play for performance
Podcasting
You show up and record,
What if you could connect with your ideal clients in a way that builds trust and authority?
You can. With a branded podcast.
how does this work?
there are 3 phases to podcast to pipeline
Outreach
Production
Follow up
First things first
Phase One :
Strategy & Outreach
In this foundational phase, we take a strategic approach to identify and engage with your ideal client profile (ICP). Understanding who your ICP is allows us to tailor our outreach efforts effectively.
Identify your Ideal client profile
We begin by defining the characteristics that make up your ideal client. This involves analyzing your business goals, target market, and the specific attributes that align with your offerings. We have created an onboard system to capture all of that information so we can dial in on the exact ICP to fill your pipeline.
LinkedIn Outreach
Utilizing advanced LinkedIn strategies, our team connects you directly with potential clients. We craft personalized outreach campaigns that resonate with your ICP, ensuring higher engagement rates. Additionally, this will grow your network on LinkedIn regardless of if they are a guest on your podcast.
Guest Alignment
We not only connect you with potential clients but also invite them to join you on your podcast as a guest. This positions you as a thought leader in their eyes and begins the relationship with value. We take care of everything, including getting them scheduled and prepped for the interview
Copywriting & guest management
Every interaction is planned and executed to perfection. From initial contact messages to follow-up communications, we manage all the copywriting, ensuring it aligns with your brand voice and objectives. We will take of all of the admin around it so you can focus on the interview and follow up.
the podcast
Phase Two :
Podcast Production & Preparation
Once we have your guests lined up, we move into the production and preparation of your podcast. Our goal is to make each episode a professional representation of your brand, while also ensuring you are fully prepared to engage effectively with your guests.
Podcast Setup
Using our proprietary system, The Works, we handle all technical aspects of podcast setup. This includes audio equipment, recording software, and any other tools needed to produce a high-quality podcast.
Host Preparation
We provide you with comprehensive preparation for each interview. This includes background information on your guests, key questions to explore, and coaching on interviewing techniques to ensure you are confident and effective in every conversation.
Professional Production
Each episode is professionally edited, mixed, and mastered to ensure top-quality audio. We also handle the distribution of your podcast across various platforms, increasing your reach and visibility.
Strategy Sessions
We will identify the structure, segments, production goals and plans to make sure the podcast is functioning as a business development tool to feed all 3 areas listed above.
Podcast Branding
We will design a complete set of templates for your podcast, including podcast logo, YouTube thumbnail, channel art, social media templates and your custom video background to match your branding.
Remix!
We will take the content you have and retool it to make sure its as optimized as it can be with your sponsor links and shoutouts uniformly presented throughout all of the content.
Production
We will take your content and edit it for peak audio performance and make sure every episode looks and sounds consistent.
Content & Copy
We will rewrite all of your content as needed to make sure for the new podcast style presentation of these videos.
Distribution
We will create a distribution calendar that works with your timelines and expectations and release your podcast on all of the platforms for you.
the deal
Phase Three :
Follow-Up & podcast booking
The conversation doesn’t end when the recording stops. Our follow-up and automation phase is designed to maintain and enhance the relationship with each podcast guest, leveraging the content created to foster ongoing engagement.
Automations
Immediately after your podcast goes live, we initiate customized automations. This includes sending personalized thank-you messages to your guests, scheduling follow-up communications, and setting reminders for future engagement opportunities.
Content Creation
We repurpose the audio content into a blog post, enhancing your SEO and providing you with additional marketing material. This not only helps in promoting the podcast episode but also serves as a touchpoint to reconnect with your guest and audience.
Marketing & Touchpoints
To maximize the impact of each episode, we create a series of touchpoints that help promote the podcast and keep your brand top of mind. This includes social media posts, newsletter mentions, and other marketing efforts. We dont post the content but we will create everything you need.
You down with OPP?
(other people's podcasts)
The leverage all of this work and all of these relationships we will book you on a ton of podcasts, some of them great and some of them for practice. It will be painful and fun 🙂
Our comprehensive three-phase approach ensures that each step of the podcasting process is handled with expertise, from strategic planning and production to post-production follow-up and marketing. This allows you to focus on building valuable relationships with your guests, ultimately leading to a stronger business network and increased revenue opportunities.
You've got options
weekly podcast
$3500 Setup Fee
$4997
$ 3500 Monthly - Monthly Strategy Sessions
- Identification of ICP
- Outreach On Linkedin
- Guest Scheduling System
- Podcast Setup & Branding
- Engineer Led Recordings
- Social Media Assets
- All Automations
- All Editing of Audio & Video
- Distribution to All Platforms
- Guest Prep: Bio, Intro, Questions
- Follow Up Emails
- Blog Post on Website
- Content for Newsletter
Start Now
Requires 6 Month Commitment
26 Episodes Total
Requires 6 Month Commitment
26 Episodes Total
Weekly Plus
Everything Above Plus Bookingon Other People's Podcasts
$1250
$ 500 Per Month - Identification of Ideal Podcasts
- Outreach For Placement
- Unlimited Placements