Crisis management and communication author, expert, consultant, trainer.

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Edward Segal is a Leadership Strategy Senior Contributor for Forbes, author of the award-winning and bestselling book “Crisis Ahead: 101 Ways To Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies.” and host of the “Crisis Ahead” podcast on the Federal News Network. He has more than 30 years experience as a crisis management expert, public relations consultant, journalist, and press secretary for members of Congress and political candidates. Segal has managed crisis situations as the CEO of two trade associations and has advised and helped others get through a variety of crises.

Edward is Always Ready To Answer these questions

  •  How to prepare and implement crisis management plans
  • The 10 R’s of crisis management
  •  Effective crisis communication strategies, tactics, and techniques
  • Appointing and testing crisis management response teams
  • Learning from the crisis management successes and failures of companies, organizations, and high-profile individuals 
  • Do companies need more than one plan? Why or why not?
  •  What are the most important pieces of information that companies need before they respond to or discuss a crisis?
  • What are the best ways to help ensure a crisis management plan will work?
  • Who is the best person to serve as the spokesperson for a crisis?
  • What are the best practices for communicating information about a crisis?
  • Which individuals should be part of a crisis management response team, and why?
  • Can you determine how vulnerable your company could be for having a crisis?
  • What are some of the most common crisis triggers, and how can their impact be mitigated or reduced?
  • What are some of the most important myths and realities about crisis management and crisis communication?
  • What can we learn from how companies and individuals in the news are communicating about managing their crisis situations?


Crisis communication
Crisis response
Crisis management plan
Corporate emergency


Noteworthy Appearances


Edward is located in Washington DC and is available Monday to Sunday 10am to 5pm