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From Global to Startups with Sarah Oyungu

Welcome back to Camp Content! In today’s episode, we’re joined by Sarah Oyungu, an accomplished marketing leader and digital strategist. Join us as we engage in a captivating conversation, navigating the post-pandemic virtual landscape and emphasizing the significance of brand identity in fostering consumer loyalty. Sarah sheds light on her innovative use of AI tools and her distinctive approach to measuring success through key performance indicators. Explore Sarah’s remarkable journey from multinational corporations to empowering visionary founders through her innovative venture, the marketing alchemist. Connect with Sarah: Sarah Oyungu | LinkedIn

Episode Timestamps:

00:00 – Intro 01:48 – Tailored Marketing Strategies for Growth 03:47 – Success with Valuable Ideas 09:51 – Streamlining Tasks with AI 11:12 – Setting KPIs and Project Focus 16:39 – Networking for Quality Content 18:43 – Visual Content for Engagement 23:22 – Mastery in Data Analysis 24:19 – Challenges with Podcast Data 29:18 – Collaborating with Passionate Innovators 31:12 – Outro

Quote of the Episode:

“Success in marketing is about presenting ideas the world doesn’t know it needs yet.” — Sarah Oyungu For more insights and to book a call with Molly Ruland, visit Molly’s Calendly. Host: Molly Ruland, CEO & Founder Operations Manager: Matt Billman Powered by: Heartcast Media http://www.heartcastmedia.com

Transcript

Molly Ruland:

Ladies and gentlemen, welcome to Camp. Today’s guest is Sarah Oyengo, a seasoned marketing leader and digital strategist with extensive global experience across diverse industries. Sarah’s expertise lies in product marketing, revenue generation, brand building, and stakeholder engagement. Known for her customer centric approach and data driven decision making, she’s all about fostering innovation while adapting to the changing landscapes in the ever evolving world of content in 2024. And the last few years. Let’s be honest. Sarah’s journey took a magical turn as she transitioned from serving multinational corporations to empowering visionary founders through her venture, the marketing alchemist. I love that name.

 

Molly Ruland:

With a mission to bring enterprise scale marketing to small and medium businesses, she’s all about tailoring strategies for sustainable growth. Her drive stems from a desire to uplift underestimated changemakers who revolutionize industries like magical unicorns. We’re gonna talk about that for sure. Balancing her professional achievements is Sarah’s passion for supporting women and vulnerable communities, so her involvement as a board member of the nonprofit organization Harambee. Engaged in various projects from scholarships to mental health support, Sarah’s commitment to enhancing educational opportunities for students across different continents truly shines. Join us as we delve into Sarah’s journey and her wisdom in the ever evolving marketing, content marketing landscape. So welcome to this. That was a long intro, but I felt like you needed it.

 

Molly Ruland:

But thank you.

 

Sarah Oyungu:

Thank you. Thank you. Yeah. Glad to be here in the wardrobe, but glad

 

Molly Ruland:

to be here. I see it. I see it. Well, before we get it well, we’ll talk about being in the wardrobe in a few minutes because it’s all relevant to the conversation and it’s perfect when we’re talking about content marketing because you are definitely you are you are getting it right there for sure. So, let’s start with some really, you know, basic questions about the marketing alchemist. So tell me a little company information. Like, how many employees? Is it just you? Do you have a team? What does that look like?

 

Sarah Oyungu:

Sure. The marketing alchemist, primarily, is me, but I have what is called the Alchemist Collective. And what that means, especially since, COVID was over, there are all these guys who are doing really cool stuff, and they’re the experts in their field, whether it’s SEO or website design or email marketing or and so what I do is I have a collective that I partner with to deliver specific things. Therefore, no client can come and say, oh, I need this, and I don’t know anybody. So it’s a combination of that, and then, of course, I have my virtual assistants.

 

Molly Ruland:

For sure. And then where is your business located?

 

Sarah Oyungu:

So right now I’m in New York, in Manhattan, and my clients follow and my clients actually are all over the world. And so I’d say the only continents that I challenge working with are some of Asia and Australia just because the time zone is, like, absolutely opposite. Yeah. So but, yeah, my clients are all over the world, and a lot of them are, as you mentioned, innovators, founders, people who are comfortable with tech. And so the remote work doesn’t bother them at all.

