Welcome to Camp Content! In today’s episode, we are joined by our special guest, Robert Krueger. Together, we delve into the world of marketing strategies, learning through online platforms, and the mission of Krueger’s organization, the Communications Board. They discuss the effectiveness of advertising on platforms such as Google Ads and YouTube, the value of practical education over sales pitches, and the accessibility of online learning.

Join us as we explore the ins and outs of marketing, professional development, and the unique approach of the Communications Board.

Quotes

“Produce great content of value, and people will come, listen, and crave more.” -Robert Krueger

“I want to figure out how to do this! That’s our goal. We understand that people don’t want anything flashy; they simply desire practical solutions.” -Robert Krueger

Featured in the Episode

Robert Krueger
Website: https://communicationsboard.org/
Linkedln: https://www.linkedin.com/in/robertkrueger/

Chapters:

00:00 – Introduction
00:46 – Industry Leaders Unite: Insights from Content Marketing Experts
03:58 – Redefining Conference Value: Practical Frustrations Explored
05:55 – How the Pandemic Shaped a Virtual Success Story
07:20 – Bridging Geographic Gaps: Connecting Professionals in Need
09:40 – Navigating CEO and Company Changes: Effective Communication Strategies
13:20 – Online Education: Advantages and Drawbacks Explored
15:05 – Embracing Accessible Learning: Enthusiastic Support Highlights
19:24 – Unlocking Impactful Learning: Selecting the Best Instructors
23:56 – Embracing Appreciation and Gaining Concrete Insights
25:03 – Delivering on Expectations: Focusing on Tangible ‘How To’ Content
27:28 – Organic Sign-ups: The Power of Email Marketing for Retailers
30:08 – YouTube and Workshops: Unveiling Amazing Learning Opportunities
33:31 – Outro

Produced by Heartcast Media
https://www.heartcastmedia.com