Crafting Your Solo Podcast: A Coach’s Guide to Ideas and Strategy

Eager to start a solo podcast but feel like you’re circling the runway trying to find the perfect angle? Fear not. There’s a special blend of strategy and creativity that can propel your coaching voice through the airwaves effectively. As a coach, you have a wealth of knowledge to share, and a podcast with bite-sized episodes is a fantastic way to do it. Here’s a three-point game plan for launching a solo podcast that resonates, captivates, and motivates your audience.

A podcast recording setup with a microphone, headphones, audio mixer, and laptop on a desk in a home studio.

Strategy 1: The Daily Dose of Wisdom

Podcast Concept: Start the day strong with “Morning Pep Talks”: 10 minutes of pure motivational magic. Like a shot of espresso for the soul, each episode serves up actionable advice to help your audience take on the day with confidence and clarity.

Episode Ideas:

  • “5-Minute Focus: Setting Intentions for a Productive Day”
  • “Overcoming the Snooze: Wake Up and Win”
  • “Gratitude in the AM: Starting Your Day on a Positive Note”

Strategy: Launch each day with a topic that provides immediate value and is easy to digest. Keep it consistent—perhaps a new episode every weekday morning. Utilize social media to remind your audience that a fresh dose of wisdom awaits them with their morning routine. Encourage listeners to subscribe for their daily fix, and watch your listener base grow with every sunrise. If you are thinking to yourself, Molly…a daily podcast, are you mad? A little bit but thats a different conversation.
Remember, you can batch these episodes. When you keep the episodes to a single topic you will realize how many episodes you can nail when you keep them short, sweet and focused.

Strategy 2: The Weekly Challenge

Episode Ideas:

  • “The Conversation Challenge: Networking Outside Your Comfort Zone”
  • “The ‘No Complaint’ Week: Cultivating Positivity”
  • “Digital Detox: Reclaiming Your Free Time”

Strategy: Engage your audience by making each episode interactive. Create a community around your podcast where listeners can report back on their challenge progress. Feature success stories in your occasional interviews to foster a sense of camaraderie and celebrate victories—big and small. Its all about engagement, you know this.


Strategy 3: The Mini Masterclass

Podcast Concept: “Coaching Corner: Mini Masterclasses for Life & Business.” Each 10-minute episode dives into a specific coaching topic, offering insights and strategies normally reserved for private clients. You could even monetize this or use it as a tool to bring people into your top of funnel for paid coaching, so smart.

Episode Ideas:

  • “Time Management Tactics for the Perpetually Busy”
  • “The Art of Saying No: Boundaries for Better Work-Life Balance”
  • “Goal Setting: Making Your Ambitions Achievable”

Strategy: Establish yourself as the go-to expert in your niche by sharing your specialized knowledge. Offer deeper insights or extended resources via your website to encourage further listener engagement. Use occasional interviews with clients or other experts to complement your teachings and provide additional perspectives. It might seem overwhelming but make a list of single topics you could cover and you might be amazed how many episodes you have waiting in your brain ready to be shared. Maybe next time you are about to write a long LinkedIn post you could spend that energy on 4 new podcast episodes, see where I am going with this?

In Conclusion: Your Podcast, Your Masterpiece

These are just a few sparks to ignite your podcasting fire. Remember, the best podcast concepts align with your unique coaching style and your audience’s needs. Keep your episodes snappy, packed with value, and consistent in delivery. With a clear focus and strategic approach, your solo podcast will not just be an extension of your coaching business—it’ll become an integral part of your brand identity and a driving force for growth. So tune in to your creative frequency, grab that mic, and let the world hear what you’ve got to say.


Picture of Molly Ruland

Molly Ruland

"Listening is the Revolution"