 

Molly Ruland:

That’s amazing. That was gonna be my next question: where are your clients? And so what is the goal, the glow, the excuse me, the goal of the company? What does success look like for you with The Marketing Alchemist?

 

Sarah Oyungu:

So success with the marketing alchemist to me looks like bringing ideas to the world that the world doesn’t realize they need yet. You know, some of my clients are doing, like our founders are doing, like, really cool things, and some of them are doing really necessary things. Like, I worked with nonprofits, you know, who are doing education resources for, you know, homes homeschoolers to, currently, one of my, clients is a think tank out of the UK who’s really trying to demystify tech for non techies, you know, all the way to, you know, a chain of toy stores. So it’s it’s it’s they’re all over the place, but success to me means bringing those great ideas and products to the world and letting people know, hey, these really cool guys are here.

 

Molly Ruland:

That’s awesome. I love that. You know, I can relate to that. You know, I’m somebody who gets very excited about something, and then I want everybody else to know. And it’s a joyful thing. It’s a very impassioned thing, right? Because you really feel it and you really want other people to know about it. And I think that’s, you know, you should always want to feel that way about your clients. And sometimes when you’re working for somebody else, you don’t get that luxury.

 

Molly Ruland:

When you’re working for yourself, you can, you get to truly want to see them win, and get to be excited about the work that you’re doing, which is, which is honestly a gift because there’s certainly a lot of people who are not at all excited about the work that they’re doing every day. Right? So

 

Sarah Oyungu:

I know.

 

Molly Ruland:

So let’s talk a little bit about, like, you went from Well, you’re still serving multinational companies, but you went from serving bigger companies to, smaller, you know, entrepreneurs, founders, innovators. You know, what was that transition? Because I think it’s really important. It almost seems like there’s gatekeeping. Right? There’s things people know. And sometimes the smaller companies are doing a better job than the bigger companies. I think it really just depends, but what kind of fueled your interest in making that transition?

 

Sarah Oyungu:

At first, it was pure necessity, simply because right before so I’m a digital strategist at my core. And right before COVID, like, everyone was looking for digital strategists. And they were like, oh my god. Oh my god. You know, please come here. Work there. Whatever. And then COVID comes, and they bring in all these digital strategists.

 

Sarah Oyungu:

And then, at the end of 2021, Mark Zuckerberg starts a chain where he lets go of a third of Meta. And then all of a sudden, you have all of these companies going, wait a minute. What does he know that we don’t? And my job happens to be a casualty of that. And so at first, I did the traditional thing, you know, job hunting and so on and so forth. But in my journeys, I met these really cool entrepreneurs, and I’m like, wow. These guys are doing something cool, and I can help them. And so that’s basically how the marketing alchemist was born.

 

Molly Ruland:

How do you transition from, like, real basic roadblocks? You know, a bigger company has a larger budget. It might be harder to access. Sometimes they might have a tight grip on it, but a smaller company doesn’t have nearly that big, you know, they can’t spend $2 on a marketing thing to see if it works or not and then spend another 2, you know, 2 grand is a lot of money for a small business to spend on like one campaign. So how do you adjust to working with smaller businesses without as big of a budget, to really maximize your skillset and your experience?

 

Sarah Oyungu:

Yeah. I find that it’s both and because I’ve worked with the big companies that had the money and would not release it. Yeah. Like, no matter what I did, like, no matter how great the plan was, they were like, no. We’re, you know, cost cutting here. We’re putting this into there. Whereas I found that smaller and medium businesses, one, there’s they’re a lot more nimble

 

Molly Ruland:

For sure.

 

Sarah Oyungu:

Because their hierarchy is a little smaller. Mhmm. 2, the truth is, you know, there are some who they’re like, I just can’t afford you, and which is sad, but then I try and give value where I can. And then there are those who say, well, I’ve put aside this amount of money, and my whole thing is, if I can show you value, then I know that you’re gonna put more money into it. So my aim is to show value first.

