Content Marketing Assessment - Digital Content Agency

OBJECTIVE

This assessment helps you identify your current content marketing processes and progress. At the end you will receive a score and a roadmap to take your content marketing to the next level.

CONTENT MARKETING

Content marketing is the most cost-effective tool for your business, especially in a recession. An effective plan starts with strategy and consistency. This assessment will help you identify the gaps in your strategy and how to fix it.

INSTRUCTIONS

Review each question and give your business a score from 1 to 5. “5” means yes, you are actively doing this and it’s working well. “3” means you have implemented the concepts but the results are not what you want. “2” means you have a plan to do this but haven’t yet. “1” means you haven’t even considered this.

Strategy

This section will identify your content marketing strategy and the missing elements.

INSTRUCTIONS

Strategy(Required)

I have identified my avatar and the content they are consuming.

Strategy

This section will identify your content marketing strategy and the missing elements.

INSTRUCTIONS

Consistency(Required)

I have a clear documented goal and a roadmap.

Strategy

This section will identify your content marketing strategy and the missing elements.

INSTRUCTIONS

Systems in Place(Required)

I have a documented process for creating and managing content.

Strategy

This section will identify your content marketing strategy and the missing elements.

INSTRUCTIONS

Budget Allocation(Required)

I have allocated a budget for content marketing.

Strategy

This section will identify your content marketing strategy and the missing elements.

INSTRUCTIONS

Branding Guidelines(Required)

Have you identified your avatar and the content they are consuming?

Strategy

Production

This section will identify your systems for the production of branded content.

INSTRUCTIONS

Create Consistency(Required)

I have a team or preferred vendor to create consistently branded content.

Production

This section will identify your systems for the production of branded content.

INSTRUCTIONS

Distribution of Content(Required)

I have a team or preferred vendor to market the branded content.

Production

This section will identify your systems for the production of branded content.

INSTRUCTIONS

Branding Templates(Required)

I am tracking the data and results for a clear picture on what’s working.

Production

This section will identify your systems for the production of branded content.

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Measurement(Required)

I am optimizing my content for SEO and Search Volume Optimization.

Production

This section will identify your systems for the production of branded content.

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Optimizations(Required)

I am proud of the content we create and it represents my brand accurately.

Production

Revenue

This section will clarify your revenue goals through content marketing.

INSTRUCTIONS

Traction(Required)

My content marketing is generating leads.

Revenue

This section will clarify your revenue goals through content marketing.

INSTRUCTIONS

Conversions(Required)

I have a clear CTA on all of my content that leads to a conversion metric that I can easily track.

Revenue

This section will clarify your revenue goals through content marketing.

INSTRUCTIONS

Conversions(Required)

My sales force has a well tested, carefully scripted sales process and their activities are fully tracked so conversion rates and actual results can be assessed on an on-going basis.

Revenue

This section will clarify your revenue goals through content marketing.

INSTRUCTIONS

Sales Process(Required)

I am clear on the ROI from my marketing efforts and can track the revenue based on the channel.

Revenue

This section will clarify your revenue goals through content marketing.

INSTRUCTIONS

Sales Management System(Required)

I have a budget allocated for marketing.

Revenue