Molly Ruland:

Ladies and gentlemen, welcome to camp content. We are going to have a blast today with our guests, the one and only Aaron Welch. Picture this, a husband, father, sports affectionate, globetrotter, even lived in Costa Rica, dog enthusiast, also me, self proclaimed atrocious golfer. But wait, there’s more to the man behind the curtain with a background as a service disabled US Marine Corvette. Aaron brings a whopping 23 years of digital and social media marketing experience to the table. So let’s dive into that journey from launching multiple businesses, closing rounds with 5,000,000 venture capitalist pitches to even getting the boot from his very own company. And did I mention Aaron’s prowess and steAarong over 1,000,000,000 in marketing investments throughout his illustrious career? So education wise, Aaron’s no slouch either. He’s bagged an MBA with a marketing focus from the University of Texas on the Permian Basin of the Permian Basin and a BA from the Texas State University.

Molly Ruland:

Thanks to his GI Bill and Hazelwood Act benefits. I wanna talk about that a little bit for sure. This guy is a real deal boasting a treasure trove of certifications from industry giants like Google, Microsoft, Adobe, Oracle, and more, calling himself a marketing fixer, which I also love. Aaron is your go to guru for smashing marketing hurdles into oblivion with a flair for high level strategy, diagnostics, and execution. He’s a secret weapon for businesses of all shapes and sizes. And what’s his next professional feat you ask? Well, Aaron’s response is stay tuned for the next 20 years. And if that’s not intriguing, I don’t know what Aaron is, welcome to Camp Contest.

Aaron Welch:

Thank you very much for the kind words. And, man, when you put it like that, yeah, it’s been, it’s never a dull moment.

Molly Ruland:

I mean, amen to that. Well, so, you know, I’m really interested to know, you know, coming out of the military, you know, I’m from a military family. Dad’s a 2 time Vietnam vet, so I’m hip. Coming out of the military, and going straight into business, you know, I’m getting ahead of myself here. I’m very interested in that journey, because the military mind is not always a business mind or an entrepreneurial mind. You know? And my dad was actually that way. They rewarded him. They saw that in him right away.

Molly Ruland:

And they said, you’re never gonna do well in the military, but, we got some business stuff for you to work on. And he ended up being a career military man, but that’s not easy, you know, those entrepreneurship in the military are not too. It’s not peanut butter and jelly. That’s for sure.

Aaron Welch:

No. No. No. So, yeah, I joined the Marine Corps. I was gonna take a year off of high school too, you know, because I’d be going to school for so long, for 15 years if you include day care, which I was when I was 18.

Molly Ruland:

Right.

Aaron Welch:

And I lasted until August before I joined the Marine Corps. So my year turned into, like, 3 months. Now I wanted money for college, and I knew I kinda needed a kick in the butt. I was not really, you know I tested well. I had good grades early on. I got, you know, got kinda sidetracked and and knew I needed a kick in the rear end. So, holy cow. That re recon boot camp did it for me.

Aaron Welch:

I was you know, this is 95 to 99, so thankfully, super thankful that I was not in combat, not a combat veteran. Did manage to get myself exposed to stuff, of course. But, I was the only early adopter. Like, I was the only guy with a computer in the barracks. I was, you know, hustling around, making sure that everybody gave me their AOL disks so that I could have as many minutes as possible. And, yeah, actually got my first computer financed at a discount from a local computer store. So the trade off was I would go into local chat rooms and mention their name in the chat. So, like, goofy in the late nineties.

Aaron Welch:

Like, I was an influencer back in the day. Right. Yeah. It was kinda wild and kind of fell into digital marketing. Got a sales job at a digital marketing company, mall.com. So

Molly Ruland:

Oh my god.

Aaron Welch:

That far back.

Molly Ruland:

Right.

Aaron Welch:

And, yeah, I started doing well immediately because I knew the Internet. I was good with the interwebs and linked up with the people that were generating the traffic for the website, and that was that was it. Like, I was hooked. I didn’t think that was much more fun than sales because it was a puzzle, and it was so new. Like, it was all trial by error. It was all figuring it out. And, yeah, that’s where I got hooked, and that’s where I started doing paid search before Google. So this was back to find what and go to, which became Overture, which became Yahoo.

