Diana Fryc: Transforming the F&B and Wellness Landscape

Diana Fryc

Partner & Chief Growth Officer @ Retail Voodoo

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bio

Diana Fryc is a marketing industry executive with 20 years advising brands from fortune 50 to start-ups on how to address their toughest growth challenges. As partner and CGO of creative branding firm, Retail Voodoo, uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth.

Diana believes that business should be a force for good and uses her networking superpowers to drive change in the food, beverage and wellness industries, specifically in the areas of employment diversity, food equality, environmental justice, and the promotion of sustainable supply chain.

Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands – and has been building long-standing client relationships because people trust her to put the right combination of people and resources together.

Diana also founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness.

Diana is Always Ready To Answer these questions

How to be an advocate in the workplace to help increase diversity in corporate leadership
The role of the naturals industry in resolving food equality and education issues
How having women in leadership will make a real difference in a company’s bottom line
Why is creating visibility for women, particularly WOC, in the food & beverage industry so important?
How can the naturals industry do a better job of educating of understanding the needs of the future Generation Z and C buyers?
What can the naturals industry do better to educate and market to underserved consumers?
What are the most surprising hurdles women in leadership keep running into?
Why aren’t there more women in F&B leadership roles (C-suite/VP) and how can we change this?
What will it take to make lasting change for diversity in the naturals industry and beyond?
What can the audience learn from you?: Addressing the role of women’s leadership in the food/beverage/wellness industry
How to be an advocate in the workplace to help increase diversity in corporate leadership
The role of the naturals industry in resolving food equality and education issues
How having women in leadership will make a real difference in a company’s bottom line

Keywords

marketing
branding
brand strategy
design
packaging
business leadership
women in business

Noteworthy Appearances

availability

Diana is located in Washington state and is available Monday to Friday 8am to 3pm PST

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