Molly Ruland:

Alright. Good morning. We are coming in hot with another episode of

Molly Ruland:

camp content, and I am sitting today with Jason Barnard of Kalicube, and we are gonna talk about SEO and building brand authority on Google and answering all the questions and correcting me and all the things that I am getting wrong about SEO. So strap in, this is gonna be a good one, kids. Thank you. Welcome to the show, Jason. How are you doing today?

Jason Barnard:

Thank you very much, Molly. I’m delighted to be here to talk about SEO and how it isn’t as scary and geeky as it used to be. Yeah.

Molly Ruland:

Well, I love scary and geeky  and that’s a good combination. So let’s jump right in. So let’s talk a little bit about Kalicube first, and talk a little bit about the history and, like, how long have you been in this digital space of SEO and all this work that you’re doing right now?

Jason Barnard:

Right. Well, I’ve been in the digital space SEO for 25 years. I set up my first website and optimized it for Google this year. Google was incorporated. So I’ve been growing up with Google digitally speaking. and I’ve been working on this particular aspect in this approach with Kalicube since 2015. So that’s 8 years, working on brand SERPS, which is the search engine results page. SERP is a search engine results page. for your brand name or your company name or your personal name for 13 or 14 years now, starting with myself, and then I built a business around it.

Molly Ruland:

You know, it’s interesting. That’s how a lot of these things start. Right? Like, I got a job doing social media for, like, a bar, you know, like, a 1000000 years ago. Right? 15 years ago. I don’t even know at this point, but it, you know, it starts with curiosity and then you start to learn and you get really good at something. And you know, social media is a lot like SEO because it constantly changes. I would say SEO is actually even more volatile. It’s like a lava. It’s just constantly changing the way that it works. Right? Like, I just said domain authority to you, and you, know, promptly corrected me as you should. But, you know, everything is just evolving constantly and changing constantly and what works and what doesn’t. And it feels like you could be an SEO expert and, you know, 6 months later, you could be out of date if you’re not really on top of things.

Jason Barnard:

But I think one really important thing is to take a huge step back and say what Google is trying to achieve has not changed for twenty five years. So from that perspective, the techniques might change. but the overall strategy is always the same. It’s to make sure that Google recommends your solution as the best for the subset of its users who are your audience. That’s it. They’re trying to get their users to the solution to their problem as efficiently as possible. because when somebody searches on Google, they’re expressing a problem to which they’re looking for the solution or a question to which they’re looking for the answer. and all it wants to do is get them there as efficiently as possible. So that global approach should not have changed from the beginning twenty five years ago when I started to write now.

Molly Ruland:

Well, you know, really kinda all the, you know, boils down to, like, brand design and brand, you know, strategy. Right? Because at the end of the day, right, I talk a lot about Donald Miller. He comes up a lot. The story, the guy he wrote story brand, and he talks about the customer is the hero of the journey, you know, and you’re just the guide, you know, and a lot of people lead. They’re like, oh, we have this much experience, and this is what we do, and this is what we we, we, we, we, we, we, we, and it and people aren’t searching for. I want, SEO expert with fifteen years’ experience, they’re like, I want to rank on Google. I want to do this. It’s about their journey and their story. and a lot of companies don’t really have that profile, right, that brand profile of who it is they’re looking for. They’re more focused on what it is they do versus solving a problem for the potential client.

Jason Barnard:

Yeah. No. 100%. That’s a really, really good point. I mean, Google’s looking to see, do you have the solution, and can I recommend you? And from that perspective, you’re right. The Amy mine, I call it, the IMEI MINE approaches, me, we, as what we have, what we how why we’re wonderful, and people are saying, okay, that’s great, but just tell me what you can do to make my life better because for me the person opposite you as I mean mine too. So you got two, I mean mines. It’s like Magna. Maybe they will throw each other apart and you need to be you, you, you, you, you, you, you, while they’re thinking, I mean, mine. And as you said, your client or your prospect is the hero of the journey.

Molly Ruland:

So tell us what is a brand SERP? Can you explain that a little bit more?