Aaron Welch:

So, yeah, I’ve been around a long time, digital marketing wise. I’ve seen things change a 100000 times, so it’s always 100% fresh. Again, never boring. Definitely never static. Holy cow.

Molly Ruland:

Indeed. So let’s talk a little bit about your business now. So, how many employees make up your company, or is it just you?

Aaron Welch:

So, technically, it’s just me. However, I have a group of, you know, dedicated, you know, self employed freelancers, in different specialties. So, you know, I know good web design. I’m out there doing stick figures. I can’t design anything. I know enough code to be dangerous. You know, if you wanna talk about basic or COBOL, you know, I can do that, but, no. I see code and I can read it, but I just glaze over.

Aaron Welch:

So website design, development, you know, I have people who write much better than I do, although I do as much writing as I can, stuff like that. I’ve got people especially delegating more. So here’s some keyword research guidelines. Go do the research. Here’s some, you know, image guidelines. Go, you know, find or create the images, stuff like that so that I can work more on, you know, sales strategy, you know, interfacing with clients.

Molly Ruland:

For sure.

Aaron Welch:

The more fun the more fun stuff.

Molly Ruland:

I am well and beneficial for your time and expertise for sure. And Yes. The company is located in Chicago, but where are your clients mostly?

Aaron Welch:

Jeez. I don’t have a local client. Well, I just moved here, like, 5 months ago. But, yes, based in Chicago. We’ve got clients all over the US, you know, local, state, regional, national, California, Wisconsin, Florida, New York, Texas, and a handful of Texas because I’m a native Texan. So I’ve got strong roots there. So, yeah, just all over.

Molly Ruland:

And, well, who is your ideal client? Like, what is your best client avatar? The people that you work the best with from personality to industry.

Aaron Welch:

Personality personality wise, super cool. Not obsessive. Like, honestly, business owners and marketing leaders who are open, who know that they don’t know more about marketing, and that’s why they’re hiring for help, and for guidance. I enjoy working with smaller businesses, so 1 to 5000000 with the goal of getting it to 10,000,000 and beyond, just because I have the enterprise experience working with, you know, Cisco and IBM and Google and Microsoft, you know, where you can be doing absolutely fantastic work generating great results. And literally this morning, I saw where Google was laying off more people. Microsoft doing the same, Cisco doing the same. I actually have a bunch of friends who just got caught up in the multiple rounds of tech layoffs. Mhmm.

Aaron Welch:

It is doing great work, generating 100 of 1,000,000 dollars. So it’s really why I like working with smaller businesses because it feels more meaningful. You get to really feel the impact for the organization and the individuals involved. You get to build a personal relationship, which I’m very big on. So, yeah, those businesses, obviously, veteran owned businesses, I wanna work with all of my fellow veterans, and nonprofits. Love working with cause based, mission based organizations. Again, on the smaller side, because you get to feel that impact. You know, you develop relationships.

Aaron Welch:

You know you’re doing good work instead of, like, just making a tech bro more money.

Molly Ruland:

More money.

Aaron Welch:

Yeah. It’s just more meaningful.

Molly Ruland:

I can dig it. I agree. So let’s jump right into, you know, some of this technical stuff. I know AI is, like, taking over everything. Right? And being used in marketing circles and people are getting laid off because of AI, which, you know, I suspect they’ll be getting offers to come back when people realize that, hey, I can’t solve all their problems. But, when it comes to nonprofits and small businesses, right, so I think we should aim the conversation towards them because that’s really who you like working with. And I think nonprofits really could use a lot of help because they’re very limited in who they can hire and experience the money and budget. And they’re not always thinking about marketing.

Molly Ruland:

Right? So, like, it is for the people who are involved in nonprofits, like, how do you interpret, like, AI in that landscape, and how could a non profit really benefit from using AI in their marketing efforts?

Aaron Welch:

Right now, AI is basically you know, it’s an umbrella term. It’s basically 2 kinds of flavors, traditional where it’s outputs based on input and rules and kind of, you know, what chatbots were or are. You know, decision trees, that sort of thing. The newer stuff where everybody’s super excited about AI is just generative output based on input and rules. And it’s new data, but it’s all based on what gets input. So that’s why there’s a lot of ethical concerns. Like, if it’s a bunch of white guys doing all the input, then you’re gonna get a bunch of white guy output.

