Diana Fryc is a marketing industry executive with 20 years advising brands from fortune 50 to start-ups on how to address their toughest growth challenges. As partner and CGO of creative branding firm, Retail Voodoo, uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth.
Diana believes that business should be a force for good and uses her networking superpowers to drive change in the food, beverage and wellness industries, specifically in the areas of employment diversity, food equality, environmental justice, and the promotion of sustainable supply chain.
Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands – and has been building long-standing client relationships because people trust her to put the right combination of people and resources together.
Diana also founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness.
marketing
branding
brand strategy
design
packaging
business leadership
women in business
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