Jason Barnard:

Yeah. And a brand service is, the search engine results page for your brand name. And I’m the only person in the world that I know of who focuses on that first. So the first thing we do with our clients at Kalicube, when we’re implementing what we call the Kalicube process, which is a full digital marketing strategy based on brand marketing SEO in that order. The first thing we do is say to them what appears when your audience Googles your brand name. Is it what you expect? Is it what you want? And if not, we need to correct that. because if it’s not what you expect and what you want and what your audience needs, it means that either Google’s misunderstood you in which case your SEO will never work, or it means that your digital marketing strategy is hitting all the wrong notes. and you need to correct that. So we use that brand SERP, the search engine results page for your brand name, to understand where you’re going right, where you’re going wrong, and we start correcting based on the brand by building your marketing strategy where it needs to be built where Google is looking, where your audience are hanging out, and then we apply SEO as simply packaging that marketing and that branding for Google. That’s how you win the game.

Molly Ruland:

I mean, it sounds so simple when you say it like that. You know? Seems

Jason Barnard:

It feels very simple to me, but, yeah, I get it. It isn’t necessarily simple, but I’ve been in the weeds for thirteen years. 

Molly Ruland:

Well, it’s reverse engineering. Right? It’s, like, the beginning. Like, what are people looking at? What happens when you Google your own company name? And, you know, we build websites for people. And in the beginning, we were just building websites. And then I started like, wait a minute. There needs to be some SEO in here. And that’s kinda what started the journey because a lot of web designers and developers, especially if you’re not working like an agency or a bigger company are just gonna build you a web page. They might not even write the metadata. They might not, like, they didn’t connect it to anything. It’s just literally, like, here it is. Now you go connect everything, and I think that’s more common than not. And so we’ve really kinda dove into what is SEO and started to really optimize these pages and have built in things to set people up to make sure that they can see their analytics and they have that data. And there’s some sort of optimization SEO tool on there to make sure the metadata and the meta tags are written correctly and all of that. because I think there are so many businesses, it’s just like podcasts. It’s like, well, when was the last time you listened to your own podcast? As I promise you, you’ll get better if you listen to yourself. And so it’s the same thing. Google your business, right, and see what’s coming up. Make sure it makes sense.

Jason Barnard:

And all of the SEO techniques that you just communicated, which are perfectly good, interesting, helpful, and valuable are actually just the way you package this for Google. So you’re making the marketing content based on your brand, for your audience, and then packaging that up for Google, which is where you get the Google bonus, let’s call it, whereas a lot of people today think, well, I’m just gonna create content for Google, which is the wrong way to go because you’re creating content from machine, and that machine is actually simply an interface between two human beings, me and my prospect or my client. So I need to create content for the person on the other side of that machine and simply package it so the machine transits my content to them. And that’s a different perspective on the same problem that we’ve always had. and whereas we used to be able to cheat with all the simple techniques because the machine was quite stupid. It’s not stupid anymore. So we need to understand, sorry, what we’re creating for whom when it will be useful. And SEO is the techniques and tactics for packaging. The strategy is getting through that machine to the subset of its users who are my audience and getting its recommendation. So it keeps putting me in front of them over time.

Molly Ruland:

That makes a lot of sense. I mean, I definitely fell for the trap of writing for Google and then realized that the people who are gonna read this article are not clients. Like, if you’re looking up how to start a podcast, you’re not my client. We’re we’re we do podcasting as a business development tool. Like, no none of my clients have ever looked on the internet to see how to start a podcast because they’re gonna pay a production company to do that. You know what I mean? So that’s not who I need to write for. It doesn’t matter. If that’s the highest search term on Google every single day. Those that’s not my audience. I’m not trying to solve their problem. So That makes a lot of sense because I definitely fell for that trap when I got into the little SEO world. I was like, oh, okay. You know, let me write what people are searching for.

Jason Barnard:

Right. And that’s exactly it. Everybody falls into that trap. And I’m on a one person and one company mission to stop that happening forever. To get people to say, well, what’s your brand? Who’s your audience? What are you trying to get across to them? What are the marketing materials that they need? and where can we place those marketing materials so you’re standing where they’re looking across the entire digital ecosystem. Right. Then how do you package all of that stuff? You’re already creating something that’s already profitable for you because you’re pulling in clients and prospects with the marketing materials that make sense for them. And how can we then look at that and say, let’s turn it into a bonus with traffic from Google. But whether it’s Google or your audience, they’re all looking at the brand. They’re all looking at solutions, and they’re all looking at credibility.

Molly Ruland:

Alright. So when you say Google’s cert okay. What do you mean when you say Google search results are split into knowledge, recommendation, and generative eye, because that’s a whole thing right there that I definitely need to understand. And then we’ll talk about AI. And

Jason Barnard:

if — That’s a whole cattle of fish. Which actually sounds complicated but simplifies everything.