Molly Ruland:

Nice. Yeah. Exactly.

Aaron Welch:

Yo. And you’re gonna get your implicit bias, you know, that sort of thing. But how that can be used, for small businesses and nonprofits, AI can automate a lot of things, so a lot of, you know, redundant tasks. I actually think that at some point, AI is going to replace a lot of the virtual assistant work. Mhmm. Some of it, at least. Not all of it because AI again, AI right now is the next silver bullet. So why is everybody chasing it just like chatbots or, you know, marketing photos or CRM.

Molly Ruland:

Yeah, exactly.

Aaron Welch:

It’s the next silver bullet. There is value in it. I use it every day. I use it for research. I use it for generating images. That’s a big thing. There’s a lot of studies out there. Like, people do not like or trust stock photography on websites, so stop using it.

Aaron Welch:

AI generated, you know, computer generated or, you know, crafted, developed images work better. I think they can be more expressive. Like, I think they could be worth 2,000 words instead of just 1,000 words. So that’s a place I use it. I’ll use it for summaries. So I and it’s bad. Like, I use it for book summaries sometimes. Like, I’m interested in a book.

Aaron Welch:

Give me a summary of this book, and I’ll kick it out. Now that’s helpful for me, but it’s kinda not cool because those authors deserve the you know, that money and those, those royalties, which is another concern. You’ve seen actual lawsuits about that recently. So there’s good ways to use it. Again, automation, bookkeeping, it could be used for outreach. I use it for outreach to connect with folks. That’s how we got connected, Molly. Spoiler alert.

Aaron Welch:

So there’s a lot of good ways that it can be used, and it just streamlines things. And especially for small businesses, nonprofits, cash strapped, you wanna be more efficient, this is a tool in the tool belt, and it’s a newer tool in the tool belt, that can make those organizations more efficient.

Molly Ruland:

Oh, yeah. I agree. I mean, systems and automations are like the deal breaker in any business. Right? And so if your business is a or a nonprofit, which I would venture to say a lot of nonprofits are operating in a bit of a dated space, Right? This is how they’ve always done things. This is how they’re gonna do things, and it’s like, yeah, but it’s not necessarily working. Right? And so if you can reduce some friction and redundancy in your organization by using AI and automations and building those systems, why the heck wouldn’t you? Like, why don’t you use your talent for what they’re they’re they’re meant for and not things that could be automated by a robot. Right? So, I’m with you. I’m with you there.

Molly Ruland:

When a nonprofit or a small business is thinking about, like, where to allocate their marketing budgets, you know, what do you think is gonna get them the most impact in ROI in 2024?

Aaron Welch:

So unbiased. Content, number 1. And don’t use AI for content because guess what? That is just a synthesis of previous works, and it’s totally unoriginal. It might look original, but it’s just like the most compromised, middle of the road thing. You want your content to display your mission, your, you know, point of view have a point of view. Oh my god. You’ve gotta stand out and hey. Not everybody’s for everybody, for sure.

Aaron Welch:

But if you put yourself out there, you put your you know, your business has a personality, people are gonna be either turned off, which is fine. You don’t wanna work with them anyway.

Molly Ruland:

Exactly.

Aaron Welch:

And people who are attracted to that, they’re gonna click with you. So, content because content can be used on your website. It can be used in social media. It can be used in emails and outreach. So content is really like the engine for all the other important things. Yeah. Content. Content.

Aaron Welch:

It is not for volume. Don’t post every day if it’s garbage or if it’s not compelling.

Molly Ruland:

Yeah.

Aaron Welch:

Like, it’s way better to post once a week and have a really great story, a really great outcome, a really great point of view on something and you can use that again, video, website, social media, podcast, whatever the case may be.

Molly Ruland:

Right. Yeah. I agree. I think Gary b may have, like, sold us the wrong pie for a little while with this whole, like, make 10,000 pieces of content every day because and I’ve I’ve talked to some of my clients about this. Like, you’re training people to ignore you.

Aaron Welch:

Yeah. Well, the world is different. We’re operating differently. 10, 15, 20 years ago, I was quoting Goony because 10, 15, 20 years ago, we weren’t as busy. We didn’t have as many marketing messages coming at us.