 

Molly Ruland:

I mean, that makes a lot of sense. If you can see a little bit of results with a little bit of money, then the evidence is there that you can see bigger results with more money. Right? So, what what, how like, why establishing a brand identity like, why why does that matter right now? Why is that more important than ever, you know, in this post pandemic, super virtual, super getting laid off world? You know, where does brand identity play into all of that? Well, when people think of brand love. There are so many ways that you can

 

Sarah Oyungu:

make choices. Right? But why am I going to go and walk down, you know, let me give them free advertising, to Madame Bonte’s, which is right across Starbucks, both coffee shops. But I have an affinity for that little neighborhood spot because the brand appeals to me. I like what they’re about. And so it comes down to choice. And it’s and especially in this cost cutting world where people are always dropping prices, they’re always lowering x, y, and z, and you’ll find a lot of people will actually go with the lower cost. But if they have a choice, having a good brand means that they go with you.

 

Molly Ruland:

You know, speaking of, you know, the next shiny thing, let’s talk about AI a little bit. You know? How do you incorporate using AI with your client base? You know? Because it’s happening so fast and changing so quickly. So how are you implementing AI with your clients?

 

Sarah Oyungu:

I’m a great fan of AI just because it gives me the ability to be a lot more self-sufficient. Like, I don’t have to have all the skills in the world. I mean, and some of my favorite tools are Claude AI and Chat GPT, where it’s like, I’m sitting here wracking my head for a concept, and then I can brainstorm with them. Now at the end of the day, you still have to put in the human element. These are only as good as the human input. You know? Or I can sit here and really do something really quick on Canva. You know, throw it in there, see it change. I mean, even on your Google these days, grammar my goodness.

 

Sarah Oyungu:

Grammarly has saved me from so much embarrassment, you know and so I think AI is more of a friend, and my personal assistant, than a threat.

 

Molly Ruland:

I like that a lot for sure. What are they, like when you’re working with these small businesses, what are the key performance indicators that you track with them? Like, what does success look like? It’s a little murky. Right? Like, creating a brand identity. How do you track those results? Because it’s, you can see it, but the client maybe can’t always see it. Right?

 

Sarah Oyungu:

Yeah. One of the first things I do is I always establish what KPIs we ‘re gonna be tracking. Are we tracking revenue? Are we tracking an increase in engagement? Like, let’s all agree what we’re tracking exactly, and then don’t get caught up by the shiny keys over here, where you’ll say, oh, but I saw this. And it actually says, no. For your project, this is what we’re tracking. And so I try to track not more than 2 to 3 to 4 KPIs, and 4 is on the outside for a project that’s, like, a month long because there’s only so much you can move, you know, within a short period of time. So it’s deciding based on the project what it is we want to really track. And so the project defines the KPIs.

 

Molly Ruland:

That makes a lot of sense. I mean, it’s so easy, you know, with podcastings. We produce podcasts for our clients as a business development tool, and I’m constantly saying, don’t worry about downloads. Don’t worry about that. That’s not the metric for success. It’s the relationship that you’re creating with the people that you’re interviewing. It’s not about the audience. Like, you’re not trying to be a podcast or you’re trying to close deals.

 

Molly Ruland:

But it’s really difficult. I have to constantly remind them, ignore the downloads, ignore the downloads. Like, downloads don’t close deals. All they do is make Apple money. If you’re, you know, unless you’re somebody who’s got a deal, and you’re selling ads, and you’re getting, you know, 100 or 1000 of downloads, but I’m not talking to any of those people, right? So it’s like, ignore those metrics, but you have to constantly remind people because we live in this society where it’s like, you know, you watch a TikTok or an Instagram reel or whatever or a video on LinkedIn, and you think, I should be doing that. And it’s like, well, no, no, you shouldn’t. That has nothing to do with you know? No. Back away from the TikTok, man.

 

Molly Ruland:

You know what I mean? Like, it’s not where your clients are. So, I think that’s really good to identify those things in the beginning, for sure. So I wanna talk about you, being in your literal closet here, in the wardrobe and how you’re using content creation because you have a little short form video series. So let’s talk about that. Let’s talk about, you know, you’re purposely in your wardrobe for a reason. So tell me a little bit about that series.

 

Sarah Oyungu:

Yeah. So in this wonderful world of Zoom, we can make our backgrounds as fabulous as possible. And I was actually sitting at a meeting, and something on my camera failed. And they were like, are you in a closet? Mhmm. And why? Because New York, small spaces. It sounds good. It’s like half of my office is an office, and then half of my office is a wardrobe. And so I started getting all these fun little thoughts, and my friend was like, well, you should record that.

