
Hi, I'm Molly.
You probably heard me on a podcast
Glad you found your way here. I run Heartcast Media, a DC-based agency that builds branded podcasts for B2B companies who'd rather build real relationships than chase leads.
If you're a B2B founder who wants to build pipeline through relationships instead of cold outreach, this call is for you.
1,000+ episodes produced. 100+ B2B clients. 7 top 10% global podcasts. 25 years in multimedia.
Follow me for rage posts
The Council Method
Get better decisions out of AI by making it argue with you instead of agree with you.
Why this exists
Here's a tool I actually use. Most people ask AI a question and get a confident answer that just agrees with them.
The Council fixes that. You seat a panel of distinct advisors inside one chat, make them critique each other, and let a chairman give you a real verdict. The difference between a yes-man and a boardroom.
(Structure adapted from Andrej Karpathy's open-source LLM Council. I made it practical and added a few things.)
Set it up once, use it forever
Here's the part most people get wrong. The Council is not a prompt you paste every time you have a decision. It's a board you build once and keep.
You give the AI your goal one time. It builds a board shaped around that goal and saves it. Then every decision after that costs you three words: ask the council.
Your goal picks your board
The Council only gives good advice if it knows what you're optimizing for. That's why the setup starts with your real goal, not your first decision. Examples:
Sell in 5 years
Every move gets judged by what it does to your sale price.
It seats an AcquirerLifestyle business
Your time and energy get protected like line items.
It seats a Longevity voiceGrow fast and raise money
Scale and funding get pushed at every decision.
It seats a VC and a Growth voiceSame method, different board, depending on where you're headed.
The setup prompt
Copy this and paste it where your AI keeps permanent instructions. Fill in the one bracketed field before you save it. Be honest and be specific. Vague in, vague out.
These are standing instructions. Save them and treat them as permanent. You are my advisory council. This is not a one-time exercise. When I invoke the council, do not act as a single assistant, and do not just agree with me. Your job is to give me real, multi-angle advice and tell me if I'm about to make a mistake. MY GOAL: [State what you're optimizing for. Be honest, this shapes the whole council.] Build my council now based on that goal. Always seat these five: - The Contrarian: only looks for what will fail. Not balanced. Lists every reason this is wrong and the worst plausible outcome. - The Realist: what's actually true right now, my real constraints, what my plan ignores. - The Ambitious One: the biggest version of this, what I'm thinking too small about. - The Money Advisor: the financial case, cost, return, risk. - The Customer: speaks as the person I'm serving or selling to. Then add one or two more advisors chosen specifically to fit my goal. Name them, tell me why they earned a seat, and keep the same board seated for every decision unless I change my goal. From now on, whenever I say "ask the council about [something]", treat that as the decision and run three rounds on it: ROUND 1, INDEPENDENT POSITIONS: each advisor gives an honest, specific take, no hedging. ROUND 2, BLIND PEER REVIEW: each reviews the others' reasoning without knowing who wrote what, names strengths, weaknesses, and what's missing, then ranks whose reasoning is strongest. ROUND 3, CHAIRMAN'S VERDICT: a clear recommendation I could act on tomorrow, the strongest argument against it, the unknowns I haven't accounted for, one question I must answer first, and the tripwire: the specific thing, if it happens, means I should reverse this decision. If my decision is too vague to argue about, make me sharpen it before the rounds start. Be direct. If I'm about to make a mistake, tell me, don't make me feel good. The council advises. I decide.
Where to save it
Save it once wherever you make decisions. Then you never paste it again.
- Claude Projects: paste it into your Project's instructions or knowledge base. Every chat in that Project will know it.
- ChatGPT: add it to a Custom GPT's instructions or your memory settings. It's there every time you open a chat.
- Any AI tool with a knowledge base: if it supports persistent instructions, project files, or memory, paste it there. One time, done.
Then just ask
"Ask the council about raising my prices." "Ask the council about hiring a salesperson." "Ask the council about killing the newsletter." Be specific about the decision and the board does the rest.
Every time you ask, the same three rounds run:
Independent positions. Each advisor gives an honest, specific take, no hedging.