Molly Ruland:

Right.

Aaron Welch:

So it was easier to gain attention. Social media has kind of derailed a lot of that just because now instead of businesses putting out content, everybody’s putting out content. So instead of, like, 20 or 30 or 50 good content creators, there’s 1,000,000,000. So volume is not the game anymore even though that’s like an SEO ranking piece. Good volume gets consumed fully and shared and talked about. That good content is where it’s at.

Molly Ruland:

Content is queen. That’s what I say. Yes. The kings have had enough. We’ve good. We’re sick of you. Nothing personal. So what is your, with us we have like a go to because I love what you’re saying.

Molly Ruland:

And I say the podcasts are a Trojan horse of business development because it’s 3 waves. Right? You get the relationship, which is the business development. We get to hang out. We get to know each other. We get to understand each other’s businesses. That’s a relationship. And I think relationships are close deals. And then the 2nd wave is SEO.

Molly Ruland:

Right? It’s all the blog posts for the website. It’s all the keyword, keyword, keyword description, keyword, keyword, keyword. Right? Yes. And then the 3rd wave is the social proof and the social media and the audio grams, which, you know, for crying out loud, nobody should be making those because nobody listens to them anymore. I mean, come on. Like, the data is there, but you get what I’m saying. The graphics, the short reels, the shorts, all that stuff. That’s the 3rd wave, right? It’s all just like a Trojan horse of content, but it’s really about business development.

Molly Ruland:

I think a lot of people move backwards. They start with the social proof and they’re just interviewing anybody who will say yes. And I said, well, no interview people you want to do business with. You know what I mean? And then you get the other stuff, you get the SEO, you get the social media. So that’s you know, I’m always, like, podcast, podcast, Pat. You know? What is in your world, what is your go to thing that you have done with your clients that you know works for just about all of them?

Aaron Welch:

Oh, god. It’s so much blocking and tackling. It’s so much, like, basics and fundamentals. It’s, I mean, it’s shocking to me, but it’s not shocking to me, submitting your website to Google to be indexed so that people can find it, setting up, analytics and reporting so that you know what’s going on in your website, and you can figure out what marketing works and what doesn’t. It’s a lot of blocking and tackling, especially, again, smaller businesses, you know, nonprofits. They don’t know that they need to go claim their Google My Business profile Which sucks. Even if they don’t have a physical location because it’s the number one Google ranking signal.

Molly Ruland:

It really is. Basic. It really is. Yeah.

Aaron Welch:

I love it when I get a new client and I’ve got, you know, newer business, and I just set them up with the basics. You know, proper SEO, proper hosting. Get off of GoDaddy, please. Hope they’re not a sponsor. But No. Not yet. But, you know, just the basics. And then all of a sudden, you know, they’re like, I got twice as many leads as I did from last month in, like, 30 days, like, the basics.

Aaron Welch:

And then you can have more opportunities to do better content.

Molly Ruland:

Right.

Aaron Welch:

You know, Google Ads, paid media, it’s not nearly the ROI that it was, you know, 5, 10, 15 years ago. So, you know, social social media is one of the best because there’s not a lot of cost involved. It’s time, and it’s content based. So you can do a lot of outreach. You know, you can, again, kind of display that expertise and that mission and the results of the work, and all of that sometimes can be consumed in, you know, a minute, 3 minutes. Like, you can get your whole story in point, across with a success story, you know, like video case study. That could be part of a reel. You can do a 15 second reel compelling, route people to that story, which is a 3 minute video, and you can close business.

Molly Ruland:

Yeah. Agreed. And I think people really kinda miss out on the basics and, you know, we also build websites and that kinda just came out of necessity and then it blossomed and then it turns out I love websites. It’s kind of like an adult coloring book for me. I actually really enjoy it. I get to move stuff around and make it pretty and make it make sense. But I’m always shocked and appalled by how many people’s websites have no followers on them and they haven’t been into, it’s like, it’s like you paid this company $10 and they gave you a website and that’s all they gave you is a website. They didn’t do Google Tag Manager.

