ATTENTION business owners
Do you want to create a branded podcast that attracts your ideal client & increases sales?
What if you had an entire blueprint to get you from idea to iTunes?
you are the captain of this ship
Enroll now to save $500
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Hours
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Branded Podcasts Produce Actual ROI
There are three pillars to a successful branded podcast; strategy, production and amplification. You cannot have a successful podcast with all three elements. It’s starts with getting really intentional about your content, what the goal of the podcast and how will you get there.
It’s easy to get lost in the sauce on production and miss all of the benefits of podcasting by focusing on the wrong details. Together we will answer the following questions in this Mastermind:
How will my podcast drive revenue?
How do I start a podcast?
How will I find time for a podcast?
Can you imagine...
- Knowing exactly what you should talk about on your podcast and how that will directly impact your business and your bottom line.
- Understanding the exact process and how to manage the project and when to outsource.
- Increasing your revenue by doing something that you enjoy and feels natural because its a true reflection of who you are and your passion for your business and industry.
If any of this sounds like a dream, I want you to know that it’s 100% possible for you and your business.
I’ve been producing branded podcasts for major players and have created a proven system specifically for businesses, brands, non-profits, Government agencies, think tanks and law firms. Regardless of the size of your business, you need a roadmap for your podcast. This course has that and everything you could possibly need to succeed with a branded podcast.
That’s why I can't wait to give you all of my insider secrets!
If you're ready to launch a branded podcast that drives sales for your business...
you're in the right place.
Here’s the deal: you, me, and 9 others will work together for six weeks to set up your new branded podcast. We will cover everything from production and editing to marketing and distribution. I’ll also set you up with my proprietary script templates, interview checklists, and branding templates for your show.
In the Branded Podcast Insiders I will show you how to create an effective podcast for your business or brand by following a specific blueprint with proven steps to success.
You’ll learn everything about how to start, grow, and monetize your own branded podcast including where and when to outsource work so you can focus on what matters most – growing your business!
When you implement my proven system...
YOU GO FROM THIS:
to this:
You aren’t sure what you want to talk about, how to do it, and who will produce it to clear goals, a plan of action, a workflow and a team of people ready to do the work and deliver results.
You have clear goals, a plan of action, a workflow and a team of people ready to do the work effectively.
You are totally overwhelmed by several facets of creating a podcast and need to know where to start and what to focus on.
You have an outline of show ideas, a list of potential guests, a workflow for yourself or your team. You know exactly what to do and when to do it.
You have limited resources and your team is already stretched, or maybe you are the team. You have no idea how you are going to find room for a podcast too.
You know exactly how many episodes you want to produce, who is going to do the work and how long it will all take.
If you're ready to be the voice of your industry, but you need a roadmap for you and your team...
You will love the Branded Podcast Insiders
The Branded Podcast Insiders will teach you, one-on-one, you how to create an effective podcast for your business or brand by following a specific blueprint with proven steps to success.
LET’S GET YOUR PODCAST
STARTED TOGETHER
Here's how the Mastermind breaks down...
We will meet twice a week as a group for learning and accountability. We will also have a show & tell session on our private Slack channel every Friday so you can head into the weekend feeling accomplished
WEEK ONE
Strategy First
The first step is to define what success looks like, but it’s not about reaching the number one spot in iTunes. Let’s figure that out first so we can reverse engineer a podcast thats tailored specifically for you and your business and marketing goals. We will take this time get to know one another and dial in on our collective and individual goals for the Mastermind.
In week one, you’re going to learn:
- How to create a branded podcast that accomplishes an intended goal.
- How to distribute your podcast to reach the exact audience you want to reach.
- How to name your podcast for success.
Meet & Greet : January 17th @ 11AM
First Session : January 17th @ 12PM
Office Hours : January 19th @ 12PM
Slack Session : January 20th @ 12PM
week TWO
Branding the Branded Podcast
Branding for your podcast is more than just an aesthetic decision. Not only does it need to represent the content of a show, but also needs to be present in all marketing materials and advertising
In week two, you’re going to learn:
- The most important design elements in your podcast logo
- Why branded assets for your podcast matter and how to create them with ease
- Template guidelines for every platform your podcast will be featured on
Mastermind Session : January 24th @ 12PM
Office Hours : January 26th @ 12PM
Slack Session : January 27th @ 12PM
WEEK THREE
Content & SEO
Good SEO is crucial for any business, and you’ll have to make sure you know how to use it in order for your podcast to be successful.
In week three, you’re going to learn:
- Guides on how to use SEO in a way that will target your audience
- Guidelines on how to write a show description, intro & outro that reaches your intended audience.
- How to write SEO heavy episode titles that put your business at the top of search results.
Mastermind Session : January 31st @ 12PM
Office Hours : February 2nd @ 12PM
Slack Session : February 3rd @ 12PM
week FOUR
Amplification & Business Development
The real benefit of a branded podcast is the relationship building with intentional content. We will cover how to create the scripts and runways to get the guests you want and build the bridges that will grow your business.