Molly Ruland:

Okay.

Jason Barnard:

Because Google is trying to recommend the best solutions to the subset of its users who are your audience, and you’re looking from my perspective, what content should I create? So on the left hand side, it shows recommendations. This is what I recommend to be the best content for this person in this situation with this search query. On the right hand side on the desktop, it shows knowledge, so it will show you what it thinks it has understood as facts about the topic you’ve searched for or the entity you search for the company, the person, or the product. And then what happens or what is happening now is generative AI is coming to search and search generative experiences, the chunk at the top. where it will summarize that whole thing, and it will start a conversation with the user and say, here’s what I’ve summarized of about the query that you’ve got, which is my facts plus my recommendations mixed together, what’s the next step you’d like to take? and it proposes suggests follow-up questions. And so it’s gonna lead your audience down the funnel from the sir. and that’s where the future lies. That knowledge and that recommendation coming together in the machine’s brain. to actually become an interface between you and your customer. You’re not gonna get your customer onto your website as quickly as you used to. gonna have a conversation with the machine. And once again, that machine is simply an intermediary between me and my prospect.

Molly Ruland:

So are you talking about when you google something and you’re like, you know, what’s the best thing to give my dogs you know, and then it’ll then have all those other dropdowns where it’s like, what’s the worst thing to give your dog? And what is the best that you like? Is that what you are? Generative AI?

Jason Barnard:

Yeah. Would it’s like if you heard of Bing Chat and Chat GPT?

Molly Ruland:

Yes. Of course.

Jason Barnard:

It’s that. It’s the conversation that you’re having with the machine. And then the question as a digital marketer and an SEO expert is how can I feed the machine with the information it needs to represent me in a conversation with its user because it’s no longer gonna send them to my website. It’s gonna be a conversation with them, and I need to make sure it’s got the material and that it’s got the understanding. And it understands my credibility in order for it to converse in my place. with my audience. That’s huge.

Molly Ruland:

Doctor Bargain for a second. Yeah, I mean, it’s really interesting to see what’s gonna happen with AI. And oh my gosh. I’m so sorry. and everything that’s happening in that space. so

Jason Barnard:

Yeah. I think one thing is that people are scared of AI, and I understand why they’re scared. I’m scared of AI in its general sense in the sense that you know, it could take over the world, and it could be a total disaster, and it could be the end of humankind.

Molly Ruland:

No big deal.

Jason Barnard:

No. But in terms of AI in Google, you can actually look at AI as being the small child that doesn’t yet understand enough about you. and you need to educate this child so that it understands who you are, what you do with Georgiance you serve so that it can converse, as I said earlier on, with the prospects on the other side. So if you look at it from that perspective, it’s a stupid machine. It’s a small child and it’s up to you to educate it. And the way you educate it is by creating the content that it needs to better understand who you are, what you do. and who you serve.

Molly Ruland:

Which makes a lot of sense, but then that’s a slippery slope because it’s like you’re making content about who you are and what you do and who you serve, but without sounding like I, we, you know, me. So that’s what seems difficult. How do you navigate that landscape?

Jason Barnard:

Well, I mean, for example, who I serve, I can just talk about the audience. We serve digital market agencies, if you are a digital marketing agency, Kalicube could be the solution for you. We have a SAS platform that will allow you to offer additional services to your clients. at hugely profitable margins. So that’s a mixture of the two. I’m creating a team there by mixing we and you. and giving them the benefit that they will have, which is to offer additional services to your clients at hugely, enormous profit margins. And then if I talk about my oh, for example, sorry. We build knowledge panels. The knowledge panel is the thing on the right that superstars and TV stars and sports stars have. And if you search my name, Jason Barnard, j a s o n b a r n a r d, I look like a celebrity, but I’m not. I’m an e list celebrity. But Google’s presenting me that way because I’ve made the effort. So here I would say, your credibility faced with your audience is dependent on Google’s representation of you. Take control and ensure that Google represents you the way you want your audience when they’re, when they’re researching you, Kalicube can offer you a process that gives you that control. So I’ve talked to the client. I’ve talked about Google, and I only mentioned Kalicube at the end. And I just made that up, and I’m not sure if that’s actually a very good sales

Molly Ruland:

Oh, that sounds pretty good to me. You know? I love it. I love it. Okay. So what’s the difference between search, answer, and assistive engines?