Molly Ruland:

They didn’t set your analytics. They didn’t do any of that stuff. And you can’t even find them on Google. And it’s like, hey, man, if your SEO is done right, right, and we’re a testament to this, I get a couple of the 2, 3 discovery calls a week from people who want podcast booking services because I have no ads. I have no ads running. But I’m on page 1 underneath the ads, right? And people come to my website and they say, I just looked at a bunch of them and yours is the only one that makes any damn sense. I can’t even figure out what the hell these other people are offering me, what I’m getting, or how much it costs, and yours is all right there. So I just have a few questions.

Molly Ruland:

This is all 100% organic because my team set up the website the right way. And so I think people really need to, like, you know, before you try to go viral on TikTok, make sure your Google Tag Manager is set up, and you don’t have no followers on your website, and your analytics are connected. You know?

Aaron Welch:

Yep.

Molly Ruland:

One of the greatest tools I’ve discovered recently is an app called session rewind, and it records people’s screens when they come. Holy crap. I had a video with sound that was automatically playing on my website. This is like the cardinal sin of all sins. I know. I feel like I should be punished somehow for this. And I didn’t know until I was watching that. I was like, Oh Jesus Christ.

Molly Ruland:

I got a video with sound playing, but it’s fascinating to me to watch how people linger. I actually changed my website because it wasn’t loading fast enough and I could see I was losing people. So, yeah, just really starting with the basics, I think is fantastic advice for people, especially if they don’t have a lot of budget. Right? So Yeah.

Aaron Welch:

Because so much of all the basics, free.

Molly Ruland:

Free.

Aaron Welch:

It’s literally free. Just doing it right.

Molly Ruland:

Just do it right. And don’t be fooled by the boutique people, and also stop hiring your son’s college roommate because, you know, like, they mean well, but, you know, or the old guy who’s been doing websites for a 100 years who still is trying to build stuff. It’s like, hey, that works in 94, but, like, dude, it doesn’t work anymore. Right? Like, hire the right people to do it or do a deep dive because a lot of the stuff you’re talking about, if you really spent, like, 3 days, you could learn enough of it to get your website at least showing up on Google. You know? Yeah. You don’t need to be an SEO expert to make some basic improvements, I feel like. Okay. Okay.

Molly Ruland:

I have one more question for you, and then we’re gonna get into our speed round. So, I would love to talk about one big campaign or program that you ran for a client that was your biggest success and got the biggest results.

Aaron Welch:

Biggest success and biggest results. Okay. So I’m gonna humble brag a little bit. Working with smaller businesses, I routinely run into the problem of doing productive marketing and then overwhelming their capacity. So we have to dial back marketing. So every time that happens, I’m both proud and frustrated because I got them the business that they wanted, which is great, and then their systems aren’t or their capacity isn’t where it needs to be to keep it going. So I love that and I hate that.

Molly Ruland:

Right.

Aaron Welch:

Just straight up ROI or or or return on ad spend. Okay. There’s 2. One of them, I don’t know if I’m gonna name brand names because they’re not paying me. It is okay. So I’m not. But there is a business process automation software company, offices globally. If you search for BPO, they’re probably gonna be in the top 2 or 3, based in India where they were literally generating user trials.

Aaron Welch:

It was 1,000 dollars per user trial. They hired me. I came in. They had somebody locally approving all of the marketing. I stopped asking for approval and just did stuff, like set up, set up analytics, start tracking conversions, appropriately use keywords, set it up with a free trial instead of a pay trial. Like, nothing that’s earth shattAarong. And, boy, their free trial adoption went up over a 100x. Their customer conversion trial to user conversion went up over 100x.

Aaron Welch:

The return on ad spend was infinity. Like, I mean, I took their previous CPA was in the 1,000, like 1500 per I got it down to $69.

Molly Ruland:

Wow.

Aaron Welch:

So super proud of that one. And then, you know, unfortunately, they took their marketing in house. They hired somebody who worked at Google, no less, to manage their paid media. And now they spend next to nothing, and paid media is, like, their 7th driver of leads, and their volume is down, like, 1000%.

Molly Ruland:

So they should have stuck with you. They should have stuck with you.

Aaron Welch:

Yeah. Yeah. Yeah. Yeah. And then another one working okay. So I’ll have a very large fortune 50 networking slash SaaS slash, they do everything. They keep acquiring people. Logo kinda looks like the rain like the Golden Gate Bridge.

