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- How to prepare and implement crisis management plans
- The 10 R’s of crisis management
- Effective crisis communication strategies, tactics, and techniques
- Appointing and testing crisis management response teams
- Learning from the crisis management successes and failures of companies, organizations, and high-profile individuals
- Do companies need more than one plan? Why or why not?
- What are the most important pieces of information that companies need before they respond to or discuss a crisis?
- What are the best ways to help ensure a crisis management plan will work?
- Who is the best person to serve as the spokesperson for a crisis?
- What are the best practices for communicating information about a crisis?
- Which individuals should be part of a crisis management response team, and why?
- Can you determine how vulnerable your company could be for having a crisis?
- What are some of the most common crisis triggers, and how can their impact be mitigated or reduced?
- What are some of the most important myths and realities about crisis management and crisis communication?
- What can we learn from how companies and individuals in the news are communicating about managing their crisis situations?