 

Sarah Oyungu:

And so I started the wardrobe sessions where weekly, generally on Mondays, I share some tidbit or some thought or some experience that I’ve gone through that I hope will help other people and will kind of lift them up. You know? It’s not a straight marketing series, but it really is about connecting with other people. And so people are tired of being sold to, even on LinkedIn. You know? They just wanna talk.

 

Molly Ruland:

Yeah. Yeah. I agree and I appreciate the authenticity because like everybody’s closet looks like that. And you know what? It sounds good there. Like a lot of people record audio in their closet because it’s the next best thing to a sound booth. Right? Like sound Yeah. Treatment and soundproofing and number 1, those are 2 very different things. But you’re gonna sound better in your closet and you live in Manhattan.

 

Molly Ruland:

Of course, you know, it’s like everybody knows everything is really small in New York. So it’s like you’re a real person doing real business with people all around the world, and this is what your background looks like. And I think Yep. I think it creates an opportunity for people to relate to you and connect to you and Yep. Not you know, because, you know, you’re right. We’re sick of being sold to. And on LinkedIn, it’s like people who sell are selling to other people who sell. And it’s like, you know, these long, long posts and it’s just it’s like, can we just be real? Can we just be real?

 

Sarah Oyungu:

Yeah. Do you

 

Molly Ruland:

know what I mean? Like, especially when you see some of those long posts from multiple people and you’re like, oh, you’re high hiring bug writers. So not only is this obnoxious and annoying and very narcissistic, but it’s not even your own words for crying out loud. Right? So

 

Sarah Oyungu:

Yeah.

 

Molly Ruland:

I appreciate that. I think, you know, putting yourself out there in that way, it allows people to connect with what you’re really saying, and then they come to you. So are you finding even though you’re not talking about marketing or your business, are you finding that you’re getting more inbound phone calls or discovery, meetings or anything like that from the series?

 

Sarah Oyungu:

Absolutely. I’ve seen my network grow, 1, because I’ve seen now people engage more with the content, kind of like what you were saying. It’s not me. I don’t count the number of likes or whatnot. I count the level of engagement. And so people will actually reach out to me and connect to me because you don’t necessarily have to sell. My title’s right there. You can see what it is that I do. And so if you connect with me as an individual, then you’re gonna reach out to me, you know, as a message.

 

Sarah Oyungu:

And so, yes, long story short, I have seen my network grow and grow in more authentic Mhmm. Friendlier ways, warmer ways. You know?

 

Molly Ruland:

Yeah. I think it’s great. Well, like inviting you on this podcast, I sent out to a specific list of people, but I sent out a funny message because for me, if you respond, then I know you’ve got a sense of humor, you know, and you’re lighthearted and we’re probably going to have a great conversation, you know? And so it’s a great way to like, and the same thing, my network is growing, but with all people that I genuinely enjoy, and now I’m getting to see their content, which I’m actually inspired by and actually enjoying versus sometimes I get on LinkedIn and I’m like, oh my God, I can’t roll my eyes hard enough. And no, that’s not the experience any of us want. So I’m thrilled that now I’m like, like seeing your content on my feed now and some other people that I’ve been having podcast recordings with, I’m like, this is really great content. I’m so glad that I made this effort to, like, enrich my life and my feed with people who have very different interests and experiences, but, like, a very similar mindset. Right? And I think that’s, that’s that’s that’s good marketing. That was cheesy.

 

Molly Ruland:

I know. I apologize for that.

 

Sarah Oyungu:

No. That’s great. That’s great. That’s perfect.

 

Molly Ruland:

So let’s talk about content marketing with your clients. Like, how are you encouraging them in 2024 to do more content marketing? How is that playing into your strategies?

 

Sarah Oyungu:

Definitely, encouraging them to engage more with content and then encouraging them to engage more with other people’s content. Because people forget that social media and LinkedIn are reciprocal. And so if you’re just throwing stuff out there, you know, unless you have a budget to pay for it to be promoted, how will people engage with your content when you engage with their content? You know? And to what you were saying earlier, no one cares this much about you. Like

 

Molly Ruland:

Right. Right.