Jason Barnard:

Right. And this comes into the same kind of conversation of generative AI because the search engine is when what we’ve known for so long and why people are stuck in that is because we’ve known it for 25 years. Google or Bing offer you a list of ten links, and you choose the one that you think is the most appropriate. And it gives you a prioritized list, so it starts with the one it thinks is the best, but you can choose a 10th. back 25 years ago, you would go on to page 4 or 5 because it wasn’t very good. And then an answer engine is saying, well, I actually think I have the answer. So you don’t need to go through those ten links and here’s the answer, or here is a choice of 3 answers. So with a search engine, there are 10 opportunities for marketers. In an answer engine, you’ve got 1 to 3 because if it chooses you as the answer, you get the visitor. But if it chooses your competitor, your competitor gets the visitor. and an assistive engine is an engine that will predict what you want. So generative AI is doing that if you search for one thing, it gives you the answer, and then it says, here’s a selection of questions that you might want to ask next. So that’s assisting you on your way down the funnel. So we’ve been searching. We’re now in answer, and we’re moving towards the system. We’ve been searching. We’re now in answer, and we’re moving towards the system.

Molly Ruland:

Interesting. And that’s probably that longer haul for somebody to get to you, but if they do get to you from one of those assistive answers, it’s probably gonna be exactly what they’re looking for. Right? Like, it’s gonna be spot on if they make it down.

Jason Barnard:

Sorry. Yeah. I was chatting to Fabrice Canal who’s the product manager at Bing who is building this stuff, and he said that’s exactly what you said is exactly what they’re trying to do. They’re saying people are gonna be using search and the answer engines but the assistive engine is gonna bring them down the funnel. And when we pass them over, they should be ready to buy.

Molly Ruland:

I mean, it makes sense, right, because I was looking up something recently, like, what medications or what side effects do they have? And then it started still putting all these other questions that I didn’t know I had. And he was like, well, what other medications have less of these side backs. So I was like, that’s a great question to ask. And so it really did lead me and gave me a lot more information than I would have asked on my own. I was like, oh, I do want that. Let me click that, and I love it. It’s just a drop down. And then you can go into an article instead of scrolling aimlessly to try to get an answer. and being in the wrong place. Yeah.

Jason Barnard:

And then that that’s a good point you’ve made is that what if you look at the feature snippet or you look at the answers that they put the stuff they put in the cert, what they’re trying to do is reach into the content and pull out the apps and put it in front of you, then suggest something you might wanna know next. Because from an efficient point of view as a user, I don’t wanna go into the website and scroll through endless articles. And I think marketers forget that. They forget to put themselves in the place of the user, and they forget that it frustrates them enormously. to sort through all this content to find a very simple answer to a very simple question. And search engines have moved into answer engines to try to solve that problem. And then assistive engines they’re building your funnel. So you have to show them what your funnel looks like so they can build the funnel the way you want it to be built.

Molly Ruland:

And what’s the best place to put that information? Is that a blog post? Is that in the metadata? Is that on your actual web pages? How do you convey that? to Google?

Jason Barnard:

I would advise everybody without exception to start a huge FAQ section that answers every single conceivable question about yourself, your products, how you serve your clients, what they can expect from your service, your products, and your customer service, because that is a valuable to your clients, to customers, b, we’re doing this at Kelly Cuban, we’re realizing that it makes us better understand what it is we’re offering.

Molly Ruland:

Mhmm.

Jason Barnard:

And our offerings are becoming much clearer And we’re not over delivering or under delivering excessively. We’re saying this is what you’re gonna get, and that’s what people get. So it’s hugely helpful to us. And then it’s also hugely helpful, obviously, to the search engines oh, sorry, the assistive engines, the generative AI to bring people down the funnel. And it works in SEO, so it will work for the search engine too. So if you’re gonna do one thing after this episode, start thinking of all the questions that your audience, your customers ask, And answer every single one in an FAQ section, one page per question answer, not the accordion system. because the accordion system creates that horrible experience you just described, scrolling through endless questions, trying to find the right one. Nobody wants that.

Molly Ruland:

So break that down to me. The FAQ needs to have several pages?

Jason Barnard:

It’s gonna have one page per question. So I have a client and they’ve got a thousand pages. We’ve currently got about 7 or 800. So yeah.

Molly Ruland:

Okay. Mind blown. Mind blown because I was just about to write down, make an FAQ page, and I was gonna do the accordion style. But that changes everything.