In module four, you’re going to learn:
- How to use your guest list to create strategic relationships
- How to maximize the vibility and presence of your guests to boost your branded podcast and bottom line
- How to use your email list to show your clients how much you care about your industry and most importantly, them.
Mastermind Session : February 7th @ 12PM
Office Hours : February 9th @ 12PM
Slack Session : February 10th @ 12PM
week FIVE
Equipment & Recording
In this section, we will cover the actual production of your podcast, including recording best practices. We will go through each step of the process so you can determine what you can handle and what you will want to outsource.
In module five, you’re going to learn:
- What does an audio engineer do and should you try to handle this work yourself
- How to create a workflow that can keep your or your team organized and working towards clear goals with clear timelines.
- What microphone you should buy and how to use it the right way
Mastermind Session : February 14th @ 12PM
Office Hours : February 16th @ 12PM
Slack Session : February 17th @ 12PM
week SIX
Show & Tell
The last week of this mastermind will include showing your work to the rest of the cohort for feedback on the work you have done. It will also be a great time to dial in on your scripts, templates and workflow.
Our journey doesn’t end here either, you will have access to the Slack channel for an additional 6 weeks after the mastermind ends. I will check in with you and stay on course with you to make sure you hit your goals.
Mastermind Session : February 7th @ 12PM
Office Hours : February 9th @ 12PM
Slack Session : February 10th @ 12PM
Apply for the Branded Podcast Insiders today!
Choose the best option for you...
- Focus Session (Valued at $397)
- Branding Package Templates (Valued at $950)
- Microphone Bundle (Valued at $399)
Prices Go Up November 30th
Enroll today and you'll also
get access to these bonuses...
BONUS 01
Halo marketing is the best way to make sure your podcast guests and influencers are promoting you. Prepare for them by creating graphics that they can use, as well as copy for their posts! They’ll be more likely to promote when it’s easy than if we were just asking – so give back before taking anything in return.
($99 value)
BONUS 04
This is the most valuable tool you will receive all year. I am giving you my exact workflow that we use at Heartcast Media to produce podcasts for our high end clients.
($1500 value)
BONUS 05
Not only is a pilot episode the best and most effective way to introduce your content to new listeners, it also doubles a great marketing tool for social media. We have compiled the most important parts of your podcast outline to make sure you check all the boxes and get people interested.
($99 value)
The Branded Podcast Insiders Guarantee
I'm behind you 100%!
**100%, No Questions Asked, Take-It-To-The-Bank Guarantee**
I personally guarantee that if you follow the Branded Podcast Blueprint to the “T” and implement all the processes and strategies I teach you that you’ll absolutely have a polished, branded podcast for your business that drives sales on a regular basis!”
(just don’t get upset if you have more business than you can handle)
Have we met?
Hi, I'm Molly Ruland
I’ve been elevating and amplifying voices for the last 20 years, it is what I am the most passionate about. I am the CEO and founder of Heartcast Media, a full service podcast production studio based out of Washington DC.
I currently produce podcasts for government agencies, think tanks, brands, businesses, government agencies and nonprofits. I work with solopreneurs and large corporations to dial in on their exact targets so that we can hit them.
I work with my clients to create a strategy that reverse engineers their goals and intentions for creating a branded podcast that drives sales. I am going to give you all the industry secrets at a fraction of the costs because I want to see more empowered women in the marketplace.
We have been working with Heartcast Media for about a year now. They have been our go-to source for podcast and webinar production. A professional team that makes producing these marketing asset easy, quick and seamless. While podcasting was new for us this last year, we were pros at webinars. However one stop shop allowed us to up our quality and internal efficiency, and having a team that helped us identify opportunities to elevate our game - well, they're hard to come by. Great partner - highly recommend.
Diana Fryc
Founder & CEO
Are you a perfect fit?
- You understand that a podcast will benefit your business but you aren't sure where to start.
- You are committed to branding your business in an effective and profitable way.
- You have the resources and the intention to create a great podcast but you need a little help.
If any of these sounds like you, keep reading, because you’re exactly where you need to be.
You’ve been waiting for this moment...
The time is now.
I am going to give you all of my knowledge and experience creating content for the last 20 years. I produce podcasts for huge organizations around the world and I can give you all of the tools you need to create a successful branded podcast.
I have synthesized all of the information that you need in a way that’s easy to understand and implement. It’s easy enough for beginners but also packed with advanced tips and tricks that will help even the most experienced podcasters
You don’t need any experience with audio or video production because this course has everything you need. Plus, it comes with templates so you can get started right away without having to do the heavy lifting.
If you are looking for a way to connect with customers on a deeper level or just want another avenue of communication with them then creating a podcast could be perfect for your business.
You're not the first person to ask if starting a podcast is a good idea
You may be asking yourself...
Strategy is the very first thing we cover, intentional content is always the goal. I will help you dial in on exactly what your podcast should focus on and who to interview.
This is exactly where the strategy comes in, together we will create your strategic list of guests for your branded podcast.
Absolutely, it’s all about getting the right gear for your environment and skill level. It’s. not as hard as you think, I promise.
There is no music note that has never been played, and no word that has never been written. Your content is just that, yours.