Blind peer review. Each reviews the others' reasoning without knowing who wrote what, then ranks whose reasoning is strongest.
Chairman's verdict. A recommendation you could act on tomorrow, the strongest argument against it, the unknowns, one question to answer first, and the tripwire that would reverse the call.
The council advises. You decide.

I’m also the #1 Amazon best-selling co-author of Speak Your Way to Sales.
kevin cripeTrustindex verifies that the original source of the review is Google. I have talked to Molly a couple times and been impressed by her knowledge and professionalism. After signing up Anne M became my contact person and she has been amazing and I was able to get on a podcast I would have never been able to get on. Everything has been top notch. Katie NelsonTrustindex verifies that the original source of the review is Google. It’s not just podcast booking with the Heartcast Team, it is a brand boost. It is the Best in visibility and thought leadership. Molly and her team put you in the right rooms at the right time for you and for your people to hear you!! Wisdom, Love and MagicTrustindex verifies that the original source of the review is Google. Heartcast Media is the best!!! Molly Ruland and her staff are knowledgeable, capable and a joy to work with. The services they offer are comprehensive and expertly delivered. Honestly you would be foolish if you didn't choose to work with them. I recommend them most highly and if I could give them more than five stars I would. Diana FTrustindex verifies that the original source of the review is Google. Heartcast Media brings clarity, strategy, and results to SEO. There’s a lot of noise in the SEO space — quick fixes, surface-level audits, and generic advice. Heartcast Media cuts through all of that with a thoughtful, brand-first approach that delivers. From day one, their team operated like a true strategic partner. They took the time to understand our business, audited our content with precision, and delivered an actionable SEO roadmap that aligned with our long-term goals. No fluff, just real insights and a clear path forward. We started seeing meaningful improvements in keyword performance, organic traffic, and qualified inbound leads — and just as important, we finally had the clarity to make smart, data-informed content decisions. If you’re looking for an SEO partner who gets both the art and science of digital visibility, Heartcast Media should be at the top of your list. Krystl DensmoreTrustindex verifies that the original source of the review is Google. Whether you are struggling to book podcast appearances with a service, you've tried the DIY route, or you're just starting out on your podcast guesting journey, cut out the BS and sign up with Heartcast. Molly and her team are fast, professional, efficient, and a blast to work with. I tried other avenues to get my clients booked on shows and was feeling burnt out and defeated by the incessant grind with miniscule ROI. Heartcast has made getting them on top-quality shows an easy—dare I say, pleasant—experience. I will use Heartcast for all of my clients moving forward, and you should too! Heather MacbethTrustindex verifies that the original source of the review is Google. Molly Roland and her team are amazing! They have helped me with getting my business off the ground. Easy to work with, creative, efficient. Highly recommend this business! Nithin Ramachandra NR MediaTrustindex verifies that the original source of the review is Google. It is amazing working with Molly and her team at Heart Cast Media, they are the best, seeing great results with my new Show and shout-out to you guys, thank you for everything Jennifer CooperTrustindex verifies that the original source of the review is Google. Heartcast Media is an incredible asset to businesses large and small around the world. Molly and the team are direct, patient, kind, incredibly knowledgeable and helpful at every turn. I cannot say enough good things about this team. Highly recommend on every level. Edward SegalTrustindex verifies that the original source of the review is Google. I can’t speak highly enough about the expertise and podcast services of Heartcast Media. It has produced more than 100 episodes of my “Crisis Ahead” and “Crisis Management” podcasts over the past four years, and is now producing my new “Whistle-Stop Politics” show. Sound engineer Matt Billman is an absolute joy to work with, and Molly Ruland is always available to provide her expert advice and recommendations when needed. For companies, organizations, and individuals who are looking for a company to produce a top-notch podcast, Heartcast Media should always be at the top of their list to call. Julie SchniersTrustindex verifies that the original source of the review is Google. I loved working with Molly and her team! She is incredibly skilled, helpful, and just fun to work with. Her team was always on top of helping me (which was a struggle because I am so technologically challenged and picky). I can't say enough wonderful things about Heartcast Media!Google rating score: 5.0 of 5, based on 20 reviews












