Creating SEO-friendly podcast content is the hidden gem in branded podcast content. At the core branded podcasts are a business development tool and should always be treated as such. Why spend so much time and money on creating a quality podcast if you aren’t going to juice it for all of the benefits it can present. Not only does a branded podcast put you in direct contact you want to do business with, or be associated with, but it also will drive traffic to your website and therefore business.
Keep these SEO tips in mind when creating your next podcast episode and watch your Google rankings (and listener base) improve. In this blog post, we will outline five steps to help you optimize your podcast for Google ranking and visibility. By following these simple tips, you can improve your website’s visibility and attract more listeners to your podcast.
Step One: Research Keywords
Step Two: Write SEO-Friendly Show Notes
Your show notes are one of the most important pieces of your SEO strategy. Make sure to include keywords throughout this text, as well as in the title and description tags of your episode’s web page.
Step Three: Use a SEO-Friendly Title
The title of your episode is one of the most important pieces of SEO data. Make sure to include your target keywords and ensure that the title is catchy and interesting to listeners.
Step Four: Optimize Your Episode Pages
Make sure to optimize your episode pages for Google ranking. Include the target keywords in the title, description, and tags of each page. You can also include a transcript of your episode to help improve SEO.
Step Five: Add an SEO Optimized Transcription of your Podcast Episode to your Website.
This will help improve the visibility of your content and make it visible and appealing to Google. Hyperlinking your podcast will create excellent backlinks and an opportunity to get in front of new audiences. Instead of putting a ton of links in the show notes you can link the things mentioned directly in the transcription. Your SEO & marketing team will love you.
By following these five simple steps, you can create SEO-friendly podcast content that ranks in Google. Remember to research the right keywords for your show, write SEO-friendly show notes, use a SEO-friendly title, optimize your episode pages, and add a transcription of your podcast episode to your website. These tips will help you attract more listeners and improve the visibility of your podcast content.
If all of this sounds like more work than you would want to sign up for don’t worry, the team at Heartcast Media can handle all of this for you.