Bringing back Selling with Love
A relaunch plan for the show, the audience, and the sponsors who should be paying for it. Built around one idea: your show should fund itself.
The name change to a personal brand diluted a franchise people already loved. The good news: the franchise is still there, the book is compounding on its own, and a relaunch is a moment. Moments are what audiences and sponsors respond to.
Pick your speed
Both plans replace what you pay for production alone today. The difference is how fast the audience grows and how soon sponsors cover the bill.
Relaunch
- Full production, all 8 episodes. Live engineer, 5 day turnaround, cold opens on every episode
- Voice profile built from your content, refreshed every 3 episodes, driving show notes, blog, and newsletter copy that sounds like you
- 16 clips a month with matched captions, plus episode graphics
- Guaranteed growth: 3,000 to 10,000 downloads a month on top of your current audience. If we miss, billing pauses until we catch up
- Sponsorship foundation in 90 days: sponsor deck, rate card, audience profile, target list
$3,000 setup feewaived, your infrastructure already exists
All In Relaunch
- Everything in Relaunch, same production, same guarantee structure
- Triple the growth engine: 10,000 to 20,000 downloads a month on top of your current audience, pause billing if we miss
- Quarterly publisher report: the named list of premium sites promoting your show, built for your sponsor deck
- Active sponsor outreach once you cross 15K a month, success fee only, we get paid when you do
- All In bonus: social media posting free.
$500 a month, that is $6,000 a year, on us $3,000 setup feewaived, and it covers the full Selling with Love rebrand: new art, templates, identity refresh
Growth guarantees are contractual with pause billing. Sponsor projections on the following pages are conservative modeling, not promises. We would rather beat a modest number than explain a fancy one.
Twelve months, three futures
Conservative projection. Campaign listeners arrive through premium publisher placements and push notifications, and a share of every month's new listeners stays, so growth compounds instead of resetting.
Per episode numbers assume 8 episodes a month. Sponsors screen shows at roughly 1,000+ downloads per episode. Today the show sits under that bar. Both plans clear it, one clears it three times over.
Who should be paying for this show
Your audience is salespeople, founders, and coaches who care how they win. That is a segment brands pay a premium to reach, and your relationships are the shortcut nobody else has.
Rates reflect flat monthly presenting sponsorships for a niche B2B show at 10K to 30K monthly downloads, where sponsors buy audience quality and a host they trust rather than raw impressions. Two sponsors is the working target, three is the stretch.
When sponsors start covering the bill
Monthly sponsor revenue against the monthly fee, conservative timeline. The growth plan you pick sets how soon the deck is credible and how soon outreach starts.
First sponsor around month 6, second around month 10. Steady build, fully covered by the end of year one.
First sponsor around month 3, two by month 6 covering 83%, three by month 9. Cash positive in under a year.
Sponsor revenue shown gross. Where Heartcast runs the outreach, a 15% success fee applies only to sponsors we source, so we get paid when you do. The extra $1,500 a month on All In buys back the entire fee roughly four months sooner.
The 3, 6, and 12 month snapshot
| Milestone | Monthly downloads | Per episode | Sponsors | Sponsor revenue | Fee covered |
|---|---|---|---|---|---|
| Relaunch, month 3 | ~10,500 | ~1,300 | deck ready | $0 | 0% |
| Relaunch, month 6 | ~12,500 | ~1,560 | 1 | $2,000 | 44% |
| Relaunch, month 12 | ~16,000 | ~2,000 | 2 | $4,250 | 94% |
| All In, month 3 | ~20,000 | ~2,500 | 1 | $2,500 | 42% |
| All In, month 6 | ~25,000 | ~3,100 | 2 | $5,000 | 83% |
| All In, month 12 | ~35,000 | ~4,400 | 3 | $7,750 | 129% |
Downloads compound because a share of each month's new listeners stays subscribed. Per episode assumes 8 episodes a month. Sponsor counts and rates are conservative targets based on flat presenting deals at these audience levels.
Why this is a different kind of bet
You have spent years paying for production and hoping for growth. This flips it. The growth is the contract, the production is the craft, and the sponsors are the payoff.
Next step: pick the plan, pick the relaunch date, and we build the sponsor deck while the first campaigns run. Heartcast Media is a DC company that works globally. Relationships, not reach.