Jason Barnard:

Yeah. Well, I mean, you can answer multiple very closely related questions in one article, but who wants on a mobile phone to go to that page and have to scroll through the whole thing, find the specific answer they want. A person wants to come directly onto a page, find the answer and go and do something else. And from that perspective, you can also think about how is anybody gonna land on that page? And the solutions are a link from another site that somebody’s asked that question on Quora and then somebody’s linked through to it. They come on to the page. They just wanna see the answer. They’ve searched on Google for that specific question. They just want the answer. Well, they’ve been searching on your website, they just want the specific answer because they search on your website. Nobody navigates an FAQ section. Nobody goes through all of your FAQ questions. It just reads them all because we all want one specific answer to solve one specific simple problem right now. and get on and do something else. Are you muted there?

Molly Ruland:

That makes so much sense. And now I have so much work to do. I’m like, we have to go. I have to go now, Jason. I have seven hundred pages of content to read. I will talk to you soon. man, That makes so much sense to me. And, especially in my business, there’s a lot of questions that people ask. I would imagine that it probably is also helpful to qualify who’s not your ideal client. Right?

Jason Barnard:

Absolutely. we started our FAQ, and we’re looking at it and saying, well, why am I talking to this person because, for example, they don’t have a marketing team. If they don’t have a marketing team, we can’t serve them with the Kalicube process. When we coach them. So it’s immediately pointed out to us. Well, we shouldn’t be talking to that person or that person or that person. We need to talk. So what human resources do I need to implement the Kalicube Process is a question typically people ask once they figure out what the Kalicube process is. And the answer is you need three or four people in your marketing team, and that immediately puts some people off. They jump out the funnel and they go do something else, and that’s absolutely fine.

Molly Ruland:

Fantastic. Right? It’s like red flags and dating. You’re like, thanks for letting me know. I appreciate that. You know what I mean? So, especially if they put it right on a profile, and you know, it’s not the right fit. but I think that’s very relevant because you know, in any business, there’s people that you serve, and there’s people that you don’t. Like, we are a podcast agency. We produce podcasts as a business development tool. So if you wanna have a podcast about hockey or your favorite TV show, like, we’re definitely not the right agency to call. There’s other people who will be the right fit for you, but it’s not us. And so I think you know, that that matters because I don’t, you know, there’s nothing worse than awkward conversations or wasted time, when you’re barking up the wrong tree.

Jason Barnard:

Nice nice turn of phrase given the dogs barking at the wrong street.

Molly Ruland:

embargoing. I don’t don’t jinx us. We’re doing so good. You know? Sorry.

Jason Barnard:

Alright. I I think you’ve just made a very good point that creating FAQ means that you’re identifying very clearly who you are and what you are for and to whom, to yourself, to your audience, and to Google. And that’s huge, and most of us never do it.

Molly Ruland:

That’s an exercise in life and in, you know, business. You should do it for your business, and then you should do it for yourself. Alright? We could do a little life coaching here. Do an FAQ. Well, know, I do, women’s retreats, and so I have an FAQ page. It’s an accordion. But I think in that situation, people probably do read them because it’s like, what airport should I fly into? Should I rent a car? It’s all, like, very but what it did is it made me think about, okay. Well, if I was going to another country for women’s streets, what questions would I ask? And it was super clear because it was such a, you know, simple product. It’s a women’s retreat in Costa Rica. These are the questions people are gonna ask: What’s the weather gonna be like? What kind of shoes should I bring?

Jason Barnard:

That is a very good point, is that I shouldn’t be so emphatic and absolute about the accordion system if there are circumstances where an accordion system does make sense, and we’ve got to be a little bit intelligent. And I’ve gotta be less emphatic, but I’m fighting against the accordion system, but here, you do need it.

Molly Ruland:

Well, in that particular situation, but that’s not most businesses. That’s an event That’s really not a business. It’s an event. Right? And so that’s a totally different thing. But what it did is it made me think about what would be the questions I would ask. And so that seems like a great exercise to, okay, pretend you’re the agency. Like, who’s my target audience? Like, agency owners, VC Companies. Right? You know, So, okay, what questions would I ask a production company? That’s a really great place to start your FAQ page list. And it’ll really make you think about what questions you should be asking yourself, right, and then how you would actually answer them to that potential client.

