I Think You Owe Us All An Apology, Apple

It was a stressful week in podcasting, and it all started with Apple re-programming their system and cause a big storm of angry podcasters, deleted shows, and much more. With all that being said, where should you send people to listen to your podcast? We look into others apps, but also tell you exactly why you need to embed your podcast onto your website. We’re talking the change in equipment sales from pre to now in current pandemic and the shift in the industry Adam has seen.

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Highlights with time stamps:
0:00 Intro
1:32 Molly, Marcus and Adam talk about what’s new in the podcasting world as Apple switched up their RSS, reshuffling program and basically took everyone’s podcast offline
4:55 Molly talks about the importance of promoting your podcasts on different podcasting platforms as a podcaster to avoid problems like the one with Apple right now
6:13 Marcus and Molly talk about the importance of even embedding your podcasts to your website and blog feeds too as it also creates traffic for your website
11:32 Molly and Marcus talks about Audacity and the reasons behind its popularity in most podcasters and the acquisition that happened
15:38 Molly talks about Ximalaya which is the most popular audio platform among listeners in China
18:52 Adam and Molly talks about the importance of targeting larger audience even from other countries as a podcaster
19:41 Molly also talks about the importance of doing a research on which podcasting platforms are huge in other countries
21:15 Molly talks about the reasons that makes less than 10% out of all the podcasters post at least once in a month
23:36Molly, Marcus and Adam talk about the podcast index and how it is arrived at and the Podcast Index as a company
27:02 Marcus talks about the things that he is about to do in the near future with Podcast Audio Lab
30:22 Marcus talks about SupaPass as a company, the services that they offer and why they need to invite the CEO Juliana Meyer on the show
34:01 Marcus also explains if SupaPass is going to replace Thinkific, and if yes, how does it do that
36:02 Adam talks about what’s new in the podcasting world in terms of gear and the process of releasing those products
39:33 Adam talks about how the market is for the equipments in the store now as compared to pre-pandemic
41:27 Adam talks about boom arms, Gator Frameworks and how they come up with great boom arms and also Rode boom arms

Equipment Mentioned:
Marcus’s Microphone : http://heartcast.biz/3gLTjyG
Molly’s Set Up : http://heartcast.biz/38tHHO0
Rode NT-USB Mini Podcast Microphone: https://heartcast.biz/3sLzwUr
SHURE MV7: https://heartcast.biz/2QUbskL
Gator Professional Broadcast/Podcast Boom Arm: https://heartcast.biz/2Q0B5R2

Shows Mentioned:
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.

Podcasts is a media player application developed by Apple Inc. for playing podcasts from the iTunes Store. It is available for the iOS, iPadOS, tvOS, watchOS, and macOS operating systems. A standalone Podcasts app was initially released for iOS on June 26, 2012, after formerly being a section of the iTunes app.

Spotify, is a Swedish audio streaming and media services provider, founded in 2006 by Daniel Ek. Spotify is incorporated in Luxembourg as Spotify Technology S.A, and is headquartered in Stockholm, Sweden, with offices in 17 different countries around the world.

Overcast is an iOS app by Marco Arment which downloads and plays podcasts. It has been positively reviewed by several journalists, with The Verge and The Sweet Setup both naming it as the best podcast listening app for iOS in 2015 and subsequent years.

Audacity is a free and open-source digital audio editor and recording application software, available for Windows, macOS, Linux, and other Unix-like operating systems.

Apart from being the most popular audio platform among listeners, Ximalaya is also the most preferred independent online audio platform in China among professional and armature audio content creators. In 2020, 5.2 million content producers shared their work, paid or free, on Ximalaya.

Podcast Index LLC is a software developer focused partnership that provides tools and data to anyone who aspires to create new and exciting Podcast experiences without the heavy lifting of indexing, aggregation and data management.



Thinkific’s powerful, all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love.

Rode Microphones, LLC is an Australian-based designer and manufacturer of microphones, related accessories and audio software. Its products are used in studio and location sound recording along with live sound reinforcement.

Shure Incorporated is an American audio products corporation. It was founded by Sidney N. Shure in Chicago, Illinois in 1925 as a supplier of radio parts kits.

Zoom is a Japanese audio company that is distributed in the U.S. under the name Zoom North America, in the UK by Zoom UK Distribution Limited, and in Germany by Sound Service GmbH. Zoom produces effects pedals for guitars and basses, recording equipment, and drum machines.

Instant Hotel is an Australian reality television series which began airing on the Seven Network on 7 November 2017.


Quotes Mentioned:
“We should be embedding our podcast on our website, on a blog feed.”
“Spotify and iTunes are not the number one platform and plenty of other places.”
“There are now 3.7 million podcast in the podcast index with 319,000 shows having posted once in the last 30 days.”
“It’s hard to podcast.”

Recorded on Riverside.
Get hooked up today: http://www.riverside.fm/?via=molly

Find on iTunes: http://heartcast.biz/38tmMe6