 

Sarah Oyungu:

No one. Like, keep it short. Keep it succinct. Keep it useful.

 

Molly Ruland:

Or funny.

 

Sarah Oyungu:

You know?

 

Molly Ruland:

I’ll make it funny or useful.

 

Sarah Oyungu:

Any day of the week. Yeah.

 

Molly Ruland:

I’m like, come on. Yeah. I

 

Sarah Oyungu:

yeah. And and and and and and visual. I mean, I’m doing a video, but, you know, a great cap, a great picture, a wonderful quote because it’s that thumbs people are doing this. So what makes them stop and back up a little bit and say, oh, what was that? Yeah. But then if you caught their attention and then you publish the bible, you know, and I love the bible, but it’s a long book. You know? It’s it’s it’s it’s you have to be cognizant of the channel that you’re on. So those are some of the tips I give my clients.

 

Molly Ruland:

That’s good. I’ve been recently, I live in Costa Rica. We’re a DC based business, but I live in Costa Rica. And on the weekends lately, I’ve been posting pictures of the sunrise or pictures of Costa Rica, like no long business message, just greetings from Costa Rica, because I feel like people need a pause in the feed on LinkedIn of just something pretty to look at. There’s no message. There’s no content behind it. It’s just, hi. You know? Here’s a little break in the norm.

 

Sarah Oyungu:

Yeah.

 

Molly Ruland:

But that’s a little you know, we need that. Right? Especially talking about burnout and everything else, like, we gotta have a break. And we’re all on LinkedIn on the weekend. We might not admit it, but we’re still looking at it.

 

Sarah Oyungu:

Yeah. But, you know, we’re still there. We’re still there. Yeah.

 

Molly Ruland:

We’re still there. Yeah. We shouldn’t be. We should be out in the actual sunshine, but, you know, here we are.

 

Sarah Oyungu:

I know.

 

Molly Ruland:

Alright. So I have a few speed round questions for you, and these are just meant to kinda be fun and, you know, interesting for people. So the first one is, if you could collaborate on a marketing campaign or brand strategy with any company in the world, like your dream company, who would it be and why?

 

Sarah Oyungu:

Oh, now you’ve thrown me off. It would definitely be something with girls in STEM. Why? Because we need more girls in the sciences. And then at that certain age, like that teenager, whatever, they’re curious. They’re excited. They wanna get out there. And then it also gives us a chance to build that self esteem growing up.

 

Molly Ruland:

For sure.

 

Sarah Oyungu:

So that was not the name of a company, but that’s what I’d love to do.

 

Molly Ruland:

That’s okay. That’s that’s real passion. That was a great answer. I love that. And I agree. I’m not into science per se, but I’m definitely into tech and all of that. And so I, you know, one time I said to somebody, I’ve been in a male dominated industry my whole life, and she said, honey, they’re all male dominated industries. And I thought, oh, man, isn’t she right? But I would certainly like to see a lot more women and girls being encouraged in that arena early on, so, I couldn’t agree more.

 

Molly Ruland:

In fact, I saw this morning on social media that 2, 2 girls, like, solved the Pythagorean theory or whatever it is. Like, the thing that no one’s been at. Like, 2 young brown girls from, like, a high school figured it out, and they’re peer reviewing

 

Sarah Oyungu:

the information. Oh, that’s awesome.

 

Molly Ruland:

Yes. Kick down that. Those stories you want. Yeah. Yeah. I didn’t even say the theory the right way, but that just shows you why I’m not

 

Sarah Oyungu:

It’s okay.

 

Molly Ruland:

But, you know, Matt, edit that out in post production. He can’t do that, by the way. Alright. So, I love that answer. So number 2, what is the most unconventional marketing strategy that you’ve seen work?

 

Sarah Oyungu:

Well, you know, I’m a little cynical, so I really don’t feel like there’s not anything particularly new under the sun. But I would have to say it’s the baby goat yoga. Have you heard of that? Yes. Where they use baby goats to promote, you know, coming and doing yoga, and then you do yoga with a baby goat on your back or something like that. I checked it was so bizarre to me that I was like, I’ll go check that out.

 

Molly Ruland:

Did you do it?

