If you’re looking to start a branded podcast, or if you already have one, then you know that consistency is key. You can’t just publish an episode once and then disappear for months on end. People will quickly lose interest if you’re not reliable, not to mention it cannot serve you as a business development tool if you aren’t putting in the work.
You are far better off recording a batch of episodes, treating them as a season and building in natural breaks then recording all willy nilly.
The good news is I have put together three steps that will help you be more consistent with your podcasting content and strategic relationship building. I am always going to recommend that you outsource your production but to integrate a successful podcast in your life these three things will help tremendously.
Step One: Set Weekly Deadlines
You have to set deadlines for your podcast episodes. It doesn't matter if you're creating one episode a week or five, you need to have a plan and stick to it. Without setting weekly deadlines, there is nothing holding you accountable and it will be easy to push things off until later.
Step Two: Outline Your Episodes
This may seem like a no-brainer, but outlining your episodes is key. By having an outline of what you want to talk about, you can stay on track and not waste time rambling off topic. Most importantly, you are targeting these guests for a reason. You are creating a runway to do business with their organization, or maybe you want to be seen as a thought leader and peer to your guest, whatever you goal is...dial in on it.
Step Three: Use a Planning Calendar
I'm a big fan of using an editorial calendar to plan out my branded podcast. This helps me stay organized and create a map of where I want the show to go over time. It also gives you a way to track your progress, which can be extremely motivating when you look back at all that you've accomplished as well as seeing how far your branded podcast has come since its inception.
So, these are my three steps to help you be more consistent with your branded podcast. I hope that they provide some value and help you get the results you’re looking for. If you have any questions or want additional assistance, please don’t hesitate to reach out!
Molly & The Crew