If you’re looking to grow your podcast audience in 2022, then promoting it on other branded podcasts is the way to go. It can be difficult to build an audience from scratch, but by tapping into the audiences that already exist, you’ll be able to reach more people with your content. Podcast booking should be a key part of your marketing strategy this year – here are a few tips on how to get started!
1: Identify other podcasts that are in the same niche as yours.
It’s important to have podcast guests who will resonate with your audience. If you’re looking for podcast interview opportunities, then find podcasts that are in the same niche as yours. This way when you promote their show on yours or vice versa there is a better chance of cross-over appeal and people tuning in who may not normally listen to either.
2: Reach out to the hosts of those shows and propose a promotional swap.
Once you’ve identified the right podcast shows to partner with, reach out to their hosts and propose a promotional swap. This means that each of you will promote the other’s podcast on your show, and in turn, listeners of both podcasts will have a greater chance of discovering new content.
3: Hire a booking agency to represent you.
If you want to grow your podcast audience in 2022, then podcast booking should be a key part of your marketing strategy this year. To help with podcast promotion and securing podcast guests, hire an agency that specializes in podcasting such as Heartcast Media.
We’ve created an executive service and streamlined process to get your on other podcasts or to find guests for yours. Looking for both? We can book both for you, we have you covered.
We provide white glove service to match you with the best shows and guests available. Every match is hand selected and vetted, guaranteed.