retail voodoo : you've been judged

strategy & goals

Retail Voodoo wanted to create a judging system for all of the brands at Expo East & West in order to generate attention to the brand and capture emails and warm leads. Everything was built to look amazing on mobile first and of course, desktop. We built a backend system for the team members to vote and the results were available and tallied immediately so if the brand scanned the QR code as soon as RV was gone, they could see the score.

Retail yodo welcome to the judgement zone.


The client left a QR code at every booth judged. The brand would scan the code and be taken to this page to see the results, email required. 

Retail voodoo - screenshot.


We created an easy way for brands to find their score and claim their brand. 

Retail voodoo - retail voodoo - retail voodoo - retail vo.


Brands were able to see their score and a custom message based on the score. 

A pink phone with the text thank you for playing.


Brands were invited to see the people’s choice award and were prompted to set a meeting or see results the client has achieved for others in their space. 

A pink ipad with a variety of products on it.

Broad reach

A people’s choice option allowed anyone to vote therefore widening the email capture potential.  

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