Molly Ruland:

Mhmm.

Aaron Welch:

So in charge of demand generation for their value added resellers, where their value added reseller program was generating 0 leads or 0 sales, came in, marketing fundamentals, tracking, reading it all the campaigns. This was paid. This was SEO, developing good landing pages, developing good marketing assets. And at the end, before I got rewired out with 300 other members of the marketing department for that CEO turnover, we got it to 96 to 1, return on ad spend for the 1st year revenue.

Molly Ruland:

It’s amazing.

Aaron Welch:

So that was taking advantage of brand terms for the value added resellers going through and getting them all approved for Google to use, the OEMs brands, the OEMs, you know, products, software solutions. And lo and behold, they don’t want to customers don’t want to deal with the end company. They want somebody to implement those solutions. So they were making money on the software, on the products, and then $2 for service for every $1 of software products sold. So those are 2, those are 2 big ones right there.

Molly Ruland:

It’s amazing. That’s amazing. Those are impressive numbers for sure. Alright. So let’s jump into the speed rounds. I got a handful of these for you. Alright. And we’ll crank through these as quickly as we can.

Molly Ruland:

So, alright, number 1. What futuristic marketing trend excites you the most for 2024 and why?

Aaron Welch:

Interesting enough AI. Again, the generative algorithm outputs, just because, again, I think the opportunity is to automate a lot of manual processes, and it’s gonna give people the opportunity to be more efficient, even more efficient. Even though we’re more efficient than we’ve ever been in human history, we can be even more efficient. So, yeah, that’s my number 1.

Molly Ruland:

Awesome. Number 2, what social media is your guilty pleasure?

Aaron Welch:

I’m not a big x fan. I never have been. You know, you can see the gray hair. There’s some Facebook there. You know, I probably spend the most time on LinkedIn because everything I do is, you know, business to business and business service. So, I’d like to see LinkedIn less spam content

Molly Ruland:

Yeah.

Aaron Welch:

Related. All the canned content, just stop with the canned content, please. If somebody else is producing it and giving it to their resellers and then I see 4 people post the same thing, the same graphic and everything, like, I do. I unfollow those people.

Molly Ruland:

That I didn’t even know. That was a thing. That’s crazy.

Aaron Welch:

Don’t do that.

Molly Ruland:

I won’t, I won’t do that. Okay. Number 3. Can you name, name one trend that you think will die and why? I think you just did.

Aaron Welch:

Yeah. Hopefully, it can be content because it’s garbage. You know?

Molly Ruland:

Yeah. I didn’t even know that was a thing. I mean, all these platforms penalize you for duplicated content. So anyway

Aaron Welch:

Well, that’s the other thing. But all of those people produce that content, and it’s like, you know, insurance companies, mortgage companies, stuff like that, realtors, where I’m not bagging on those folks. They’re trying to do what they’re told. They’re doing what they’re taught, but the tools like, that is not a real tool.

Molly Ruland:

They’re not great. Okay. And, the last one, if you could work for any company, what would it be and why?

Aaron Welch:

Mine? Oh, wait. I should have thought about that more introspectively. I’m sorry. I’m kind of I love being self employed freelancing, because I don’t have to and this goes back to jobs as a as a kid growing up and being in the Marine Corps, I really bristle at people who are older than me or positioned higher than me, who don’t know as much as me, telling me

Molly Ruland:

What to do.

Aaron Welch:

What to do or just not prioritizing my time, most effectively. So I get to do that. I get to go pick up my kids from school every day and make breakfast every day and still take care of my clients and, you know, get to do stuff like this where, you know, you’re not gonna be able to do that. And, if I end up having a bad client, I can fire them. I don’t have to be subject to bad clients like I was bad managers.

Molly Ruland:

Agreed.

Aaron Welch:

That is so freeing. I encourage everybody to do that.

Molly Ruland:

That’s right. If you had a bad client on your roster, let this be a sign that you should fire them because

Aaron Welch:

Life is too short to work with new people, and it just sucks your energy out. And there’s so much demand that you find a good client.

Molly Ruland:

Exactly. No need for all that. So alright. So now let’s head into our real or fake segment of the show. And I’m gonna name off some podcast names and you’re gonna tell me if you think they’re real or fake. Right? So number 1, content conundrums unleashed.

