful because if you had talked earlier when you were introducing me about my love for sales, q 1 of 2024, and I’ll make sure that you guys stay abreast of the situation, I’ll be putting out a book called sales as a love language. And it’s just how I feel. If I do it , it starts first with the belief in me and what I deliver and my intention, nobody can tell me that. Everybody on earth can be like, oh my gosh. She’s like this. and I’ll still have buyers. Think about the skinniest person you know, the oh, the guy from the CarMax commercials or whatever that’s always — Right. — you know, That guy, they still have clients. Customers. Yeah. Exactly. There’s people who will still buy from them. So if you, as your entrepreneurial self who has amazing things to sell just puts it out there in the way that you would put it out there, whatever that looks like and feels like for you, your people, you’ll find your people as long as you’re consistent and you do the right steps and you learn this skill set of selling.
Molly Ruland:
I love it. Absolutely. Was it too much? Oh, sorry. Okay. No. I love it. Perfect. No. It’s amazing. It’s me. You’re amazing, Katie. I love hanging out with you. It makes me wanna hire you to be my business coach, honestly. At least I’m always reminded of how awesome you are.
Katie Nelson:
Well, alright. Then I’ll make sure. What are you doing tomorrow? I’ll call you at 10 AM. I — We can decide that. You can let me know what you — There’s my scheduling link. Yeah.
Molly Ruland:
I love it. I love it. Well, miss Nelson, thank you so much for being on the show with us. today. You know, it’s always nice hanging out with you, but I love learning more about sales uprising and NAWBO and all of these things. And I’m sure some of our listeners Love your energy and vibe as well, and I hope they will hear from you. In fact, you have a CTA for today. Matt, do you have that handy? I closed it out, actually. Or Katie, you can deliver it if you want. It’s a very specific thing for your next workshop — Uh-huh. — in August on 22nd called
Katie Nelson:
Getting them to the yes is what it’s called, and it literally is down. — to yes faster in your sales pipeline.
Molly Ruland:
- K. K. K. K. K. K. K. K. So — Right? We will make sure to put the link for that in the show notes so people can sign up and get on board with that program.
Katie Nelson:
Please do. Please please do. That would be amazing.
Matt Billman:
— that is built for entrepreneurs like you in mind. Those filled with passion but uncertain how to get their foothold in the market potential prospects.
Katie Nelson:
Right. So for so, basically, what Matt just said to you guys is for all those people who’ve made all these amazing connections, and they’re literally hanging out in the ether. And you’re like, so what do I do with them now? I’ve had amazing conversations with them. You’ve already done the thing where you made this great connection. They were totally into what you did. and you just waited for them to say yes to you even though you never made an offer. I’m amazing. Just say yes to me. Oh, You wanna know how to pay me? I know I haven’t told you that yet. So it’s about pulling them through your pipeline. You do not want a stagnant pipeline. You wanna keep it moving people. Keep it moving. like, fresh.
Molly Ruland:
I love it. I love it. Well, on that note, people check the link, join the workshop August 22nd, it’s gonna be a good one. You might even see me there because it’s never you can never learn too much, honestly. And that’s when I feel like you should constantly sharpen your sword and get better at things. And let’s face it. It’s been a hard couple of years, a lot of transitions in people’s businesses, a lot of stuff personally, a lot of people. Maybe you don’t have your juju like you used to, maybe you feel a little off in your game. Well, go to Katie’s workshop and freshen up your skills and sharpen yours and go back out there with, like, a renewed sense of excitement about your offers and your services and go crush some sales goals in the last quarter of the year. That sounds like a great way to spend August 22nd morning or afternoon because what else are you doing in August if you live in DC or inside? Okay? You’re inside. I know you are. So on that note, thank you all for tuning in to camp content. We appreciate all of our listeners. And if you could leave us a review on iTunes or whatever, anywhere you want really. But mostly, if you could share this content on LinkedIn, if you found it valuable. And don’t forget to tag Katie, tell your friends about her workshop on August 22nd. And until next time, be excellent to each other. Thank you.
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