Jason Barnard:

For example, if I was looking for a production company, I’d be asking, you know, who looks after hosting? Right. Do I have to host it myself? What happens, how many episodes in the series are optimal? Should I do a weekly show? I don’t know. I’m I’m making it up,

Molly Ruland:

but — Exactly. These are all the questions. You know what I mean? Will you help me write this script, you know, how do I find guests? Right? Like, all these, all these are questions that we get out. So I would ask you then, what would you prioritize in an FAQ set of pages, which would be, if I write down, like, twenty different things, how would I prioritize? What should I focus on first?

Jason Barnard:

I would answer the twenty questions that you are most commonly asked on sales calls because those are the ones that are gonna convert the bottom of the funnel. So if you start with those, you’re immediately onto something that’s gonna help people understand better what you offer and then either not get on the sales call in the first place because you don’t suit or when they are on the sales call, they don’t ask you the stupid questions or, sorry, not stupid. The uninformed questions, and you can get right to the point of actually what you can do for them. so in

Molly Ruland:

a lot of sense. Yeah.

Jason Barnard:

It does. And it then also saves you the, you know, the time, the effort, and it’s a huge, huge time saving. I think people failed to notice that. The second thing I would do is to look at my brand cert and see if there are questions on that. And from an SEO perspective, start on ring those because those are the questions that Google sees as being most, most relevant to your business and to your audience relating to your business. So looking at people also asking the Google search results, for your brand and for your market are also hugely good targets. And it doesn’t matter about search volume. Don’t worry about search volume because that’s not the point. If only one person searches for one term and they then jump on a sales call with you, job done.

Molly Ruland:

Right. And know, I think we live in this society of, like, more is more, but it’s not always more. Right? Like, how many deals do you need to close to impact your bottom line? How many, you know, You couldn’t get a one thousand new deals tomorrow. It would, you know, I couldn’t close a one thousand deals tomorrow. I will probably bankrupt my company, frankly. Right? So you know, one closed deal makes a big difference. One’s a sales call, warm lead, an incoming lead is worth a lot. So it’s definitely worth the time spent, and the effort spent to be thoughtful about that for sure. Well, Jason, before we go, can you talk to people a little bit because I know you have a great, white paper here, the content creation for search, answer, and assistive engines in a world of generative AI. And so curious how people can get their hands on that because that sounds pretty good.

Jason Barnard:

Right. But if you visit kalicube.com. We’ve got a lot of free resources. There’s a downloads page with multiple PDFs like that. And the idea of that particular one, which is facing up to generative AI, both as somebody within a company, but also in terms of search is not as scary as you think. You’re not gonna lose your job. There’s a lot of things that are left to be done. Generative analytes don’t replace everything. What it does is shift where the focus needs to be. And the white paper is aimed at reassuring, educating and bringing people to a new mindset where they can actually make a career, creating content that works in generative AI. We’ve got a second version of that white paper coming out soon, which is for business leaders. Excellent. It’s not because generative AI exists. It’s not because the funnel is now likely going to be moving more and more towards Google and Bing. That your business is gonna collapse. As you said earlier on, the purchase still needs to be made. It’s just a question of how do they get there? and you just need to change your mindset today so that in two years’ time when that becomes a reality that we’re all living, you’re in the right place. and people are coming to your website and not your competition’s website buying from you and not from your competition.

Molly Ruland:

Amen. Well said. That’s super helpful. I hope anybody who’s listening is getting some value out of this. I feel like you did a great job of kinda like, distilling things in a way that makes sense. and if people have companies and they’re interested in Kalicube and you have a marketing department you heard of. You gotta have a few people in your marketing department to be a good fit for Kalicube, which is a great distinction. Hit up Jason. He’s a superstar in Google. You shouldn’t have any hard time finding him, and we definitely have all the links and the show notes and everything else. So Jason, thank you so much for coming on the show today. This is a great conversation. I definitely am gonna go work on my FAQ pages. right away. We had some serious gold right there. So thank you for that information. And, I look forward to seeing you and chatting with you again sometime soon.

Jason Barnard:

Oh, yeah. That was absolutely brilliant. Thank you for having me, and thank you for asking all the right questions. Molly made that an incredibly smooth experience where we went through so many different things, and it all made sense, and it all noted together, woven together beautifully. Thank you.

Molly Ruland:

Thank you. I appreciate that, my mom would be proud. And so on that note. have a fantastic day, and thank you for tuning into camp content. We appreciate your time. If you found this content valuable, please tag me on LinkedIn. Let’s drop it, hit the website. Let’s talk about starting a podcast for your business in this quarter so you can see some results next quarter. And until next time, kids, be excellent to each other.