Aaron Welch:

That’s wild. I bet it’s real, though.

Molly Ruland:

It’s fake.

Aaron Welch:

Okay. Okay.

Molly Ruland:

Okay. I’m getting really good at this.

Aaron Welch:

Confusing. That’s why I was in the conundrum myself.

Molly Ruland:

It was unleashed right here, a content conundrum, right before our very end. Okay. Number 2, velocity of content.

Aaron Welch:

That’s probably real.

Molly Ruland:

It’s real. Yeah. The ROI Rendezvous podcast.

Aaron Welch:

Boy, that’s corny, but that’s probably real.

Molly Ruland:

It’s fake. Yeah. I know. The Baller Lifestyle Podcast.

Aaron Welch:

That is absolutely real.

Molly Ruland:

Yep. And then the last one, the con

Aaron Welch:

I’m gonna say fake because I haven’t said fake yet.

Molly Ruland:

You know what? It’s ironic that everybody gets them all wrong. Man,

Aaron Welch:

if this is not, I would be sent back down to the minors on this one. You

Molly Ruland:

know what? The irony is that everybody gets them all wrong, And that’s what makes it more fun for me because everyone gets them wrong every single time. But there’s a lot of ridiculous podcasts out there and podcast names. So, you know, it’s an endless supply of content for me, honestly. Alright. So before we go, I have, I have one last questioning or one last questioning. It’s the wild card question. Given your knack for navigating highs and lows in the marketing world, if you were to create a superhero persona based on your marketing skills, what would your hero name be and what extraordinary marketing powers would they have?

Aaron Welch:

Oh, man. I know. Okay. My super I’m gonna think about the superhero name for a second, but this the, the the superpower would be, resiliency because everybody needs a healthy dose of resiliency, especially with highs and lows and things so far out of your control. I mean, I’ve been doing this a long time. You know, I had a business go bankrupt, you know, 2 1,007 to 2009 because of the market. You know, tons of businesses are failing now because of COVID and the market and tons of stuff out of your control. Right.

Aaron Welch:

So resiliency, you know, it needs to be something, like, flashier than resiliency, man. It’s a bit on the nose. This is why I

Molly Ruland:

don’t hear design and development. I’m trying to think about a topic. Robo resilience. No. That sucks too. I I I’ll come

Aaron Welch:

up with it. Man, that is so it’s gotta be seen, this is where this is where creativity comes in.

Molly Ruland:

Right. We’ll we’ll we’ll come up with something.

Aaron Welch:

Yeah. Exactly. I mean, the name of my agency is Lift Digital Marketing. Like, again, very on the nose. Right. My consultancy is Aaron Welch, marketing consultant. So I’m not your naming guy. That’s for sure.

Molly Ruland:

You’re hilarious. Well, Aaron, we gotta wrap up because I got 1 minute left here, but thank you for coming on the show today. It was really nice hanging out with you and, thanks for being so resilient and bobbing and weaving and creating all these opportunities for people and for sharing this information today. It was really helpful. I enjoyed spending some time with you. So thank you for that.

Aaron Welch:

Absolutely. Absolutely, Molly. I enjoy Puerto Vieux.

Molly Ruland:

I will. I will. You know, Aaron used to live in Costa Rica, so we have that in common. But, you know, all of Aaron’s links are below in the show notes. So you can find his website, his discovery call links, all the good stuff that you could possibly want. And Aaron’s got a money back guarantee on his services, so I think you should dig into that a little bit when you have some time. So, on that note, thank you so much for tuning into camp content. Hopefully you find these episodes informative or funny or maybe both.

Molly Ruland:

You never know. We’ll get one of one of one of those things going. And until next time, be excellent to each other, and I will see you guys on the Internet. Alright. Alright. Thank you so much for tuning in to another episode of Camp Content. This is Molly.

Molly Ruland:

And this is Matt.

Molly Ruland:

And we are Heartcast Media, AKA Camp Content, Content, and we appreciate all of your support. If you found this content valuable, please comment on social media, LinkedIn, wherever you find us, and we’ll make sure to comment back.

Molly Ruland:

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Molly Ruland:

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