Content creation is like fishing, the question is are you casting a wide net or are you spearfishing. If you are looking for volume and lots of visibility there are two options, you can pay for ads or you can make a bunch of content. In this episode I talk about how to take something small and make it really big so you can catch the big fish, and the little ones. Quote “The hardest standards to raise are our own.” – Alex Hormozi Featured Book in this episode $100M Offers: How To Make Offers So Good People Feel Stupid Saying No Check it here: https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8 Listen to Alex Hormozi’s podcast The Game w/ Alex Hormozi Check it here: https://podcasts.apple.com/us/podcast/the-game-w-alex-hormozi/id1254720112 Chapters 00:00 Intro 00:25 The purpose of Short form contents 00:50 Podcast for revenue generators, decision makers, and bottom line movers 01:16 Podcast for authors, CEOs, and Founders 01:51 Incorporate your branding on short form contents 02:48 Posting your short form contents online 05:46 The contents that you want to post 09:07 The key elements of short form contents 11:39 Book report for this week 14:58 Outro Please rate & review the podcast so I know you are listening: https://ratethispodcast.com/100 Sponsored by Heartcast Media https://www.heartcastmedia.com/ Let’s Connect! Instagram: https://www.instagram.com/mollydruland Website: https://mollyruland.com/ LinkedIn: https://www.linkedin.com/in/heartcastmedia/ Book a Discovery Call: https://calendly.com/mollyruland/discovery-chat-molly-ruland If you are interested one on one business consultation click here: https://mollyruland.com/coaching/