Hello, Campers!

Join us as we welcome Liz Lathan from The Community Factory to Camp Content. Learn about community building, authentic experiences, and the latest event trends. We’ll delve into the essentials of genuine connections and the evolving landscape of content. If you are looking for great content on LinkedIn, follow Liz and join us on the show to learn more about Liz’s work and what sparked that fire.

Get ready to feel inspired and connected with Liz Lathan.


“Building a genuine business community means fostering care, collaboration, and meaningful connections for co-creation.”- Liz Lathan

“Moving beyond flashy events to activities delivering real value for attendees and businesses is where the true magic lies.”- Liz Lathan

Featured in the Episode

Liz Lathan
Website: http://www.thecommunityfactory.com/
Linkedin: https://www.linkedin.com/in/lizlathan/


00:00 – Introduction
00:16 – Corporate Events: Addressing Engagement Shift
03:38 – Confident Event Creation: Pushing Boundaries
07:15 – Sustaining Event Communities
11:54 – Community Building: The 5 C’s and 5 S’s
16:31 – Collaborative Design Process
17:12 – Networking at Career Events
22:46 – Unapproved IBM Conference Branding
25:55 – Shift to Strategic Business Activations
27:44 – Trade Show Marketing Challenges
30:52 – Engaging Booth Activities
36:50 – Intention in Content Creation
38:18 – Innovative Content Worth Checking Out
38:51 – Outro

Book a call with Molly:https://calendly.com/mollyruland/discovery

Molly Ruland: CEO & Founder ‌

Matt Billman: Operations Manager

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