Hey Campers! In this episode, we’re joined by the remarkable Jason Barnard. Get ready as we delve into the dynamic world of SEO’s impact on content creation.

Discover how search engines have evolved into answer engines. Jason shares strategies for crafting content that resonates with your audience and captures Google’s attention. Plus, he introduces his SAAS platform, KaliCube, enabling marketing agencies to enhance client experiences profitably.

Learn about managing your online reputation and optimizing content for Google. Unleash the potential of generative AI and align your brand with both Google’s understanding and audience expectations.

Get set for insights that transform your content game!

Quotes

“Facing generative AI is not as scary as it seems. It won’t replace everything, but it will shift the focus of content creation.” – Jason Barnard

“Shift your focus to the customer’s journey and story, rather than self-promotion.” – Jason Barnard

Featured Guest

Jason Barnard
Website: https://kalicube.com/
Linkedin: https://www.linkedin.com/in/jasonmbarnard/

Chapters

00:00 – Introduction
01:27 – Curiosity Fuels Social Media and SEO Expertise
04:45 – Elevating Brand Service with Search Engine Focus
06:21 – Decoding SEO Success through Reverse Engineering
07:34 – Navigating the Content Landscape: SEO’s Role in Human Connection
10:52 – Google’s AI-Powered Content Recommendations
14:53 – Empowering Agencies: Boosting Profitability and Google Control
19:02 – The Forgotten Frustration: Simplifying Content Discovery
21:41 – Streamlining Content: Concise Answers for Effortless Navigation
20:25 – Clarity in Deliverables: Avoiding Excess or Shortcomings
24:56 – Audience Alignment: FAQ’s Influence on Funnel Efficiency
29:24 – Shifting Mindsets with Free Generative AI Resources
31:53 – Outro

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Molly Ruland: CEO & Founder ‌
Matt Billman: Operations Manager

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