Welcome back to Camp Content! In today’s episode, we’re joined by Chris Foster,  VP of New Business Development at Modern Postcard, who shares expert insights on direct mail marketing. Discover the power of tangible experiences in engaging consumers, measurement analysis, and the merging of direct mail with digital analytics for comprehensive strategies. Explore how direct mail can promote educational services and events and its effectiveness across generations.

Don’t miss out on this discussion on the modern efficacy of direct mail marketing!

Connect with Chris: Chris Foster | LinkedIn

Episode Timestamps:

00:00 – Intro
01:49 – Content Marketing in Direct Mail
05:07 – Hyper-Targeted Direct Mail
07:55 – Increasing Response Rates Across Generations
09:58 – Neuroscience and Deep Brain Triggers
19:40 – Conversion Rates and ROI Tracking
22:22 – Data Analysis for Targeted Marketing
24:00 – Optimizing Creative Direct Mail
26:58 – Direct Mail Success in Real Estate Finance
36:45 – Importance of Website Analytics
37:57 – Encouraging Engagement and Support
38:57 – Outro

Quote of the Episode:

“Ensuring precision guarantees your direct mail campaigns reach the intended audience.” -Chris Foster

For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

Host: Molly Ruland, CEO & Founder
Operations Manager: Matt Billman

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