In today’s episode, we’re joined by Steve Gonzalez, a skilled fractional chief marketing officer specializing in bridging English and Spanish markets. Steve shares insights on personalized marketing, leveraging AI tools, and effectively navigating bilingual market landscapes. From Latin American and North American digital marketing trends to crafting branded content, this episode offers valuable advice for small businesses looking to enhance their online presence.

Join us as we delve into the world of culturally resonant marketing and learn how to engage.

Connect with Steve:
Steve Gonzalez | LinkedIn
Website: Shattered Glass Studios

Episode Timestamps:

00:00 – Intro
01:56 – Driving Growth with Bicultural Marketing
04:52 – Global Team: Savings, Expanded Capabilities
06:48 – Tools for Social Media Automation
11:05 – CRM Training Options: Avoiding Overwhelm
14:07 – Optimizing Business Resources
21:38 – Navigating Cultural Differences
24:00 – Creative Marketing Across Social Platforms
28:29 – Spreading Creativity Across Borders
30:35 – Bridging Languages for Niche Markets
35:26 – Small Business Growth Insights
38:42 – Outro

Quote of the Episode:

“Integrate essential strategies seamlessly into your business for natural growth and progress.” — Steve Gonzalez

For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

Host: Molly Ruland, CEO & Founder
Operations Manager: Matt Billman

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