 

Sarah Oyungu:

No. I I I again, we said the first part of that was yoga. Right.

 

Molly Ruland:

I know. I’m like, people will do anything. I think it’s weird that people are like, let me put this farm animal on my back. I’m like, do they feed them? Are they pooping all over? You know, my brain. I’m like, this is not for me, but I know about it. Right? And I know it’s worked. Right? So, like, it doesn’t have to be for me. I don’t have to understand it, but it definitely exists.

 

Sarah Oyungu:

Yeah.

 

Molly Ruland:

It definitely has worked. So that there you go. Okay. If you could master any emerging marketing trend or tool instantly, which one would it be and why?

 

Sarah Oyungu:

I would say a marketing tool. I’m always about the data, and I’ll be honest. I’m not my dad, my dad was a statistician, and my mom is an accountant. I’m useless with numbers. And so when I have to do data analysis and data visualization to, you know, to help my clients make decisions, Like, it’s a I I probably shouldn’t be saying that here, but it takes me work. Like, I do it. It’s not one of those things where I can just throw it up, and then it works immediately. So What is happening? If I could, if I could, master anything, it would be data analytics and visualization to quickly throw out the point that I’m making, and I’ll say, here’s the data. Here’s the graph.

 

Molly Ruland:

Yeah. I totally understand. In the podcast world, data is all over the place. You’ve got, like, different IAB certifications, and then there’s just no real data on downloads, and you have to go in your Apple Connect to get deeper data than everything else. All the databases aren’t accurate. They’ll tell you they’re getting downloads that they’re not actually getting. So it’s a very murky world, so it’d be a great tool to have to pull all this data from all these different places and actually make sense of it without having to, like, turn into Russell Crowe and A Beautiful Mind. Right? Like, this is like lots

 

Sarah Oyungu:

of postage and

 

Molly Ruland:

string and tape and, you know, it gets a little hectic sometimes for sure. Okay. I have one more question for you. What is your guilty pleasure social media platform? Like, are you secretly watching TikTox at night? Or what do you do?

 

Sarah Oyungu:

So recently, it’s ironically been, reels, and then also the video section in Facebook where I love watching the chef’s reactions. If you ever follow some chef’s reactions where he finds all this ridiculous stuff, you know, on the Internet and kind of narrates as they’re doing that. Between him and I’m gonna say her name wrong, her name is Charlotte Dubrow. She’s out of, I wanna say, Canada. No. Maybe Australia. Anyways, but the whole point is that then she gives you the best bridezilla stories.

 

Molly Ruland:

Oh, no.

 

Sarah Oyungu:

So I could spend hours between the 2 of that and the 2 of those, either on Insta or Facebook because, you know, that these days they cross post.

 

Molly Ruland:

Right. That’s too funny. You know, it’s interesting what people like. I watch a lot of golden retriever videos. I don’t have one, but that’s just what comes up in my they’re such lovable creatures, honestly, and a lot of cooking stuff. Because, you know, once you like something or save something, then the algorithm shows you more of it. Right? It’ll give you more of that. But, yeah, I’m a big reel watcher too.

 

Molly Ruland:

And then sometimes YouTube shorts, I go down the rabbit hole a little bit on YouTube shorts. Alright. So now we’re coming to the final section of the podcast, and it is called real or fake. And so I’m gonna list off some real and fake podcast names, and you can guess which they are.

 

Sarah Oyungu:

Alright? Okay.

 

Molly Ruland:

Alright. Number 1, market musings unleashed.

 

Sarah Oyungu:

I’m going to say it’s real.

 

Molly Ruland:

It’s fake.

 

Sarah Oyungu:

Oh my goodness.

 

Molly Ruland:

I know. Number 2, Marketing Smarts by Marketing Professionals.

 

Sarah Oyungu:

Fake.

 

Molly Ruland:

It’s real. I love this segment. Everybody gets all of them wrong. Okay. Number 3, Content Craze Chronicles.

 

Sarah Oyungu:

I’m gonna say real.

 

Molly Ruland:

It’s fake.

 

Sarah Oyungu:

Are you serious? That’s such a great title.

 

Molly Ruland:

I know. Well, it’s available. It’s not real, so you can take it. Alright. And the last one, Social Media Marketing Podcast by social media examiner.

 

Sarah Oyungu:

Real.

 

Molly Ruland:

That’s a real one. You

 

Sarah Oyungu:

got it. Yay.

 

Molly Ruland:

We need, like, we’ll put some some some happy stuff on

 

Sarah Oyungu:

the screen study.

 

Molly Ruland:

Post production. Exactly. Exactly.

 

Sarah Oyungu:

Yeah. Yeah.

 

Molly Ruland:

You did better than most. Most people get them all wrong, so you got one right. So you nailed it. What’s so funny, there’s so many bad and random podcast names that it’s like, you really just can’t tell if they’re real or fake. You really can’t. Even me, I’m like, this can’t be real. And I’ll double check it, and it and it’s real. So here we are.

 

Molly Ruland:

Well, listen, Sarah. Thank you for coming on the show today. I really enjoyed it, you have some really insightful answers and really helpful information. I really enjoyed this conversation. I can tell that you have a lot of experience under your belt, and that really shines through when you’re speaking about these different topics. So, if people are compelled to, they’ll have all your links and everything that you gave us in the show notes below. Everybody, if you’re listening, everything is there. But where would you like people to go if they would like to connect with you directly?

 

Sarah Oyungu:

Well, connect with me directly. LinkedIn is always great. And then, or you can go to my website, marketing alchemist, no no a, no e. So m r k t I n g alchemist dot com, and I have form there that comes straight to my email. So either of those.

 

Molly Ruland:

Perfect. And what kind of clients are you looking to work with this year? Like, what would make you really happy? What kind of businesses or what kind of organization you know, what do you wanna work with this year?

 

Sarah Oyungu:

Who I wanna work with is, I I like to think of myself as industry agnostic, so I don’t really, you know, go after a particular industry. But I really would like to work with the sort of companies who, as I said at the beginning, are bringing something new to the world that the world hasn’t seen before or bringing joy or that’s you know? Or or touching a need that we didn’t even know that we had. You know? Those are the sort of companies I really want to work with. And then, one of the joys of being my own boss, positive, excited people who are passionate about what they’re doing so that we all have a lovely time when we’re bringing your project to life.

 

Molly Ruland:

I love that. That’s a fantastic answer. I agree. One of the best things about owning your own company is you get to pick who you wanna work with, and really surround yourself with great people that way. So thank you for taking time to come on the show this morning and share with us your marketing, wisdom and experience, I definitely appreciate it. Thank you, and I will definitely be connecting with you again soon. Thanks to everybody tuning in. All the links to reach out to Sarah are in the show notes below.

 

Molly Ruland:

She dropped some real gems here. So if you’re a smaller company bringing something really exciting to the table, hit up Sarah and maybe do a discovery call with her and see how she can help you, bring some of this really exciting stuff to life while you focus on the product. So thank you for tuning in. I appreciate you spending a little bit of time with us this morning on camp content. Until next time, be excellent to each other, and I will see you on LinkedIn. Alright. Alright. Thank you so much for tuning in to another episode of Camp Content.

 

Molly Ruland:

This is Molly.

 

Matt Billman:

And this is Matt.

 

Molly Ruland:

And we are Heartcast Media, AKA Camp Content, and we appreciate all of your support. If you found this content valuable, please comment on social media, LinkedIn, wherever you find us and we’ll make sure to comment back.

 

Matt Billman:

And be sure to go on and subscribe and like on your favorite platforms, Spotify, Itunes, YouTube, you name it. Leave us that subscription, leave us that good review.

 

Molly Ruland:

We’ll love you forever. So until next time, be excellent to each other, and we’ll see you next week. Produced by Heart Cast Media.

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Molly Ruland did an excellent job producing 25 audio and video episodes of my “Crisis Ahead” podcasts in 2020. She was professional, easy to work with, provided great advice and guidance, and quickly answered all my questions along the way.
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Forbes
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We have been working with Heartcast Media for about a year now. They have been our go-to source for podcast and webinar production. A professional team that makes producing these marketing asset easy, quick and seamless. While podcasting was new for us this last year, we were pros at webinars. However one stop shop allowed us to up our quality and internal efficiency, and having a team that helped us identify opportunities to elevate our game - well, they're hard to come by. Great partner - highly recommend.
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